Dial Calipers Competitor Research

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Dial CalipersTotal ASIN: 10
Anytime Tools Premium Dial Caliper 4"/0.001" Precision Double Shock Proof Solid Hardened Stainless SteelTop 1
Accusize Industrial Tools 0-4 inch by 0.001 inch Precision Dial Caliper, Stainless Steel, in Fitted Box, P920-S214Top 2
iGaging 8" Fractional & Decimal Inch Combination Dial CaliperTop 3
Starrett Dial Caliper with Adjustable Bezel and Fitted Case - White Face, 0-6" Range, +/-0.001" Accuracy, .001" Graduations - 3202-6Top 4
Fowler 52-008-706-0, Premium Dial Caliper With 0-6" Measuring Range (White)
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Dial Calipers product on Amazon has a high level of customer satisfaction. With an average rating of 4.61 out of 5 and a total of 1859 reviews, it is clear that many customers have found this product to be useful and effective. If you are considering purchasing this product, it is important to read through the reviews carefully to get a sense of what customers like and dislike about it. Additionally, it may be helpful to compare this product to other similar products on the market to ensure that you are getting the best value for your money. Overall, it seems that the Dial Calipers product on Amazon is a solid choice for those in need of this type of tool. With a high level of customer satisfaction, it is likely that you will be pleased with your purchase if you decide to go with this product.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Dial Calipers Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is shop, the most common behavior is woodworking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Dial Calipers product is most commonly used in woodworking and reloading, with the top three users being husbands, sons, and friends. The top three places to use the product are in a shop, machine shop, and wood shop. From this data, we can infer that the typical customer profile for this product is likely to be someone who enjoys woodworking or reloading as a hobby or profession. They may be male, as the top three users are all male, and they may be between the ages of 18 and 50, as husbands and sons are mentioned more frequently than other family members. To better target this customer profile, it may be helpful to focus marketing efforts on woodworking and reloading communities, such as online forums or social media groups. Additionally, highlighting the product's durability and precision may appeal to those who use it in machine shops or wood shops. Offering discounts or promotions to first-time customers or those who purchase in bulk may also be effective in attracting and retaining customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Dial Calipers Customer Sentiment
The top 5 negative reviews are dial, case, caliper, gear, quality. The most mentioned elements about dial are do not work(2.24%), break(0.45%).
The top 5 positive reviews are caliper, dial, quality, tool, case. The most mentioned elements about caliper are good quality(6.01%), accurate(3.85%).
do not work2.24%
dead flat accurate0.45%
good quality6.01%
easy to read1.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common negative aspect of Dial Calipers is the dial, which is mentioned in 10.31% of reviews. Other cons include the case, caliper, gear, and quality. On the other hand, the most commonly mentioned positive aspect is the caliper, which is mentioned in 17.55% of reviews. Other pros were not mentioned in the data provided. Overall, it seems that Dial Calipers have both positive and negative aspects, with the caliper being the most commonly mentioned positive aspect and the dial being the most commonly mentioned negative aspect. To improve the product, manufacturers could focus on improving the quality of the dial and case, as well as the overall quality of the product. Additionally, they could consider adding more features or functionality to the caliper to make it even more useful for users. When selecting a Dial Caliper, consumers should pay attention to the quality of the dial and case, as well as the overall quality of the product, to ensure they are getting a reliable and durable tool.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Dial Calipers Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
both scale on the dial1
decimal indication1
dual measurement feature1

Based on the data provided, it seems that customers are primarily motivated to buy Dial Calipers based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, specifications, and capabilities. There could be several reasons why product description is the top feature. For one, Dial Calipers are a precision measuring tool, and customers may want to ensure that they are purchasing a product that meets their specific needs. Additionally, customers may be comparing different brands and models of Dial Calipers, and a detailed product description can help them make an informed decision. To optimize an Amazon listing for Dial Calipers, it would be important to focus on creating a detailed and informative product description. This could include highlighting the key features and benefits of the product, as well as providing technical specifications and usage instructions. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Finally, pricing and advertising can also be important factors, but they may be less significant than the product description in this particular category.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Dial Calipers Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long5
last long
digital readout2
digital readout unit
good quality2
good quality
'decade counter1
'decade counter
1 " machine cylinder1
1 " machine cylinder
10 or 12 inch1
8 " or 12 "
4 " caliper price1
4 " caliper price
accuracy good1
accurate non-digital caliper1
accurate non-digital caliper

