In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
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Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Target your customers through customer profile
By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.
Based on the data provided, it seems that the majority of users of this breast pump are mothers, with 835 mentions, followed by kids with 333 mentions and daughters with 241 mentions. This suggests that the product is primarily used by mothers who are likely breastfeeding their children. In terms of where the product is used, the top three places mentioned are around the house with 96 mentions, the house with 144 mentions, and hospitals with 101 mentions. This suggests that the product is primarily used in domestic settings, but also has some use in medical settings. The top two uses of the product are pumping and pumping and feeding, with 1750 and 728 mentions respectively. This suggests that the product is primarily used for expressing breast milk. Based on this data, it is likely that the customer profile for this product is primarily mothers who are breastfeeding their children and need to express milk. They are likely to be using the product primarily in domestic settings, but may also use it in medical settings such as hospitals. Some suggestions for the customer profile based on this data might include targeting marketing efforts towards mothers who are breastfeeding, highlighting the convenience and ease of use of the product in domestic settings, and emphasizing the product's effectiveness in medical settings such as hospitals. Additionally, it may be useful to offer resources and support for mothers who are new to breastfeeding and expressing milk, as this can be a challenging and unfamiliar process for many women.
Ship products your customers love through sentiment analysis
By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.
Cons | |
|---|---|
| bra | 16.94% |
| uncomfortable | 1.82% |
| not too comfortable | 1.27% |
| slim | 0.77% |
| bulky | 0.52% |
| do not fit as it should | 0.52% |
| suction | 8.53% |
| material | 7.61% |
| strap | 6.99% |
| fabric | 4.01% |
Pros | |
|---|---|
| bra | 21.52% |
| comfortable | 6.24% |
| soft | 1.52% |
| good for hand free pumping | 1.49% |
| cute comfy | 1.40% |
| securely hold pump | 0.66% |
| fit | 7.85% |
| material | 7.31% |
| pump | 5.85% |
| fabric | 2.83% |
Based on the data provided, it appears that the most commonly mentioned con for breast pumps is the bra aspect, which is mentioned in both the top 1 and top 5 cons. This suggests that users may have difficulty with the fit or comfort of the bra component of the pump. Additionally, suction, material, strap, and fabric are also mentioned as cons, indicating that users may have issues with the overall design and functionality of the pump. On the positive side, the top 1 pro aspect mentioned most is also the bra, which suggests that when the bra component fits well and is comfortable, users appreciate this feature. However, the top 5 cons of the tip, which include bra, fit, material, pump, and fabric, indicate that there may be room for improvement in these areas. To improve product development and selection, manufacturers may want to focus on improving the fit and comfort of the bra component, as this appears to be a major pain point for users. Additionally, addressing issues with suction, material, strap, and fabric could also improve the overall user experience. Gathering more detailed feedback from users about their experiences with breast pumps could also help manufacturers identify specific areas for improvement and prioritize product development efforts.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 108 |
| size chart | 9 |
| portability | 5 |
| chart | 3 |
| cheap | 3 |
Based on the data provided, it seems that customers are primarily motivated to buy breast pumps based on the product description, followed closely by recommendations from friends. Price appears to be a less significant factor in the decision-making process. There are several reasons why the product description may be the top feature for buyers in this category. First, breast pumps are a medical device that require careful consideration and research before purchase. Customers want to know exactly what they are getting and how it will meet their needs. A detailed product description can provide this information and help customers make an informed decision. Additionally, breast pumps are often used by new mothers who may be experiencing a range of emotions and physical challenges. A clear and comprehensive product description can help alleviate some of the stress and uncertainty that comes with this stage of life. Based on this data, there are several suggestions for optimizing Amazon listings in the breast pump category. First, sellers should prioritize creating detailed and informative product descriptions that highlight the features and benefits of their products. They should also encourage satisfied customers to leave reviews and recommendations, as this can be a powerful motivator for potential buyers. Finally, sellers should consider offering competitive pricing and promotions to attract price-sensitive customers.
Understand customers need for prioritizing what to build next
Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| know sooner | 73 | sooner knew sooner tell sooner |
| work | 25 | work |
| with first child | 21 | with first baby with first child first child know with first child with first daughter |
| good | 17 | good |
| big | 16 | big big size large |
| large size | 14 | large size big size large large sized size |
| 2 size down | 13 | size down down size down one size one size up two size up |
| more size up | 13 | size up up size |
| small size | 11 | small size small |
| last long | 11 | last long last longer |
Based on the customer expectations mentioned, it seems that the most important factor for customers when it comes to breast pumps is the effectiveness of the product. Customers want a product that works well and can efficiently extract milk. This is evident from the 25 mentions of the word "work". Additionally, customers want to know sooner about the effectiveness of the product. This could mean that they want to know how well the product works before purchasing it or they want to see results quickly after using it. This is evident from the 73 mentions of the phrase "know sooner". Lastly, a small number of customers mentioned the cup size of the breast pump. This could mean that customers want a breast pump that can accommodate larger breast sizes. Based on these customer expectations, sellers should prioritize product development that focuses on the effectiveness of the breast pump. This could include developing a product that can extract milk efficiently and quickly. Additionally, sellers should consider developing a breast pump that can accommodate a range of breast sizes to meet the needs of all customers. In terms of marketing promotion factors, sellers should focus on highlighting the effectiveness of their product and how it can help customers extract milk quickly and efficiently. They should also consider offering a trial period or money-back guarantee to give customers the opportunity to try the product and see results for themselves. Additionally, sellers should consider partnering with lactation consultants or other experts in the field to promote their product and provide customers with additional resources and support.
Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.
