In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
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Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Ship products your customers love through sentiment analysis
Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.
Cons | |
|---|---|
| product | 6.59% |
| do not work due to a close spray hole | 1.10% |
| dry out | 1.10% |
| give me headache | 1.10% |
| leak | 1.10% |
| poorly design | 1.10% |
| pump | 6.59% |
| bottle | 5.49% |
| sprayer | 4.40% |
| mist | 4.40% |
Pros | |
|---|---|
| mist | 13.33% |
| good | 8.48% |
| good gentle touch | 3.64% |
| finer | 1.21% |
| can not taste it | 0.61% |
| consistently meter | 0.61% |
| flavor | 9.09% |
| taste | 9.09% |
| product | 7.27% |
| spray | 7.27% |
Make the smartest sales decisions through Buyers Motivation
Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.
| Topic | Mentions |
|---|---|
| allow for a low dose | 1 |
| available in 12 . 5mg dos | 1 |
| flavor | 1 |
| fragrance free | 1 |
| half of the dose | 1 |
Understand customers need for prioritizing what to build next
Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| allergy alleviate product | 2 | allergy med with more appealing taste change up allergy product |
| dye free | 2 | dye free |
| help | 2 | help |
| 2 pack | 1 | two-packs |
| adjust decongesting | 1 | adjust decongesting |
| alcohol free formula sore throat | 1 | alcohol free formula sore throat |
| big bottle | 1 | bottle |
| big box | 1 | box |
| bottle last long | 1 | bottle last long |
| button | 1 | button |
Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.
