Electric Guitars Market and Competitor Report

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Electric GuitarsTotal ASIN: 14
30" Wood Classical Guitar with Case and Accessories for Kids/Girls/Boys/Beginners (Pink)Top 1
30" Left Handed Wood Guitar with Case and Accessories for Kids/Girls/Boys/Teens/Beginners (Blue)Top 2
30" Left Handed Wood Guitar with Case and Accessories for Kids/Girls/Boys/Teens/Beginners (30", Black)Top 3
Left Handed Wood Guitar with Case and Accessories for Boys/Girls/Teens/Beginner 38" (Sun)Top 4
LyxPro 39 inch Electric Guitar Kit Bundle with 20w Amplifier, All Accessories, Digital Clip On Tuner, Six Strings, Two Picks, Tremolo Bar, Shoulder Strap, Case Bag Starter kit Full Size - Blue
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it appears that the electric guitar product in question has a high level of customer satisfaction. With an average rating of 4.39 out of 5 and a total of 7202 reviews, it suggests that many customers have had positive experiences with this product. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some customers may have had negative experiences with the product, but chose not to leave a review. If you're considering purchasing this electric guitar, it's a good idea to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, it's important to consider your own needs and preferences when selecting an electric guitar. Overall, the high average rating and large number of reviews suggest that this electric guitar is a popular and well-regarded product among customers.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Electric Guitars Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents referring to their children, with "son" being the most frequently mentioned user. This suggests that the product may be popular among families with children who have an interest in music, particularly in playing the electric guitar. The top places where the product is used are also indicative of this, with "house" and "room" being the most frequently mentioned locations. This suggests that the product is primarily used for personal practice and enjoyment, rather than in a professional or public setting. The fact that "gift give" and "Christmas gift great" are among the top usage categories suggests that the product may be popular as a gift for children, particularly during the holiday season. This could be a key marketing opportunity for the product, as it may be able to capitalize on the popularity of gift-giving during the holiday season. Overall, the data suggests that the customer profile for this product is likely to be parents with children who have an interest in music, particularly in playing the electric guitar. The product may be most popular for personal use and practice, and may be particularly popular as a gift during the holiday season. Based on this information, marketing efforts could be targeted towards parents and families, particularly during the holiday season, with an emphasis on the product's suitability for children and its potential as a gift.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Electric Guitars Customer Sentiment
The top 5 negative reviews are amp, string, guitar, tuner, sound. The most mentioned elements about amp are fail to work(3.87%), small size(3.87%).
The top 5 positive reviews are guitar, amp, sound, quality, color. The most mentioned elements about guitar are look good(10.97%), beautifully make(1.74%).
fail to work3.87%
small size3.87%
a fair bit loud1.17%
look good10.97%
beautifully make1.74%
cute little1.22%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top cons of electric guitars are related to the amp, string, guitar, tuner, and sound. On the other hand, the top pro aspect mentioned most is the guitar itself. It is important to note that the data is limited to the top 5 cons and pros mentioned, and there may be other factors that contribute to the overall sentiment towards electric guitars. To improve product development and selection, it may be helpful to address the most common cons mentioned. For example, manufacturers could focus on improving the quality of the amp, strings, and tuner to enhance the overall sound quality. Additionally, offering a variety of colors and styles may appeal to a wider range of customers. Overall, the sentiment towards electric guitars appears to be generally positive, with the guitar itself being the most praised aspect. By addressing the common cons mentioned and continuing to innovate and improve upon the design and functionality of electric guitars, manufacturers can continue to meet the needs and preferences of guitar enthusiasts.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Electric Guitars Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
5 setting1
additional item1
best color1

Based on the data provided, it seems that customers are primarily motivated to buy electric guitars based on the product description. This makes sense, as electric guitars are a complex and nuanced product that require a lot of information to make an informed purchase decision. Additionally, price is also a significant factor, as customers are likely looking for a good value for their money. Finally, recommendations from friends can also play a role in the decision-making process. To optimize Amazon listings for electric guitars, it's important to focus on creating detailed and informative product descriptions that highlight the unique features and benefits of each guitar. This could include information about the materials used, the sound quality, and any special features or accessories that come with the guitar. Additionally, it's important to ensure that pricing is competitive and clearly displayed, and to encourage customers to leave reviews and recommendations to help build trust and credibility. Finally, leveraging social media and other marketing channels to promote the product and generate buzz can also be effective in driving sales and increasing visibility.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Electric Guitars Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
amp big
amp good
amp work
big amp
good string10
good string
good guitar string
quality string
string good
string good quality
good quality6
good quality
high quality
decent quality4
good quality
learn play4
learn play
learn to play
beginner guitar3
beginner guitar

