Card Playing Market and Competitor Report

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Card PlayingTotal ASIN: 11
Entertaining with Caspari Gift Set Jumbo Type - 2 Score Pads & Bridge Tallies (Package of 24) (The Great Wave)Top 1
Sammons Preston-63391 Deluxe Playing Card Rack, 9.5" Long x 5" Wide, Stylish Walnut-Stained Fiberboard with Slanted Grooves, Tiered Card Holder with Many Levels, Easy to Organize Playing Cards for Any GameTop 2
Handy Card Holders, Set of 2, 15 card holding capacity, BlackTop 3
Devine Medical Plastic Card Holder Meausres 10"L x 2"W x 1.25"HTop 4
Healthsmart 640-9010-0000 - Fan Table Playing Card Holders, Poker, Rummy, Pinochle, Holds 15 cards, 1 pair, Blue
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for this card playing product on Amazon is 3.84 out of 5, with a total of 43 reviews. While this rating is not particularly high, it is also not extremely low, indicating that customers have had a somewhat positive experience with the product overall. However, it is important to note that the category of card playing can be quite competitive, with many different products available on the market. Therefore, it may be wise for the seller to consider ways to differentiate their product from others in the category, such as by offering unique features or designs. In terms of customer satisfaction, it is difficult to draw any definitive conclusions based on the limited data provided. However, it is likely that some customers have been satisfied with the product, while others may have had issues or complaints. Overall, my advice to the seller would be to continue monitoring customer feedback and making improvements to the product where possible. Additionally, they may want to consider ways to increase visibility and awareness of the product, such as through targeted advertising or social media marketing.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Card Playing Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is vacation, the most common location is senior center, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target audience for this product is likely older individuals who enjoy playing card games. The fact that the top place to use the product is a senior center supports this idea. Additionally, the top usage of the product is as a gift, which suggests that the product may be popular among people who are looking for gifts for older family members or friends. The fact that the top three users mentioned are all family members (husband, father, and cousin) also supports the idea that this product may be popular among people who are looking for gifts for older family members. It's possible that the product is seen as a good option for people who are difficult to buy for or who have specific interests, such as a love of card games. One suggestion for the customer profile based on this data would be to focus marketing efforts on people who are looking for gifts for older family members. This could include targeting ads at people who are searching for gift ideas for older relatives or creating social media campaigns that focus on the idea of giving the product as a gift. Another suggestion would be to consider partnering with senior centers or other organizations that cater to older individuals. This could help to increase awareness of the product among the target audience and could lead to increased sales. Overall, the data suggests that this product is likely to be popular among older individuals who enjoy playing card games and among people who are looking for gifts for older family members. By focusing marketing efforts on these groups and partnering with relevant organizations, the company could potentially increase sales and grow its customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Card Playing Customer Sentiment
The top 5 negative reviews are lid, fabric, engrave metal plate, color on the engraving, box. The most mentioned elements about lid are not align with the top(8.33%), warp(8.33%).
The top 5 positive reviews are quality, box, card holder in the front, card holder, card. The most mentioned elements about quality are good(12.50%), ok . i(12.50%).
not align with the top8.33%
warp up on both corner8.33%
engrave metal plate8.33%
color on the engraving8.33%
ok . i12.50%
card holder in the front12.50%
card holder12.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the lid is the most commonly mentioned con for the vacuum, while quality is the most commonly mentioned pro. For the tip, quality is also a common con, along with issues related to the box and card holder. Overall, it appears that quality is a key factor for consumers in this category, with both positive and negative mentions. The lid and box are also important considerations, with negative feedback related to these features. To improve product development and selection in this category, manufacturers should focus on improving the quality of their products, while also addressing issues related to the lid and box. Additionally, they may want to consider offering more options for card holders, as this is another area where consumers have expressed dissatisfaction. By addressing these concerns, manufacturers can create products that better meet the needs and preferences of their customers.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Card Playing Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the data provided, it seems that customers are interested in buying card playing products. The top feature that motivates buyers to purchase these products is the product description. This suggests that customers are looking for detailed information about the product before making a purchase. Some possible reasons why the product description is the top feature could be that customers want to know the rules of the game, the number of players required, the age range, and the level of difficulty. Additionally, customers may be interested in the quality of the cards, the design, and the durability of the product. To optimize the Amazon listing for card playing products, it is important to focus on creating a detailed and informative product description. This can include providing clear and concise information about the product, including the rules of the game, the number of players required, and any special features or benefits. Additionally, it may be helpful to include high-quality images of the product, as well as customer reviews and ratings. By providing customers with the information they need to make an informed purchase, sellers can increase the likelihood of making a sale and building customer loyalty.

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Card Playing Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good gripping rubber foot1
rubber grippers on foot more
last long1
last long

Based on the customer expectations mentioned, it seems that the most important factors for customers in the Card Playing category are the quality of the rubber foot, the presence of a label, and the durability of the product. To prioritize product development, sellers should focus on improving the quality of the rubber foot to ensure that it provides a good grip and prevents the cards from slipping during gameplay. Additionally, adding a label to the product can help customers easily identify the brand and make it more appealing to potential buyers. In terms of marketing promotion factors, sellers should emphasize the durability of the product to attract customers who are looking for a long-lasting card playing experience. They can also highlight the quality of the rubber foot and the presence of a label in their marketing materials to differentiate their product from competitors. Overall, by prioritizing product development and marketing efforts based on customer expectations, sellers can create a more appealing product and increase their chances of success in the Card Playing category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Karen Wilson
We play canasta with my mom, so have to hold a lot of cards. these were a god send for her arthritic hands. Did not tip over as I expected they would. Nice quality, well worth the price.
The box came some what warped. It does not close tightly. The brass plate was already off of it when it came. The company sent me an email shortly after it arrived and ask how I like it. Well I liked it but it did have some issues. I told them I didn't have time to send it back because I was leaving on vacation the next day and needed it, so it would have to do as is. I glued the top back on, my husband got out the sander and tried to fix the warp as best as he could...... The best part is the company ShalinCraft, sent me an email, they refunded my money and told me to keep the box. Very nice to deal with.... Don't be afraid to buy one, they might not all be like this one.... The wood is very rich looking.
I ordered two of these. One was perfect. The other doesn't quite open all the way and the silver inlay isn't straight...
J. Termini
Part of the metal is sticking out. The lid does not line up with the base very well. The color on the engraving is mostly faded. The face of the king looks like he got hit in the face with a baseball bat
I used this for an anniversary project for my husband and it worked out perfectly! It's a nice box and we keep it out all of the time.
Four StarsMay 2016
great Product
Max Benedict
Three StarsJun. 2018
Not good size
Corina Bell
The design on the front looks prettier online than in person but its not for me. As long as the person I bought it for loves it that's all that matters.
Brett B
Very happy! The box opens and closes well - not too tight, just right. The metal inlay at the top is pretty.
Arrived warped. Did not close fully, and top decoration was popped out, and the dried glue was visible beneath it, of which there was none on the back of the metal. Crack on bottom, as well.

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