Cake Decorating Kits Market and Competitor Report

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Cake Decorating KitsTotal ASIN: 10
RFAQK 150 PCS Cake Decorating kit with Springform Cake Pan, Rotating Turntable, Icing Tips, Leveler, Piping Bags, Art Pen, Cake Baking Decorating Kits for Beginners Pastries CupcakesTop 1
65PCs Cake Decorating Kit Baking Supplies Tools with Non-Slip Cake Turntable-Cake leveler- 24 Numbered Icing Piping Tips, Pattern Chart & EBook- Straight & Angled Spatula-30 Piping Bags- 3 Scraper SetTop 2
Kootek 11 Inch Rotating Cake Turntable with 2 Icing Spatula and 3 Icing Smoother, Revolving Cake Stand White Baking Cake Decorating Kits SuppliesTop 3
Kootek 12 Inch Cake Turntable Cake Decorating Kit Supplies, 7 Pcs Baking Supplies Aluminium Alloy Revolving Cake Decorating Stand, with 3 Icing Smoother, Icing Spatula, Silicone Spatula, Cake CutterTop 4
Cake Decorating Kit Cupcake Decorating Kit - 68 PCS Cookie Decorating Supplies and Cookie Decorating Kit with Piping Bags and Tips - Frosting Icing Tips Pastry Bags with Tips - Baking Decorating Kit
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Cake Decorating Kits Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is counter, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Cake Decorating Kits Customer Sentiment
The top 5 negative reviews are turntable, tip, cake leveler, turn table, bag. The most mentioned elements about turntable are wobbly(3.83%), will not move(1.57%).
The top 5 positive reviews are turntable, product, quality, spin, spatula. The most mentioned elements about turntable are good smooth(3.04%), solid(2.50%).
will not move1.57%
bad quality0.52%
cake leveler5.75%
turn table4.01%
good smooth3.04%
professional quality0.72%
get the job do0.63%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Cake Decorating Kits Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good cake turn1

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Cake Decorating Kits Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
instruction on9
instruction for
2 year ago6
year ago
additional instruction5
more instruction
actual book
book on
hardcover book
heavier sturdier4
more sturdy
know sooner4
large tip4
tip big
large tip
tip big opening
big box3
box big
bottom more grip3
grip on bottom

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Nicola Nichol
Five StarsMay 2018
Great set
Pearl Pound
Product is awsome
Nicole Admire
I just started getting into cake decorating and this kit has everything I need to get the job done.
Krystle J
Good valueMay 2018
Gave it as a gift to my niece! Came very quickly! Packaging only indicates the tray for the cake but al the goodies were inside!
Good quality
Muy completoJun. 2019
Como principiante en esto de hornear, este producto me ha resultado muy completo, bueno y fácil de usar.
Got the package super fast and everything works fine. I'm still a beginner so I don't know if I'm using the wire piece right or not, but that's the only one I've had issues with.
Just got mine in the mail. Everything looks great. Can't wait to use it!!
it's a gift.Nov. 2018
I can't give you a review as I bought it as a gift for my grandson's girlfriend who loves decorating. Hopefully, she'll love it.
This book has great pictures. Looks easy enough to follow. Bought this book for my daughter. She can't wait to use it with the cake turn table and nozzle pieces, etc. Would purchase it again for anyone interested in cake decorating.

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