Based on the information provided, it is unclear what specific customer expectations are for Dial Calipers. However, in general, customers who are interested in purchasing Dial Calipers may have certain expectations such as accuracy, durability, ease of use, and affordability. To meet these expectations, sellers should prioritize product development by focusing on improving the accuracy and durability of their Dial Calipers. They should also consider making their products easy to use by incorporating user-friendly features and providing clear instructions. In terms of marketing promotion factors, sellers should highlight the accuracy and durability of their Dial Calipers in their marketing materials. They should also emphasize the affordability of their products to appeal to customers who are looking for high-quality Dial Calipers at a reasonable price. Additionally, sellers should consider offering promotions or discounts to attract customers and increase sales. They could also provide excellent customer service to build trust and loyalty with their customers. Overall, by prioritizing product development and marketing promotion factors, sellers can meet customer expectations and increase sales in the Dial Calipers category.

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Amazing!May 2022
Just now received it, and could not wait to tell everybody how fantastic this caliper is, especially for the money! Kicking myself for not finding one like this 10 or 20 years ago. As a very DIY man, have been enduring the years with a cheap plastic one, because I never thought I could afford a real one.
It's good enough for woodworking but probably not suited for machine shop type metal work or any high precision work.
As others have commented, this dial caliper works well and is as accurate as I can test, but the slide mechanism is not as smooth as other slide rules I own. It's not bad, just rough enough to notice.
My Opinion
High QualityJun. 2022
Nothing about this tool is cheap or compromised. This is as good as a major Japanese brand I used when I worked in QA for a major manufacturer. Certainly the main benefit is the ability to read fractional measurements that are essential in woodworking. I am surprised that this is the only brand that has this tool. Also, as a consequence, it is not inexpensive. There are number of digital calipers that you can get for half of the price, but none of them will show fractions. Another benefit of looking at the dial is the clarity of the nearest round dimension, like 95/128 is not very clear but on the dial you can see that it is really just a small fraction below 3/4". Keep in mind that 1/128" is really not material difference for woodworking as woodworking machines tolerance is much higher. You will do well if you can cut within 1/32" which is 4 times the 1/128".
Alex L
If you only measure in fractions, then this is absolutely accurate enough. Avoid if you speak in thousandths (only measures to the hundredth, but that's in the product details). Fraction read out is clear and easy to see, as it's on the outer ring of the dial. Decimals are a little harder to read being on the inside ring of the dial. Overall quality is good for the price. My only complaint is that the case is REALLY BAD. The other reviews are 100% true... it's tricky to open. But there IS a trick: pinch the bottom right and top left lids of the case and it opens like a charm. The "button" in the middle of the case does nothing but frustrate you.
James Bennett
Very nice and great quality. The inner decimal gauge is a little small to read but the outer fractional gauge is great. Well worth the purchase for my guitar shop.
Ben Reilly
I much prefer dial over digital calipers, no batteries, no drift. Now I can measure in both freedom units and international units with a digital caliper. Good value for the price.
Gud Just don't drop calipers, dial calipers and be damaged quite easily
Good toolJun. 2020
I am old school and not very trusting of digital mics this is nice for quick measurements and I’m not guessing if I zeroed it or calibrated it
First one I received had to be sent back as it wouldn't open past .187". It also had no certification or guide. Returned. The second one I received works perfect and included certification and short guide. Just the case has some damage. I realize it's "double shock proof" but I plan on keeping it in the case when not in use. Could we package them a little better for shipping?

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