Cocktail Drinkware Customer Insights

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Cocktail DrinkwareTotal ASIN: 11
tronco 20oz Glass Tumbler Glass Water Bottle Straw Silicone Protective Sleeve Bamboo Lid - BPA FreeTop 1
tronco 36oz Glass Tumbler with Time Marker and Measurement Scale, Straw, Silicone Protective Sleeve, and Bamboo Lid - BPA FreeTop 2
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Cocktail Drinkware Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is morning, the most common location is car cup holder, the most common behavior is iced coffee . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Cocktail Drinkware Customer Sentiment
The top 5 negative reviews are glass, lid, straw, cup, top. The most mentioned elements about glass are slim(4.19%), break easily(2.50%).
The top 5 positive reviews are design, glass, color, size, cup. The most mentioned elements about design are good(14.80%), sleek(1.59%).
break easily2.50%
scratch all over0.44%
look good1.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Cocktail Drinkware Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Cocktail Drinkware Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big size
glass straw52
glass straw
straw glass straw
stainless straw
metal straw
large size18
large size
big size
straw cleaner13
straw cleaner
straw-cleaning brush
straw cleaner include
last long10
last long
last longer
last quite some time
straw stainless steel8
straw stainless steel
straw metal
straw silicone
straw stainless or make of more durable
dishwasher safe7
lid dishwasher safe
dishwasher safe
top part dishwasher safe
do not sweat6
will not sweat
do not sweat
not sweat
drink more water5
drink more water
encourage keep with drink more water
straw soft silicone5
silicone or bamboo straw
straw silicone
silicone straw
straw soft silicone

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

DefectedJul. 2021
I purchased 2 as a set to be a gift. I now only have one and no gift. Pulled this one out of the box defected with the outside rubber melted or something. I clearly haven’t used it, but makes me wonder if it would actually be dishwasher safe.
Love thisJan. 2021
I love how convenient this product is!! The design is so beautiful and I am excited to stay hydrated with this product. It is my favorite thing I own.
Durable and fashionable!! I am looking forward to using this a lot! Especially for iced coffee! Thank you for a great product!
I like the color and it is easy to hold. Scared it might break. I think it’s cute. I saw someone make a video about it on YouTube and thought it was something I should get. Was a little skeptical but so far so good!
Beautiful cup, strong glass, nice anti slip sleeve, I love it.
Love itMar. 2021
Love everything about this cup. I will not only be recommending this but I will be buying more in different colors
Eco friendlyOct. 2020
I love the fact that this product is eco friendly with the glass and bamboo materials. The color choices are fabulous and I would definitely recommend this product to my friends! I will certainly be giving this as a gift.
Very cute!Oct. 2020
I love the look of this product! It's a good price and shipped very fast
I love this bottle for my iced coffee! It’s cute but also functional. I also appreciate that it’s dishwasher safe! I don’t have time for hand washing. I haven’t needed it... but looks like the company has excellent customer service.
My favoriteFeb. 2021
Love the design, the color and that it’s glass! So functional and looks more expensive than what it is. I get compliments on it all the time! Makes me drink water more :)

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