Barbecue Skewers Customer Insights

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Barbecue SkewersTotal ASIN: 10
HOPELF Bamboo Marshmallow Roasting Sticks with 36 Inch 6mm Thick Extra Long Heavy Duty Wooden Skewers,Roaster Barbecue S'Mores Skewers Hot Dog Forks for Camping,Party,Kebab Sausage(100 Pcs)Top 1
DTmasao 100PCS 6 inch Bamboo Skewers for Wooden Sticks, BBQ,Appetiser,Fruit,Cocktail,Kabob,Chocolate Fountain,Grilling,Kitchen,Crafting and Party. Φ=4mm, More Size Choices 8"/10"/12"Top 2
DecorRack 400 Natural Bamboo Skewer Sticks, Natural Wood Barbecue Skewers for Grilling, Kabob, Fruit, Appetizers, Cocktail, Brunch, Chocolate Fountain, BBQ Skewers, 10 inch (Pack of 400)Top 3
Metal skewers for Grilling ,Kabob Skewers, Flat BBQ Barbecue Skewer,Grilling Skewers Set,Reusable BBQ (16.8" skewers(12) + 14" skewers(4))Top 4
Kabob Skewers, 16.8" Metal Kebab Skewers Flat Long Stainless Steel Wide Reusable BBQ Barbecue Shish Kabob Sticks Skewers for Grilling Meat Shrimp Chicken Vegetable, 12 Pack Including Bonus 14" Skewers
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Based on the data provided, it seems that the Barbecue Skewers product on Amazon has a high level of customer satisfaction. With an average rating of 4.6 out of 5 and a total of 2378 reviews, it suggests that many customers have had a positive experience with this product. If you are considering purchasing Barbecue Skewers, it is important to read through the reviews to get a better understanding of what customers liked and disliked about the product. Additionally, it may be helpful to compare this product with other similar products to ensure that you are getting the best value for your money. Overall, it seems that the Barbecue Skewers product on Amazon is a popular and well-liked choice among customers. If you are in the market for this type of product, it may be worth considering.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Barbecue Skewers Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is summer, the most common location is grill, the most common behavior is grill a . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Barbecue Skewers are kids, followed by daughters and families. This suggests that the product is likely being used for family gatherings or outdoor events where children are present. The top three places where the product is being used are the grill, dishwasher, and garden, which further supports the idea that the skewers are being used for outdoor cooking and entertaining. The two most common uses for the skewers are grilling and roasting marshmallows, which again reinforces the idea that the product is being used for outdoor cooking and entertaining. Based on this data, it seems that the ideal customer profile for this product would be families with young children who enjoy outdoor cooking and entertaining. The product could be marketed as a fun and safe way for kids to get involved in the cooking process, and the skewers could be designed with bright colors or fun shapes to appeal to children. Additionally, the product could be marketed as a versatile tool that can be used for grilling, roasting marshmallows, and other outdoor cooking activities.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Barbecue Skewers Customer Sentiment
The top 5 negative reviews are skewer, metal, stick, point, quality. The most mentioned elements about skewer are flimsy(4.86%), slim(3.47%).
The top 5 positive reviews are skewer, length, quality, size, product. The most mentioned elements about skewer are solid(9.78%), good quality(3.79%).
are not even able to hold the meat properly1.39%
good quality3.79%
easy to use1.26%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the skewer is the most mentioned aspect of Barbecue Skewers, both in terms of pros and cons. However, it is also mentioned as a con in the top 5 cons of vacuum, tip, and product. This suggests that while skewers are an important aspect of Barbecue Skewers, there may be issues with the quality, size, and design of some skewers. In terms of pros, it is not clear from the data what other aspects of Barbecue Skewers are most appreciated by consumers. However, it is worth noting that skewers are a key component of this product category, and are likely to be a major factor in consumers' purchasing decisions. To address the cons mentioned in the data, product developers and selectors may want to focus on improving the quality, size, and design of skewers. This could involve using higher-quality materials, designing skewers that are more comfortable to hold and use, and ensuring that they are the right size for a variety of different foods. Overall, while the data suggests that there are some issues with Barbecue Skewers, there is also clearly a demand for this product category. By addressing the cons and building on the pros, product developers and selectors can create products that meet the needs and expectations of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Barbecue Skewers Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
offer a 4mm diameter in short length1

Based on the data provided, it seems that customers are primarily motivated to buy Barbecue Skewers based on the product description, followed by price and recommendations from friends. This suggests that customers are looking for a clear and detailed understanding of what the product is and how it works before making a purchase. There could be several reasons why product description is the top feature. Firstly, customers may want to ensure that the skewers are suitable for their specific needs, such as the type of food they plan to grill or the size of their grill. Secondly, customers may want to know about the quality and durability of the skewers, as well as any additional features or benefits they offer. Finally, a well-written product description can help to build trust and credibility with customers, which can be especially important for online purchases. To optimize their Amazon listing, sellers could focus on improving their product description by providing more detailed information about the skewers, including their size, material, and any unique features. They could also consider including high-quality images and videos to showcase the product in action. Additionally, sellers could experiment with different pricing strategies, such as offering discounts or bundling the skewers with other related products, to appeal to price-sensitive customers. Finally, sellers could encourage customers to leave reviews and share their experiences with friends, as positive word-of-mouth can be a powerful motivator for potential buyers.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Barbecue Skewers Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier3
more sturdy
sturdy enough2
super strong2
wider around2
2 " long1
6 inch long
3-4 more inch1
4-6 inch longer
4-100 last1
4-100 last
40 % strong1
40 % strong
away prevent1
away prevent

Based on the customer expectations mentioned, it seems that there are varying opinions on what makes a good barbecue skewer. The majority of customers (7 mentions) seem to prefer thinner skewers, which may be because they are easier to handle and cook food more evenly. However, there are also customers (3 mentions) who prefer heavier and sturdier skewers, which may be because they are more durable and can hold larger pieces of food. It's worth noting that some customers (2 mentions) are satisfied with skewers that are "sturdy enough," which suggests that they may not have a strong preference for either thickness or weight. Given these varying preferences, sellers of barbecue skewers may want to consider offering a range of options to appeal to different customers. For example, they could offer both thin and thick skewers, or skewers made from different materials (such as metal or bamboo) that have different weights and sturdiness levels. In terms of marketing promotion factors, sellers may want to highlight the benefits of their skewers based on customer preferences. For example, they could emphasize that their thin skewers are easy to handle and cook food evenly, while their heavier skewers are more durable and can hold larger pieces of food. They could also consider offering promotions or discounts to customers who purchase multiple types of skewers, to encourage them to try out different options.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Great valueFeb. 2020
Totally worked fine for my salmon skewers
Great priceMar. 2020
Great price
great itemMar. 2020
used this to make lamb kabobs, couldn't be happier!
Excellent length for bbq cooking Only need to make one per person!
Do not use these for s’mores! The top of the skewer broke off in the marshmallow. Didn’t notice until biting into it.
Thomas P.
Love this product !
MoldFeb. 2020
Some of them are nasty, black stuff on it like it is mold. Returned!
Although the skewers are fine, the packaging is not what is shown in the photo. I spent a while looking for skewers that were packaged in a cylinder since I've had them end up all over the place when they're in flimsy cellophane. Well, guess what? They're packaged in flimsy cellophane, not a cylinder. The photo should represent the packaging as well as the product.
Great productJul. 2019
Great product
We're using the product for fruit skewers and roasting marshmallows at a graduation party.

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