Beach Towels Customer Insights

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Beach TowelsTotal ASIN: 12
BAY LAUREL Turkish Beach Towel with Travel Bag 39 x 71 Quick Dry Sand Free Lightweight Large Oversized Beach Towel Turkish Towels Light Beach Towel Travel TowelsTop 1
WETCAT Turkish Beach Towel Oversized 38x71 100% Cotton Sand Free Quick Dry Bath Towels Extra Large Turkish Towel Light Travel Towel for Adults Beach Gifts Beach Accessories - BlackTop 2
DEMMEX Certified 100% Organic Cotton & Organic Dye Prewashed XL Diamond Weave Turkish Cotton Towel Peshtemal Blanket for Bath,Beach,Pool,SPA,Gym, 71x36 Inches,14 Oz (Grass Green)Top 3
HAVLULAND Sale Pack of 2 Turkish Beach Towels 100% Cotton Super Absorbent Quick-Dry Sand Free Beach Towel Oversized 71x39 Lightweight Beach Blanket Soft Turkish Bath Towel Travel Towels (Burgundy)Top 4
Jurassic World Dominion Blue Velociraptor and Rexy T-Rex Super Soft Cotton Bath/Pool/Beach Towel, 58 Inches x 28 Inches, By Franco Kids
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Based on the data provided, it seems that the Beach Towels product in question has a high level of customer satisfaction. With an average rating of 4.6 out of 5 and over 10,000 reviews, it's clear that many customers are happy with their purchase. If you're considering purchasing this product, it's likely that you'll be satisfied with it as well. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. This can help you make an informed decision and ensure that the product meets your specific needs. Overall, it's clear that this Beach Towels product is a popular choice among customers and has a high level of satisfaction. If you're in the market for a new beach towel, this product is definitely worth considering.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Beach Towels Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is vacation, the most common location is beach, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this beach towel product is likely to be families with young children who enjoy spending time at the beach and pool. The fact that "kid" and "family" are the top two mentioned words suggests that this product is likely to be used by families with children. Additionally, the fact that "daughter" is the third most mentioned word suggests that families with young girls may be a particularly important demographic for this product. The top three places to use the product are the beach, pool, and car, which suggests that this product is likely to be used for outdoor activities and travel. The fact that "travel" is one of the top two usage categories further supports this idea. This suggests that customers who are interested in this product are likely to be people who enjoy spending time outdoors and traveling. Finally, the fact that "gift give" is one of the top two usage categories suggests that this product may be popular as a gift. This could be an important consideration for marketing and advertising efforts, as it may be useful to highlight the product's suitability as a gift. Overall, the data suggests that the ideal customer for this beach towel product is likely to be families with young children who enjoy spending time outdoors and traveling. Marketing efforts could focus on highlighting the product's suitability for these activities, as well as its potential as a gift. Additionally, it may be useful to target advertising towards families with young girls, given the high number of mentions of "daughter" in the data.

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Beach Towels Customer Sentiment
The top 5 negative reviews are towel, blanket, material, color, quality. The most mentioned elements about towel are not the thick in the world(7.79%), come apart(3.05%).
The top 5 positive reviews are color, towel, blanket, size, quality. The most mentioned elements about color are good(13.25%), look good(4.23%).
not the thick in the world7.79%
come apart3.05%
after just a handful of wash they are fall apart2.60%
not super absorbent2.60%
is not a good quality2.48%
look good4.23%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of beach towels are related to their material quality, color, and size. Specifically, customers seem to be dissatisfied with the towel's ability to absorb water and retain its color after washing. Additionally, some customers have mentioned that the towel is too small for their liking. On the other hand, the top pro aspect mentioned is the color of the towel, which suggests that customers value a wide range of color options when selecting a beach towel. To improve product development and selection, manufacturers could focus on improving the quality of the towel's material to increase its absorbency and color retention. Additionally, offering larger sizes and a wider range of colors could help to meet customer preferences and increase satisfaction. Overall, it's important for manufacturers to listen to customer feedback and make improvements accordingly to ensure that their products meet the needs and expectations of their target audience.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Beach Towels Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bright color4
dry quickly4

