Ayurvedic Hair Care Competitor Research

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Ayurvedic Hair CareTotal ASIN: 1
AKAIRIO Aroma Diffusers for Essential Oil Large Room, Essential Oils Aromatherapy Diffuser Cool Mist Humidifier with Ambient Light & 3 Timer,Waterless Auto Off Wooden Diffuser for Home KidsTop 1
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Ayurvedic Hair Care Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is room, the most common behavior is control overeating . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Ayurvedic Hair Care Customer Sentiment
The top 2 negative reviews are mist, stem. The most mentioned elements about mist are do not travel far upwards or out(50.00%).
The top 5 positive reviews are diffuser, instruction, 6 hour timer option, asakuki diffuser, change light. The most mentioned elements about diffuser are quiet(30.00%), look lovely(10.00%).
do not travel far upwards or out50.00%
look lovely10.00%
adequate mist10.00%
cool little10.00%
easy to clean10.00%
6 hour timer option10.00%
asakuki diffuser10.00%
change light10.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Ayurvedic Hair Care Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
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Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Ayurvedic Hair Care Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
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In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

Richard J.
Love itOct. 2021
Just discovered this amazing gadget! It is quiet, and makes the room smell amazing. Love using all the different essential oils. Very happy customer!
My daughter loves the diffuser the only problem is the mist doesn’t come out the top it stays in the water area
Kareen Anne
Good qualityJun. 2022
Love this product!
Cheryl Copper
Love that my home smells amazing .
Great productJul. 2022
I am very very happy with my essential oil diffuser which has met all of my expectations. I enjoy using it for at least 12 hours daily. By adding certain essential oils a person can be helped with different health conditions. Thank you for a beautiful product.
QualityNov. 2021
Don’t work. Stem doesn’t come out
Diffuser is well made,runs quietly and has adequate mist
Donna Becker
As advertisedOct. 2021
This diffuser runs quiet and I like that you can chose the length of time you want it to run. It looks very nice also.
Seth D.
The power cord is in a really awkward place in the bottom of the diffuser., so it's almost impossible to plug in the power cord without spilling water out. Not a great design.
Ryan G. Fresh
What can be said? The fan died after 3 months.

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