Allergy Medicine Market and Competitor Report

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Allergy MedicineTotal ASIN: 11
Flonase Sensimist Allergy Relief Nasal Spray Non-Drowsy Allergy Medicine for Kids and Allergy Medicine for Adults, Gentle Mist Multipack - 120 Sprays Total (2 Bottles of 60 Sprays)Top 1
Benadryl Children's Allergy Chewables with Diphenhydramine HCl, Antihistamine Chewable Tablets in Grape Flavor, Three Pack, 3 x 20 ct Each, 60 ctTop 2
GoodSense Children’s All Day Allergy, Cetirizine Hydrochloride Oral Solution 1 mg/mL, Grape Flavor, 4 OuncesTop 3
Claritin 24 Hour Allergy Tablets, 10 mg, 30 ctTop 4
Claritin 24 Hour Allergy Medicine, Non-Drowsy Prescription Strength Allergy Relief, Loratadine Antihistamine Tablets, 45 Count
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Allergy Medicine Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Allergy Medicine Customer Sentiment
The top 5 negative reviews are product, pump, bottle, sprayer, mist. The most mentioned elements about product are do not work due to a close spray hole(1.10%), dry out(1.10%).
The top 5 positive reviews are mist, flavor, taste, product, spray. The most mentioned elements about mist are good(8.48%), good gentle touch(3.64%).
do not work due to a close spray hole1.10%
dry out1.10%
give me headache1.10%
poorly design1.10%
good gentle touch3.64%
can not taste it0.61%
consistently meter0.61%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Allergy Medicine Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
allow for a low dose1
available in 12 . 5mg dos1
fragrance free1
half of the dose1

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Allergy Medicine Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
allergy alleviate product2
allergy med with more appealing taste
change up allergy product
dye free2
dye free
2 pack1
adjust decongesting1
adjust decongesting
alcohol free formula sore throat1
alcohol free formula sore throat
big bottle1
big box1
bottle last long1
bottle last long

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Got this to alleviate my daughters allergies. Product came expired! Could not order a replacement for 24 hours from date of receipt (04/15). In addition, the replacement product would not arrive until 04/20. Extremely disappointed.
Lois Clark
GoodOct. 2019
It works per pharmacy for my prescription for orc medication
Helps with sinus pressure more than anything else over the counter
My 6 yo son has sensory issues and doesn’t mind this spray at all. Helps him sleep without snoring.
Angela Nicole
Worked great for my sons allergies!
Good ValueAug. 2017
Seems to work better than the original Flonase for me! Plus, at $17 it's cheaper on here than in most pharmacies and stores.
I have used Flonase with my toddler for 2 years now and it's AWSOME!!! He is a big crybaby when it comes to having to take meds and puting this up his nose was definitely gonna be an issue, the first time was DRAMA lol but once he did that first try and didn't really feel anything because of how smooth this product is. He's been good with getting it every time he needs it.
Recommend para fuerte congestión trabaja muy rápido
GoodDec. 2022
Helps when my daughter is congested
SensimistMar. 2019
Great dispensing method for those who fear nose drops. Same Flonase formula made fun for kids allows us to keep a regular regimen.

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