Butterscotch Chips Customer Insights

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Butterscotch ChipsTotal ASIN: 10
Nestle Toll House Butterscotch Morsels, 11oz (Pack of 3)Top 1
Nestle Toll House Baking Morsels (Butterscotch)Top 2
NESTLE TOLL HOUSE morsels butterscotchTop 3
Guittard Chocolate Butterscotch Chips, 12 ozTop 4
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Butterscotch Chips Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is canada, the most common behavior is bake something . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Butterscotch Chips Customer Sentiment
The top 5 negative reviews are chip, color, butterscotch chip, bag, butterscotch chip without dairy. The most mentioned elements about chip are burst with flavor(4.17%), full of partially hydrogenate oil(4.17%).
The top 5 positive reviews are flavor, taste, chip, butterscotch morsel, butterscotch chip. The most mentioned elements about flavor are good(33.33%), rich(3.33%).
burst with flavor4.17%
full of partially hydrogenate oil4.17%
melt into a clump4.17%
melt into one big glob of butterscotch4.17%
butterscotch chip8.33%
butterscotch chip without dairy4.17%
butterscotch morsel3.33%
butterscotch chip3.33%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Butterscotch Chips Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
have artificial coloring1
milk free1
non dairy1

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Butterscotch Chips Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
all year round1
all year round
bag same size1
bag same size
bake off1
bake off
butterscotch flavor1
butterscotch flavor
change recipe1
change recipe
expiration date1
expiration date longer
ice pack1
ice pack

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Melted blockJul. 2022
I took it by hand from the mail man, it didn’t sit outside or have any chance to be damaged upon arrival. When I opened it both bags were a solid block of butterscotch and there is no option to return or exchange. Complete waste
Great priceFeb. 2021
I had a friend turn me on to "scotchies" and now I'm hooked. I always loved oatmeal cookies but add these instead of the raisins for my newest addiction.
joann binkley
These butterscotch chips are the best. Excellent flavor.
Butterscotch fudge
Had to throw out my 7-layer bars because the butterscotch chips totally overpowered the dessert with a chemically alcohol flavor. I've used this brand for over 20 years and have always loved them; until now. Unless they go back to the old recipe, I'll not be purchasing these again!
Ginny watkins
These must have been old as they did not melt when heated. I had to throw is all away. Odd taste,also.
Both packages place in plastic envelope and arrived with chips melted together. They should have been in a box to stay cooler. They were overpriced but I needed them quickly for a recipe and they we unusable. Returns are not an option
DeliciousApr. 2022
I use these morsels as candy. A few just hit the spot. They are a nice treat, flavor is up to par with the Nestle brand name.
Nice try!!!Mar. 2022
Made butterscotch oatmeal cookies instead of the usual chocolate chip. These are delicious and very simple to make. Can also be used in brownies or cakes.
Don’t buyAug. 2022
Don’t waste your money! I was supposed to receive a double pack ,but I only received a single pack. It’s not worth the money.

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