Dusting Powders Market and Competitor Report

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Dusting PowdersTotal ASIN: 10
Woods Of Windsor Lavender Body Dusting Powder With Puff for Women, 3.5 OunceTop 1
Talc Free Powder and Body Oil, Lavender Bath Set, After Shower Set, Blissful Earth Scent With Lavender Vetiver and Clary Sage, Intertrigo, Natural Skin Care, Ora's Amazing HerbalTop 2
HULISEN Flour Duster for Baking, One-Handed Operation, 304 Stainless Steel Powdered Sugar Shaker Duster, Pick Up and Dust Flour Sifter, Gift PackageTop 3
Body Powder for Women by Elizabeth Taylor, Passion, 2.6 OzTop 4
Wind Song By Prince Matchabelli For Women. Cologne Spray Natural 2.6 Ounces
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it seems that the dusting powder product in question has a relatively high customer satisfaction rating of 4.34 out of 5, based on a total of 4556 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as price, packaging, scent, and effectiveness. Therefore, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about the product. If you're considering purchasing this dusting powder product, it may be a good idea to do some additional research to ensure that it meets your specific needs and preferences. Additionally, you may want to compare it to other similar products on the market to see how it stacks up in terms of price, quality, and customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Dusting Powders Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is england, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the dusting powder are women, with the top three users being mother, grandmother, and wife. This suggests that the product may be marketed towards women who are older or have families. Additionally, the fact that gift giving is the top usage of the product indicates that it may be seen as a luxury or indulgent item, rather than a necessity. In terms of location, England and London are the top places mentioned, which could suggest that the product is popular among a British audience. The fact that the bathroom is also a top location for use suggests that the product may be used as part of a self-care routine or as a way to pamper oneself. Based on this data, it may be beneficial to target marketing efforts towards women in the UK who are looking for indulgent, luxury items for themselves or as gifts for loved ones. Additionally, highlighting the product's use in self-care routines and as a way to pamper oneself may also be effective. Consider partnering with retailers or influencers who cater to this demographic to increase visibility and reach.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Dusting Powders Customer Sentiment
The top 5 negative reviews are smell, powder, container, scent, fragrance. The most mentioned elements about smell are good(3.91%), bad(0.98%).
The top 5 positive reviews are powder, scent, fragrance, smell, product. The most mentioned elements about powder are smell so good(6.46%), good on(2.40%).
smell so good6.46%
good on2.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of dusting powders is the smell, which is mentioned by over 12% of respondents. Other cons mentioned include the presence of powder, container issues, and concerns about scent and fragrance. On the other hand, the top pro aspect mentioned is the powder itself, which is appreciated by over 22% of respondents. Overall, it seems that dusting powders are a mixed bag for consumers. While many appreciate the effectiveness of the powder itself, there are concerns about the smell and other aspects of the product. To improve the appeal of dusting powders, manufacturers may want to focus on developing products with more pleasant scents or fragrances, as well as addressing any issues with the container or packaging. Additionally, it may be helpful to conduct further research to better understand what consumers are looking for in a dusting powder and how these products can be improved to meet those needs.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Dusting Powders Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come with the poof applicator1

Based on the data provided, it seems that customers are primarily motivated to buy dusting powders based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, scent, and effectiveness. Brand reputation is also a significant factor, indicating that customers may be loyal to certain brands or trust the quality of well-known brands. Price is mentioned less frequently, suggesting that customers are willing to pay a premium for a high-quality product. To optimize an Amazon listing for dusting powders, it would be important to focus on creating a detailed and informative product description. This could include information about the product's ingredients, scent, and effectiveness, as well as any unique features or benefits. It may also be helpful to highlight any positive reviews or testimonials from satisfied customers. Additionally, it would be important to build a strong brand reputation through consistent branding and marketing efforts. Finally, pricing should be competitive but not the primary focus, as customers seem to prioritize product quality and description over price.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Dusting Powders Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size8
large size
big size
good packaging5
package good
good packaging
large container
big container
container solid
dust powder
more powder
safer powder
know sooner3
less scent3
more scent
less scented
smell good3
scent good
talc free3
light medicate talc free
real talc
substitute for talc
big more product2
more product

Based on the customer feedback, it is clear that customers have certain expectations when it comes to dusting powders. The most frequently mentioned expectation is the size of the product, with 8 mentions. This suggests that customers are looking for a product that will last them a while and provide good value for their money. The second most mentioned expectation is good packaging, with 5 mentions. This indicates that customers want a product that is easy to use and store, and that will not spill or leak. Finally, aroma was mentioned 4 times, which suggests that customers are looking for a product that smells good and provides a pleasant experience when used. Based on these expectations, sellers should prioritize product development that focuses on creating a large-sized product with good packaging and a pleasant aroma. This could involve creating larger packaging options, improving the design of the packaging to make it more user-friendly, and adding fragrances that are appealing to customers. In terms of marketing promotion factors, sellers should focus on highlighting the size, packaging, and aroma of their products in their marketing materials. This could involve creating ads that showcase the size of the product, highlighting the ease of use and storage of the packaging, and emphasizing the pleasant fragrance of the product. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their products and see the benefits for themselves.

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Rhonda Gray
Love it
Mary L Schuck
Powder knowMar. 2022
Very nice ,soft , great for price , the scent faded as you use it, quality, must try yours may be better
Nice!😊Feb. 2021
This powder has a pleasant scent and kept me dry and comfortable!😊
I'm not big on body powder but cancer treatment has my body chemistry freaking out. This smell is really lovely, very comforting and warm with vanilla notes. I find myself routinely putting this on after a shower. It feels really nice on your skin and gives a burst of scent when you start to sweat. I will probably reorder more.
ScentOct. 2021
The scent has changed, it doesn’t smell quite the same. A little disappointed
I didnt care for the smell but this powder is amazing and even make my underarms look much nicer and softer.
Although the container managed to leak during shipping, as others have stated in previous reviews, the twist cap malfunctions making it impossible to open - so it’s basically unusable with the failed cap. The containers are also only partially filled - settling and leakage during shipment?
Alice Kyteler
Five StarsApr. 2017
This stuff smells absolutely amazing and goes MUCH further than baby powder.
Great powderOct. 2015
Great powder and works very well.
D. Gilles
NO TALCJul. 2018
I love this powder! It is absorbent and fresh smelling and contains NO TALC so I feel comfortable using it daily.

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