Active Underwear Competitor Research

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Active UnderwearTotal ASIN: 10
Women’s Longline Sports Bra Wirefree Padded Medium Support Yoga Bras Gym Running Workout Tank TopsTop 1
Top 2
Top 3
Top 4
MIRITY Women Racerback Sports Bras - High Impact Workout Gym Activewear Bra
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Active Underwear Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is around the house, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Active Underwear Customer Sentiment
The top 5 negative reviews are bra, zipper, strap, pad, material. The most mentioned elements about bra are uncomfortable(0.85%), super tight(0.75%).
The top 5 positive reviews are bra, material, fabric, color, strap. The most mentioned elements about bra are comfortable(10.86%), supportive(2.44%).
super tight0.75%
not any support0.36%
a little big around0.24%
not give you any support0.02%
cute comfy2.02%
fit pretty true to size1.27%
good quality1.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Active Underwear Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
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Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Active Underwear Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
size up56
size up
size up size
large size51
big size
large size
size large
additional support35
more support
adjustable strap or tie30
adjustable strap
adjustable strap and underwire
strap adjustable
clasp or adjustable strap
more adjustment in strap29
strap adjustable
strap adjust
adjust strap
longer adjustable strap
strap adjustable or lengthen
fit good
fit and
fit right
fit someone
more color & style25
more color
small size25
small size
size small
long length25
length long
long length

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

A little shorter and tighter than I was expecting but still fairly flattering and supportive.
S. Humphrey
Cute and comfySept. 2021
I wear this a lot for everyday. My only complaint is that it is a little bit too small for my bra size.
I’m a 38DD, 170 pounds and 5’5”. I ordered an XL. It dug into my stomach and my boobs were coming out of the sides of the bra. This was a waste of money……. Not made for larger women
ExcellentApr. 2021
Fits amazing! Could wear with jeans shorts and dress it up or with legggings or gym shorts!
Definitely supportive! My only complaint is you can SLIGHTLY see the padding through the shirt if it's not adjusted properly but oh my God I love this top! The pants in these pictures are also by the same brand. It's all the same super luxurious soft buttery material. I wear a 38 c and it fits perfect. Definitely passed the running test.
Cute and good support for the gym! Love that it’s long
EhhSept. 2021
The material is ok but I haven't worn it yet since it looks small and it's alittle tight
Did not get the right size for me
Five StarsOct. 2017
Perfect for any type of workout and great price!
Too smallNov. 2022
Ordered a medium, which I do for sports bras, but extremely tight below the breast. Gave them to my daughter who is a A cup and is 100# and 4’9”. I’m 5’3” and 117 with a C cup.

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