In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.
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Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Target your customers through customer profile
By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| strap | 6.60% |
| long | 1.15% |
| break | 0.72% |
| break within the first week | 0.29% |
| come undone | 0.29% |
| rip off | 0.29% |
| product | 6.17% |
| cup holder | 5.88% |
| purse | 4.73% |
| string | 3.30% |
Pros | |
|---|---|
| product | 12.86% |
| good quality | 2.63% |
| solid | 2.26% |
| easy to install | 1.27% |
| adjustable twist for your cup holder | 0.45% |
| good | 0.45% |
| hook | 6.88% |
| purse | 5.89% |
| install | 3.80% |
| car cache | 2.81% |
Make the smartest sales decisions through Buyers Motivation
Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.
| Topic | Mentions |
|---|---|
| 4 pack | 1 |
| can fit any standard head rest | 1 |
| capable of handle large handbag | 1 |
| computer base | 1 |
| construction | 1 |
Understand customers need for prioritizing what to build next
Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big | 11 | big |
| know sooner | 10 | sooner |
| cup holder | 8 | cup holder deep beverage holder good cup holder cup holder attachment cup holder large diameter |
| 2 year ago | 7 | year ago |
| different color | 5 | other color different color |
| invent | 5 | invent |
| good quality | 4 | good quality |
| strap part | 4 | strap |
| 1 2 inch wider | 3 | 4 inch wider 4-5 inch wider four inch wider |
| black | 3 | black |
Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.