Based on the data provided, it seems that customers are primarily motivated to buy beach towels based on the product description. This makes sense, as customers want to know what they are buying and what features the towel has before making a purchase. The price is also a factor, but it is not as important as the product description. Advertising attraction is the least important factor, which suggests that customers are not swayed by flashy ads but rather by the product itself. Some reasons why product description is the top feature could be that customers want to know the size, material, and design of the towel. They may also want to know if it is absorbent, quick-drying, and easy to clean. Providing detailed and accurate product descriptions can help customers make informed decisions and increase the likelihood of a purchase. To optimize an Amazon listing for beach towels, it is important to focus on the product description. Use clear and concise language to describe the towel's features and benefits. Include high-quality images that show the towel in use and highlight its design and texture. Consider offering different sizes and colors to appeal to a wider range of customers. Finally, make sure the price is competitive and reflects the value of the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Beach Towels Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good quality8
good quality
add more color7
more color
large size7
big size
large size
medium size
Could be a little more absorbent6
more absorbent
more absorbant
soften up6
soften up
big wider5
last long5
last long
last forever

Based on the limited information provided, it is difficult to fully analyze customer expectations for beach towels. However, I can provide some general insights and suggestions for sellers in this category. Firstly, customers purchasing beach towels likely expect them to be absorbent, quick-drying, and durable. They may also have preferences for the size, color, and design of the towel. It is important for sellers to prioritize these factors in their product development to meet customer expectations and stand out in a competitive market. In terms of marketing promotion, sellers should consider highlighting the unique features and benefits of their beach towels, such as eco-friendliness, UV protection, or sand-resistant material. They can also leverage social media and influencer partnerships to showcase their products in real-life beach settings and appeal to a wider audience. Additionally, offering bundle deals or personalized customization options can help differentiate a seller's beach towels from competitors and provide added value to customers. Finally, providing excellent customer service and addressing any concerns or issues promptly can help build trust and loyalty among customers.

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

These towels are the cat's meow. The only problem is the fringe looks nice but. We have a cat and when my bride of 51 years saw the fringe she had a FIT, sort of almost a seizure! But even without the fringe they look great.
C James
These towels are well made and lauder well- especially for the price. Colors are vibrant and I have seen no fading after multiple washes.
These are a great price. But that’s about it. The quality is incredibly thin, they’re not very absorbant- but they’re pretty.
Gorgeous!Nov. 2022
I'm an aqua fitness instructor and needed a large, absorbent towel that doesn't take up a lot of space in my backpack. These are perfect. Love the two pack at a great price.
Love the color and look of these towels. However- they are very thin and somewhat small. They do not really feel super absorbent/ I wouldn’t use this as a towel to fry yourself off with.
I love their fabric , colors , and design !.. I am truley greatful for this amazing blanket and I am beyond appreciative for their business 🙏🏽✨
A LET DOWNSept. 2020
It’s thinner than I expected. I have 3 Mexican blankets that are authentic and well made. This one instead of the sides being woven back upon themselves they just end. It’s sewn off with plastic thread so it doesn’t unravel. I prefer the other way. I don’t trust that this way will hold up over time.
The product came exactly as expected and the colors are very vibrant. An overall great blanket for any event!
I’ve been keeping my eye out for blankets like these for my at home yoga. When I couldn’t find anything local...I found just what I wanted here! Purchased with orange and one with teal...Soft, well made, beautiful colors...feel just like I’m in my yoga class! Looking forward to purchasing a few a yellow one!
kaesy seaman
Actually did love the blanket, beautiful colors! But only giving it 4 starts because it is not quite thick/ heavy duty as the real “authentic” Mexican blankets.

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