Color Coding Tape Customer Insights

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Color Coding TapeTotal ASIN: 10
Tape n Tell for Instruments Identification Autoclavable 270°F | Medixplus (Purple)Top 1
One Orange Roll Surgical Instruments Identification Marking Tape 3/8" Wide x 200" for Autoclaving ToolsTop 2
Beautyflier Nurse Fanny Pack with Holder for Stethoscopes, Tape & Bandage Scissors, Multi Compartment and Large capacity Utility Waist Pack Nursing Organizer Pouch (Black)Top 3
Fisherbrand Color-Coded Autoclavable Identification Tape; Color: OrangeTop 4
PDC an-7 Anesthesia Removable Tape with Date, Time & Initial, Fentanyl Mg/Ml, 1/2" Width, 500" Length, 333 Imprints, Blue
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Color Coding Tape Customer Profile
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X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Color Coding Tape Customer Sentiment
The top 3 negative reviews are product, label, adhesive. The most mentioned elements about product are have a lot less tape per color(33.33%).
The top 2 positive reviews are stick, coloring. The most mentioned elements about stick are good(100.00%).
have a lot less tape per color33.33%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Color Coding Tape Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
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Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Color Coding Tape Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
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Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

expensiveJun. 2021
very small - the product didn't worse the money value
DecentAug. 2019
Didn’t stick or stay on long to my instruments.
It's a little on the big. I feel like I'm wearing a purse.
James Kim
The product received did not match the product on the listing. I have bought the actual item from another dental company. The reason for the dissatisfaction is that this product has a lot less tape per color and therefore I will not be able to tape as many instruments.
I have ordered three other instrument identification kits and they did not work. This tape is great and it works. It sticks well and the colors stay bright so far. Happy!
Fentanyl LabelsSept. 2021
Worked as expected and hoped. I’ve seen rolls of labels in the past that have not been stored properly not stick and/or not hold lettering on the correct side even. Ordered versed and fentanyl labels to use while travel nursing in cath labs and they are just as expected. Will order more in the future as needed. Would recommend.
This is how this till arrived. It's smashed and how am I supposed to be able to use this??! Not impressed at all
It worksFeb. 2019
Thought it was more than one tape
Very misleading marketing - they show a multicolor roll - but in actuality, you only get purple - very annoying and will be returning, I don't like being misled

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