Based on the information provided, it is unclear what specific customer expectations are for electric guitars. However, in general, customers who are interested in purchasing electric guitars may have certain expectations such as: 1. Sound quality: Customers expect electric guitars to produce high-quality sound that is clear, crisp, and free from distortion. 2. Durability: Customers want electric guitars that are built to last and can withstand regular use without breaking down or needing frequent repairs. 3. Aesthetics: Customers may have specific preferences for the look and feel of electric guitars, such as the color, shape, and finish. To meet these expectations, sellers of electric guitars should prioritize product development that focuses on improving sound quality, durability, and aesthetics. This could involve using high-quality materials, incorporating advanced technology, and offering a range of customization options to appeal to different customer preferences. In terms of marketing promotion factors, sellers should focus on highlighting the unique features and benefits of their electric guitars, such as their sound quality, durability, and aesthetics. They should also consider offering promotions and discounts to attract new customers and retain existing ones. Additionally, sellers should engage with customers through social media and other channels to build brand awareness and loyalty.

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

PurchasedEarly review
Great ValueJan. 2021
Great little guitar for the money
I'm re-learning guitar during COVID and needed a cheap solution that wasn't a piece of trash. This guitar puts out quality sound, the practice amp is loud enough to practice on without disturbing the neighbors (it definitely wouldn't work for a show or anything like that), and the bundle -- strap, case, tremolo bar, picks, tuner... what am I forgetting? There was so much in it! -- rounds out the package so that you have everything you need to unpack it and play. I'm very impressed with this bundle. It's exactly what I needed to hone my rusty skills. Would recommend!
We purchased this for our daughter for Christmas. No one in our home had any electric guitar experience/knowledge and only a little acoustic guitar knowledge. I am happy to say that everything she needed to get started was in this package. Coupled with some library books on self teaching, she is now able to play many songs and is very happy with her beautiful, red guitar. We did have a little difficulty with a cord that was not working properly, but the Donner Customer Service member was amazing, courteous, helpful, and our issue was completely and promptly resolved. We are/will consider future purchases from Donner!
Chris Vaughn
I love it!Jul. 2021
it's fun!
I bought this guitar bundle for my daughter as her first musical instrument and I am amazed by the quality and the assortment of accessories included. I spent quite a bit of time comparing this bundle against others like the LyxPro and Best Choices but I went with Donner because of it's glowing recommendations from famous guitarists on youtube and I am happy I did. I've been playing guitars since childhood and can easily recommend DST-100 as an excellent beginner guitar. The included 5W amp is about the size of a brick, lightweight, very friendly to use, and powered by battery. I found my daughter easily moving around the house with the guitar and the amp thanks to its great portability. Finally, I want to close my review by praising Donner's excellent customer service. The first shipment I received on my order was a disaster. Either Amazon sent me a battered return with all accessories missing and damaged guitar or somewhere along the shipping route the carrier did a number of damage on the goods, I don't know. Suffice it to say, that Donner and Amazon very quickly helped me get a replacement. During this time, the price of the guitar dropped some $25 for a promotion and Donner went the extra mile to refund me the difference. I am a very happy Donner customer and look forward to buying additional guitar lineups like the DST-400 and telecasters which have great reviews.
cathy lynn hurley
PurchasedEarly review
Everything you need to start up.
Great for beginners but when I tried to put on the capo the capo broke so I just bought a new one. The only thing I would change is a USB port on the amp. I was pleasantly surprised when I saw how small the amp was. If I were you I would get this.
Michael Wilcox
PurchasedEarly review
Better than expected.
Amazing value for the money
Julianne R.
i like it!Sept. 2022
i got this as a “used” guitar so chances of it being good in terms of it not being damaged were 50/50. this was the first time a package came delayed and late. there are slight scratches on the pick guard but that didn’t bother me too much. it stays in tune which is really nice. i was missing the picks and the guitar strap even though it was advertised that it had everything. thats okay though, cuz picks and strap can be easily bought. for someone with small hands/short fingers it is a bit of a struggle at first but eventually your hands will be accustomed to stretching and strength on fingers. overall id rate it a 4.5/5 because of the shipping, slight scratches and missing parts, but the guitar itself is good. the amp is decent for beginners, but probably not for someone who is a professional. the bag itself is stable and does the job.

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