Collated Fasteners Customer Insights

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Collated FastenersTotal ASIN: 12
1000pcs Hardware Nails, 5/8'' × 18 Ga Nickel Plated Hanging Nails, Wall Nails for Hanging, Brad Head Nails, Wood Nails, Finishing Nails, Small Nails (5/8 In Brad head)Top 1
Arrow BN1816BCS 18-Gauge Steel Brad Nails for Molding, Cabinets, Framing, Trim, and Finishing, Safe to Use with Electric or Battery Powered Nailers, Brown, 1 Inch, 2000 PackTop 2
376pcs Premium Hardware Nails Assortment Kit, Maximum Length 2 Inches Galvanized Nails, Picture Hanging Nails, Wood Nails, Wall Nails with Storage Box | 6 SizesTop 3
BOSTITCH 18 Gauge Brad Nails, 2-Inch, Coated, 1000 per Box (BT1350B-1M)Top 4
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Collated Fasteners Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is holiday, the most common location is house, the most common behavior is hang picture . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Collated Fasteners Customer Sentiment
The top 5 negative reviews are nail, case, staple, head, container. The most mentioned elements about nail are small(4.67%), slim(2.80%).
The top 5 positive reviews are case, nail, staple, product, quality. The most mentioned elements about case are clear(2.49%), look good(2.49%).
to short1.87%
bend and warp0.93%
look good2.49%
good quality1.42%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Collated Fasteners Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
best variety of nail1
color on1
good quality1
mix of1

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Collated Fasteners Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big nail2
big nail
case in different color2
clear case show unique color
colored case
good packaging2
packaging good
packaging good quality
last long2
last long
more nail size diversity2
assortment of nail size
less small nail more assortment medium to
package more sturdy container2
packaging more sturdy
size size2
$ 151
around $ 15

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

HorribleJan. 2022
They bend before being a third of the way in. Horrible. Waste.
K.M. Kautz
I like having an assortment for hanging various items on the walls.
Small nails works great for small & big jobs!
PerfectNov. 2022
Perfect! Exactly what I needed different sizes
4 different sizes of nails. Well made. No jagged edges on the nail heads like I've found in past brands I've ordered.
I think the price was right and I am mostly satisfied with the product. I do wish there were some heavy duty nails in the kit to hang some of my heavier artwork. But I am happy with the product overall. The mustache sticker included was a cute bonus!
Karl L.
Used them to hang sound foam, so it was a low risk application. They worked.
Kari K
Nice nailsFeb. 2022
I mean..they’re nails lol. They do their job.
Good find, packaged good for gift giving.
Good ValueOct. 2022
Good value for the money

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