In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
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Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Ship products your customers love through sentiment analysis
Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.
Cons | |
|---|---|
| lid | 31.73% |
| do not fit | 2.12% |
| are not air tight | 2.05% |
| hard to get on and off | 1.98% |
| pop off | 1.98% |
| do not have a tight seal | 1.63% |
| container | 10.34% |
| top | 4.39% |
| opening | 3.26% |
| seal | 3.05% |
Pros | |
|---|---|
| container | 22.83% |
| solid | 3.08% |
| good quality | 2.70% |
| easy to clean | 1.67% |
| look good | 1.54% |
| easy to use | 1.33% |
| lid | 9.98% |
| size | 8.69% |
| product | 7.88% |
| label | 4.63% |
Make the smartest sales decisions through Buyers Motivation
Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.
| Topic | Mentions |
|---|---|
| others | 16 |
| airtight | 6 |
| clear | 3 |
| airtight feature | 2 |
| seal | 2 |
Understand customers need for prioritizing what to build next
Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big | 24 | big big size |
| large size | 14 | large big size large size size large size |
| airtight | 13 | airtight airtight container more airtight airtight seal seal and airtight |
| last long | 8 | last long last awhile last forever |
| container | 7 | container container for |
| know sooner | 6 | sooner |
| lid cover | 6 | lid |
| opening large | 6 | opening large |
| good | 5 | good |
| hole big | 5 | hole large hole big |
Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.
