Breast Pumps Competitor Research

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Breast PumpsTotal ASIN: 10
Kindred Bravely Sublime Hands Free Pumping Bra | Patented All-in-One Pumping & Nursing Bra with EasyClipTop 1
Hands Free Pumping Bra, Momcozy Adjustable Breast-Pump Holding and Nursing BraTop 2
Maymom MyFit Narrow Neck Base Connectors; Compatible with Medela PersonalFit Connector; Use w/Maymom Two-Piece Shield System, Compatible with Medela Freestyle Flex BreastShield; Lansinoh Shields; 2pcTop 3
Medela 3 in 1 Pumping and Nursing Bra, Hands Free Pumping Bustier and Easy ExpressionTop 4
Maymom Compatible 32mm Flange and Duckbill Valves for Spectra S1 Spectra S2 Breastpump Not Original Spectra S2 Accessories Not Original Spectra Pump Parts (Flange 32mm + Valves)
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Breast Pumps Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is night, the most common location is around the house, the most common behavior is pump and . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users of this breast pump are mothers, with 835 mentions, followed by kids with 333 mentions and daughters with 241 mentions. This suggests that the product is primarily used by mothers who are likely breastfeeding their children. In terms of where the product is used, the top three places mentioned are around the house with 96 mentions, the house with 144 mentions, and hospitals with 101 mentions. This suggests that the product is primarily used in domestic settings, but also has some use in medical settings. The top two uses of the product are pumping and pumping and feeding, with 1750 and 728 mentions respectively. This suggests that the product is primarily used for expressing breast milk. Based on this data, it is likely that the customer profile for this product is primarily mothers who are breastfeeding their children and need to express milk. They are likely to be using the product primarily in domestic settings, but may also use it in medical settings such as hospitals. Some suggestions for the customer profile based on this data might include targeting marketing efforts towards mothers who are breastfeeding, highlighting the convenience and ease of use of the product in domestic settings, and emphasizing the product's effectiveness in medical settings such as hospitals. Additionally, it may be useful to offer resources and support for mothers who are new to breastfeeding and expressing milk, as this can be a challenging and unfamiliar process for many women.

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Breast Pumps Customer Sentiment
The top 5 negative reviews are bra, suction, material, strap, fabric. The most mentioned elements about bra are uncomfortable(1.82%), not too comfortable(1.27%).
The top 5 positive reviews are bra, fit, material, pump, fabric. The most mentioned elements about bra are comfortable(6.24%), soft(1.52%).
not too comfortable1.27%
do not fit as it should0.52%
good for hand free pumping1.49%
cute comfy1.40%
securely hold pump0.66%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con for breast pumps is the bra aspect, which is mentioned in both the top 1 and top 5 cons. This suggests that users may have difficulty with the fit or comfort of the bra component of the pump. Additionally, suction, material, strap, and fabric are also mentioned as cons, indicating that users may have issues with the overall design and functionality of the pump. On the positive side, the top 1 pro aspect mentioned most is also the bra, which suggests that when the bra component fits well and is comfortable, users appreciate this feature. However, the top 5 cons of the tip, which include bra, fit, material, pump, and fabric, indicate that there may be room for improvement in these areas. To improve product development and selection, manufacturers may want to focus on improving the fit and comfort of the bra component, as this appears to be a major pain point for users. Additionally, addressing issues with suction, material, strap, and fabric could also improve the overall user experience. Gathering more detailed feedback from users about their experiences with breast pumps could also help manufacturers identify specific areas for improvement and prioritize product development efforts.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Breast Pumps Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
size chart9

Based on the data provided, it seems that customers are primarily motivated to buy breast pumps based on the product description, followed closely by recommendations from friends. Price appears to be a less significant factor in the decision-making process. There are several reasons why the product description may be the top feature for buyers in this category. First, breast pumps are a medical device that require careful consideration and research before purchase. Customers want to know exactly what they are getting and how it will meet their needs. A detailed product description can provide this information and help customers make an informed decision. Additionally, breast pumps are often used by new mothers who may be experiencing a range of emotions and physical challenges. A clear and comprehensive product description can help alleviate some of the stress and uncertainty that comes with this stage of life. Based on this data, there are several suggestions for optimizing Amazon listings in the breast pump category. First, sellers should prioritize creating detailed and informative product descriptions that highlight the features and benefits of their products. They should also encourage satisfied customers to leave reviews and recommendations, as this can be a powerful motivator for potential buyers. Finally, sellers should consider offering competitive pricing and promotions to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Breast Pumps Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
know sooner73
knew sooner
tell sooner
with first child21
with first baby
with first child
first child
know with first child
with first daughter
big size
large size14
large size
big size
large sized
2 size down13
size down
down size
down one size
one size up
two size up
more size up13
size up
up size
small size11
small size
last long11
last long
last longer

