In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
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Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Ship products your customers love through sentiment analysis
By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.
Cons | |
|---|---|
| case | 7.41% |
| angular | 1.85% |
| difficult to take off | 1.85% |
| do not " grab " your clothes and make it hard to get in your pocket | 1.85% |
| reflect the flashlight back into my eye | 1.85% |
| tool | 5.56% |
| shim | 3.70% |
| screen saver | 1.85% |
| bearing | 1.85% |
Pros | |
|---|---|
| case | 19.64% |
| solid | 7.14% |
| clear | 3.57% |
| durable | 3.57% |
| slim | 3.57% |
| clear , clean , slim look | 1.79% |
| screen protector | 12.50% |
| install | 8.93% |
| case fit | 7.14% |
| tool | 7.14% |
Make the smartest sales decisions through Buyers Motivation
Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.
| Topic | Mentions |
|---|---|
| photography capability | 1 |
| unique | 1 |
Understand customers need for prioritizing what to build next
Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| clear cover | 1 | clear cover |
| complete compressor | 1 | complete compressor |
| feeler gauge | 1 | feeler gauge |
| good | 1 | good |
| last | 1 | last |
| long last | 1 | long last |
| metal lite | 1 | metal lite |
| more protective | 1 | more protection |
| pair case with tpu screen protector | 1 | pair case with tpu screen protector |
| piece screw onto drive shaft | 1 | piece screw onto drive shaft |
Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.
