Craft Supplies Customer Insights

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Craft SuppliesTotal ASIN: 14
Scissors, iBayam 8" Multipurpose Scissors Bulk 3-Pack, Ultra Sharp Blade Shears, Comfort-Grip Handles, Sturdy Sharp Scissors for Office Home School Sewing Fabric Craft Supplies, Right/Left HandTop 1
Command Medium and Large Picture Hanging Strips, Damage Free Hanging Picture Hangers, No Tools Wall Hanging Strips for Living Spaces, Black, 8 Medium Pairs and 8 Large PairsTop 2
Elmer's Disappearing Purple School Glue, Washable, 6 Pack, 0.21-ounce sticksTop 3
Scissors, iBayam 8" Multipurpose Scissors Bulk Ultra Sharp Shears, Comfort-Grip Sturdy Scissors for Office Home School Sewing Fabric Craft Supplies, Right/Left Handed, 3-Pack, Yellow, Grey, BlueTop 4
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it appears that the craft supplies product in question has a high level of customer satisfaction. With an average rating of 4.77 out of 5 and a total of 29,812 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it is important to continue to prioritize customer satisfaction by providing high-quality products and excellent customer service. Additionally, it may be beneficial to actively seek out and respond to customer feedback in order to address any potential issues and further improve the product. Finally, it may be worth considering ways to differentiate the product from competitors in order to maintain a competitive edge in the market.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Craft Supplies Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is house, the most common behavior is craft . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents with young children, particularly those with daughters. The fact that "kid" and "daughter" are the top two mentioned users suggests that parents are likely purchasing this product for their children to use in various settings, such as at home or in the classroom. The top three places to use this product are also indicative of its intended use for children's activities. The house, classroom, and kitchen are all places where children may engage in crafts or projects, which aligns with the top two usage categories of "craft" and "project." Given this information, it is likely that the customer profile for this product is parents with young children who are interested in providing their children with creative outlets and educational opportunities. Suggestions for targeting this customer profile could include marketing the product as a way to encourage children's creativity and learning, highlighting its versatility for use in various settings, and emphasizing its safety and ease of use for children. Additionally, offering resources or ideas for craft and project ideas could be a useful way to engage with this customer base and encourage repeat purchases.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Craft Supplies Customer Sentiment
The top 5 negative reviews are paint, mat, scissors, color, product. The most mentioned elements about paint are slim(0.77%), do not adhere well(0.56%).
The top 5 positive reviews are scissors, color, paint, product, quality. The most mentioned elements about scissors are sharp(6.97%), well-made(5.30%).
do not adhere well0.56%
chip easily0.28%
come off easily0.28%
easy to hold0.90%
good quality0.85%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Craft Supplies category has some mixed sentiment. The top con aspect mentioned most is paint, which could suggest that customers are not satisfied with the quality or durability of the paint in these products. Additionally, the fact that scissors are mentioned frequently in both the pro and con aspects could indicate that there is a wide range of quality in the scissors available in this category. On the positive side, the top pro aspect mentioned most is scissors, which suggests that customers appreciate having high-quality scissors available to them. However, it's worth noting that the top 5 cons also include scissors, which could indicate that there is still room for improvement in this area. Based on this data, it may be beneficial for product developers and retailers to focus on improving the quality of the paint used in these products, as well as ensuring that the scissors available are consistently high-quality. Additionally, it may be helpful to conduct further research to identify other areas where customers are experiencing issues or have unmet needs, in order to develop new products or improve existing ones. Overall, by addressing these concerns and focusing on customer satisfaction, the Craft Supplies category has the potential to become even more successful and popular among consumers.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Craft Supplies Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data above, it seems that customers in the Craft Supplies category are primarily motivated by price and product description when making purchasing decisions. The fact that price was mentioned in 41.90% of responses suggests that customers are looking for good deals and value for their money. However, product description was mentioned in 36.67% of responses, making it the top feature that customers are looking for when considering a purchase. This indicates that customers in this category are likely looking for detailed information about the products they are considering, such as materials, dimensions, and usage instructions. They want to know exactly what they are getting before making a purchase, and are willing to pay a fair price for a product that meets their needs. To optimize Amazon listings in this category, sellers should focus on creating detailed and accurate product descriptions that highlight the unique features and benefits of their products. They should also consider offering competitive pricing and promotions to attract price-sensitive customers. Additionally, building a strong brand reputation through positive customer reviews and ratings can help to build trust and loyalty among customers in this category.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Craft Supplies Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long31
last long
last longer
last awhile
last forever
longer lasting19
last longer
more long-lasting
durable last
durable sturdy
safe durable
hold up6
hold up
thicker laminate
laminate last
stay laminate
blade sharp5
Adhesion could be better4
adhesion good
adhesion improves
improve adhesion
decent scissors4
decent versatile scissors
flimsy scissors
scissors decent quality
sturdy scissors

Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for customers when it comes to craft supplies. Customers want products that will last a long time and provide value for their money. This suggests that sellers should prioritize product development that focuses on creating high-quality, durable craft supplies that can withstand wear and tear over time. In addition to durability, customers also seem to be looking for more variety and options when it comes to craft supplies. This suggests that sellers should consider expanding their product lines to include a wider range of craft supplies, such as different types of paper, paints, and other materials. When it comes to marketing promotion factors, sellers should focus on highlighting the durability and longevity of their products. This can be done through product descriptions, customer reviews, and other marketing materials that emphasize the quality and durability of the craft supplies being sold. Overall, sellers in the craft supplies category should prioritize product development that focuses on creating high-quality, durable products that meet customer expectations for longevity. They should also consider expanding their product lines to offer more variety and options to customers. Finally, marketing efforts should focus on highlighting the durability and longevity of the products being sold to appeal to customers who are looking for long-lasting craft supplies.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

These would be good for young teens craft projects. They do not cut fabric nor thread well at all.
Only one pair of scissors barely could cut my thin fabric. Extremely disappointed
Easy to hold and cuts with precision
Easy to handle and place everywhere around the house and garden.
I'm glad I ordered and took a chance on these since they were so inexpensive. I'm a doll maker and use them lots every day and they are still sharp. was buying expensive ones--no more! A+
Jared Guzman
Good productApr. 2022
Amazing colors
These are just what I needed. I have a pair in all the places I might need them. They are easy to use and good value for the money.
WorthlessJul. 2022
A waste of money. Followed the vague instructions and fell off my wall not even 10 seconds later. Tried more strips, same results. Duct tape works better than this.
Papers and odds and ends
Great product!!!

Learn More About This Report

Read More