Based on the customer expectations mentioned, it seems that the most important factor for customers when it comes to breast pumps is the effectiveness of the product. Customers want a product that works well and can efficiently extract milk. This is evident from the 25 mentions of the word "work". Additionally, customers want to know sooner about the effectiveness of the product. This could mean that they want to know how well the product works before purchasing it or they want to see results quickly after using it. This is evident from the 73 mentions of the phrase "know sooner". Lastly, a small number of customers mentioned the cup size of the breast pump. This could mean that customers want a breast pump that can accommodate larger breast sizes. Based on these customer expectations, sellers should prioritize product development that focuses on the effectiveness of the breast pump. This could include developing a product that can extract milk efficiently and quickly. Additionally, sellers should consider developing a breast pump that can accommodate a range of breast sizes to meet the needs of all customers. In terms of marketing promotion factors, sellers should focus on highlighting the effectiveness of their product and how it can help customers extract milk quickly and efficiently. They should also consider offering a trial period or money-back guarantee to give customers the opportunity to try the product and see results for themselves. Additionally, sellers should consider partnering with lactation consultants or other experts in the field to promote their product and provide customers with additional resources and support.

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

This product is incredibly frustrating. It worked great for 2 weeks then started leaking from the bottom. I got that pump replaced thinking it was just a bad pump. The new replacement is now doing the same thing. Even when taping the bottom... it still leaks.
DisappointedJun. 2022
Pump works well but it opens too easily. I have had way too many instances in which my milk ends up leaking everywhere. This is even after I have pre checked that it's sealed.
Molly B
As a first time mom, I thought I was going to love this. Wrong. The first time I used this it rubbed a blister on my breast, making it painful and impossible to breastfeed my child on that side or to even use my other pump. At first, the sellers would only offer me a 30% refund on a product that I could not use and wasn’t my fault. They then agreed to refund a full refund and claimed it would only be 3-5 days for it to show up. It didn’t and I contacted again and they claimed they forgot to refund it the first time. Bad customer service. Bad product. Bad experience for this first time mama.
I really do like the pump it's amazing and quick but the bottom of the part where it keeps the milk in does pop off sometimes if you adjust it or even on its own it's super annoying to deal with clean up do if you do order it make sure your pumping near a towel and you don't have your favorite clothed on
I wanted to use the pump for a little while so I could leave a honest review. Really excited when I first ordered. In the beginning everything worked good. It was very convenient for me. I hated having to sit with my Medela pump. After having it some time I see why a lot of people gave low ratings. The pump spills, I pour over a bowl just to be safe. It is noisy, not too bad though. I’m giving 2 stars because out of the blue one of my pumps stopped working. It’s making noise but no suction. This is the 2nd time this happened. First time I just thought maybe it’s me doing something wrong. But it’s definitely the pump. I suggest buying the willow or elvie. I tried to save some money by buying this one but definitely should’ve went with my gut.
Amazing pumpSept. 2022
I have the spectra and it’s an amazing pump but this one has a better suction power and does the job a lot faster than my spectra. The portability of it is the whole reason I got it because I can’t always sit down and pump so being able to pump while I still get things done has been a life saver.
My wife bought the momcozy s12 set due to all the hype about these on social media. The price was also a big thing for her. In the beginning the battery lasted for at least 4-5 30 minute pumps, now she has to charge it after every 2 20 minute pumps. And don't get me started with the milk holder. The breast pump has opened over 5x spilling my wife's whole 6oz of breastmilk all over her bra and shirt . It is completely flawed. She bought these pumps because they were suppose to help her throughout the day. Instead I see my wife cry over spilled milk, LITERALLY. Also the cleaning is a hassle, you have to disassemble and wash the total of 10 parts. I do NOT recommend for anyone who is exclusively pumping or anyone who can't afford to loose a single ounce of breastmilk.. **carry extra bra and shirt just in case
AmazinvJul. 2022
Works amazing only issue is it leaks a little but other than that I love it ! I get anywhere from 4oz-6oz in 30 minutes . I am able to do things at work without having to hide away for 30 minutes .
I bought this pump for work because as a nurse I don’t ever have time to get away and pump. I was nervous to spent $350+ on the bigger brands. This pump works fine, it does the job, but there are a few issues I have. First, it’s pretty loud. There’s no way I can walk into patient rooms or pump in front of anyone because the suction sound is very strong. Second, it’s very bulky, which means I’ll have to buy some bigger scrubs and can’t wear them in public at all lol. Lastly, the flanges tend to leak a little bit in my bra. Not a lot, but definitely enough that when I re-clip my bra it’s damp. Overall, I would say if you’re using this just to pump at home to keep your hands free that this pump will be fine and do the job. But if you’re using it for work or on the go, you may want to consider investing in something more quiet and sleek.
Be carefulSept. 2022
Suction is pretty good, but I find myself always being on level 9 for me to get a good empty. I have the evenflo advance pump and this works so much better. However like others have said please BE CAREFUL and make sure to carefully remove them and place them because it does tend to open at the bottom of the cup. Milk will go everywhere. I usually have to hold it or remove it very very carefully by inclipping my bra then taking it off holding the bottom so that it doesn’t open. It’s kinda bulky and noisy. Not discreet at all. But it’s a good cheap option but not to be used as a main pump.

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