Adhesive Vinyl Market and Competitor Report

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Adhesive VinylTotal ASIN: 10
12.125" x 10ft Roll of Oracal 651 Gold Craft Vinyl - On a 2.5" Core - Adhesive Vinyl for Cricut, Silhouette, and Cameo Cutters - Gloss Finish - Outdoor and PermanentTop 1
HTVRONT Gold Permanent Vinyl, Gold Vinyl for Cricut - 12" x 40 FT Gold Adhesive Vinyl Roll for Cricut, Silhouette, Cameo Cutters, Signs, Scrapbooking, Craft, Die Cutters (Glossy Gold)Top 2
tweexy Craft Vinyl Weeding Scrap Collector Ring for Heat Transfer Vinyl, HTV Crafting Adhesive Paper Sheets Holder (Blue)Top 3
Cricut Premium Permanent Vinyl (12" x 48"), Strong Adhesive Lasts for 3 Years, UV & Water-Resistant, Perfect for Indoor-Outdoor DIY Projects, Compatible with Cricut Machines, Tennis BallTop 4
Cricut - 2002363 Vinyl Transfer Tape, 12X48, Standard Grip
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Based on the data provided, it seems that the Adhesive Vinyl product on Amazon has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 7304 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I would advise potential customers to read through the reviews carefully to get a better understanding of the product's strengths and weaknesses. It is also important to consider the specific needs and use cases for the Adhesive Vinyl product before making a purchase. Overall, the high rating and large number of reviews suggest that this Adhesive Vinyl product is a popular and reliable choice for customers on Amazon.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Adhesive Vinyl Customer Profile
The consumer group most commonly mentioned is guest, the most commonly moment of use is christmas, the most common location is cricut, the most common behavior is baby shower hit . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the Adhesive Vinyl product are friends, followed by sisters and guests. This suggests that the product is popular among people who are likely to use it for personal projects or gifts for others. The top places to use the product are the Cricut machine, car, and wood, indicating that the product is versatile and can be used for a variety of purposes. The fact that the Cricut machine is the most popular place to use the product suggests that the product is popular among crafters and DIY enthusiasts. The top usage of the product is for baby shower hits and decoration, which suggests that the product is popular for creating personalized and unique decorations for special events. Based on this data, it is likely that the customer profile for this product is someone who enjoys crafting and DIY projects, and is looking for a versatile and easy-to-use product to create personalized decorations and gifts. They may be interested in using the product for special events such as baby showers, weddings, and birthdays. To appeal to this customer profile, it may be helpful to market the product as a versatile and easy-to-use tool for creating personalized decorations and gifts. Highlighting the product's compatibility with the Cricut machine and its ability to adhere to a variety of surfaces may also be effective in attracting customers who are interested in crafting and DIY projects.

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Adhesive Vinyl Customer Sentiment
The top 5 negative reviews are vinyl, transfer tape, product, shirt, size. The most mentioned elements about vinyl are stick on(2.01%), slim(1.15%).
The top 5 positive reviews are vinyl, color, adhesion, quality, material. The most mentioned elements about vinyl are easy to weed(2.09%), adhere nicely(1.74%).
stick on2.01%
scratch off0.86%
hard to weed0.57%
sticky even after wash0.14%
transfer tape7.88%
easy to weed2.09%
adhere nicely1.74%
easy to work with0.81%
stick good0.70%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con of adhesive vinyl is its compatibility with certain materials, specifically transfer tape and shirts. Additionally, some users have reported issues with the quality and adhesion of the vinyl, as well as concerns about color and size. On the positive side, many users appreciate the versatility and ease of use of adhesive vinyl, particularly when it comes to customization and personalization. The ability to work with different colors and materials is also seen as a major advantage. To improve product development and selection, it may be helpful to focus on addressing the most commonly mentioned cons, such as improving adhesion and compatibility with transfer tape and shirts. Additionally, offering a wider range of colors and sizes could help to attract more users and increase overall satisfaction with the product. Finally, providing clear instructions and tutorials for using adhesive vinyl could help to reduce user frustration and improve overall satisfaction.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Adhesive Vinyl Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
clear backing1
color scheme1

Based on the data provided, it seems that customers are primarily motivated to buy adhesive vinyl based on the product description, followed by price and brand reputation. This suggests that customers are looking for a clear and detailed understanding of what the product is and how it can be used before making a purchase. There could be several reasons why product description is the top feature. For one, adhesive vinyl is a versatile product that can be used for a variety of purposes, so customers may be looking for specific details about the size, color, and durability of the vinyl to ensure it meets their needs. Additionally, adhesive vinyl may be a product that customers are not familiar with, so a clear and informative product description can help them understand what it is and how it can be used. To optimize an Amazon listing for adhesive vinyl, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the size, color, and durability of the vinyl, as well as examples of how it can be used. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, pricing and brand reputation should also be considered, as these factors can also influence customer purchasing decisions.

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Adhesive Vinyl Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big roll6
big roll
roll big
add more color4
more color
decent quality4
good quality
know sooner4
great suction power3
strong suction
suction strong
last long3
last long
more review3
more sticky3
less sticky

Based on the customer feedback, it seems that there are three main expectations for Adhesive Vinyl products: the option to cut down the vinyl to a specific size, a desire for more options in terms of colors and designs, and a preference for larger rolls of vinyl. To address the first expectation, sellers could consider offering vinyl that is pre-cut to specific sizes or providing customers with the option to customize the size of their vinyl. This could be achieved through offering a range of sizes or providing a cutting service for customers who need a specific size. To meet the second expectation, sellers could focus on expanding their range of colors and designs. This could involve collaborating with artists or designers to create unique patterns or offering a wider range of solid colors. Additionally, sellers could consider offering sample packs or swatches to help customers make informed decisions about their purchases. Finally, to address the preference for larger rolls of vinyl, sellers could consider offering bulk discounts or creating larger rolls of vinyl. This could be particularly appealing to customers who use vinyl for large-scale projects or who need to cover a large surface area. In terms of marketing promotion factors, sellers could focus on highlighting the customization options available for their vinyl products, as well as the range of colors and designs on offer. Additionally, emphasizing the value of larger rolls of vinyl could be an effective marketing strategy, particularly if sellers are able to offer competitive pricing for bulk purchases. Overall, by prioritizing product development in line with customer expectations and focusing on effective marketing strategies, sellers of Adhesive Vinyl products can better meet the needs of their customers and increase their sales and customer satisfaction.

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

I have no problem with the vinyl but why put a sticker on the vinyl that doesn’t come off easily??
This is the best quality Htv that I’ve used so far. I only buy this brand
Love this color! Worked perfect, reason why I only normally only use Siser!
Siser LoverMay 2021
Made beautiful Mother’s Day totes. Love it!
Love it, it foes not feel like easy weed but it does it's job😊
Does exactly what it's supposed to do with no problems. Only HTV I will use.
This is the first time using the Siser brand HTV. The product is a bit thinner than the Cricut SportFlex brand and has the same quality, stretches to meet fabric, easy to apply and weed . The only issue I had was layering the colors. The heat would melt the Siser brand a bit easier than the Cricut brand HTV. Overall, I would definitely use this brand product again in the future!
Liz N
Works greatJun. 2019
Made tee shirts with this and it worked great!!
C. Duff
Dirty vinylApr. 2022
This is how I received my vinyl. There is some kind of sediment in between the vinyl and transfer sheet. Quite frankly, I'm grossed out.
Factory IssuesSept. 2020
4" in the roll, the full roll was bad. Material was not adhered to the plastic backing. Factory issue.

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