Electric Kettles Competitor Research

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Electric KettlesTotal ASIN: 12
COSORI Electric Kettle 1.7L,Speed-Boil Water Boiler (BPA Free) Auto Shut-Off & Boil-Dry Protection,Glass Water Boiler with LED Indicator Inner Lid & Bottom,WhiteTop 1
Speed-Boil Water Electric Kettle, 1.7L 1500W, Coffee & Tea Kettle Borosilicate Glass, Wide Opening, Auto Shut-Off, Cool Touch Handle, LED Light. 360° Rotation, Boil Dry ProtectionTop 2
COSORI Mug Warmer & Coffee Cup Warmer for Desk Coffee Gift, Beverage Heater for Home and Office Use, Pressure Sensor Technology, Auto Shut Off, Digital Temp Control, 77-194℉, silverTop 3
Ovente Electric Kettle 1.7 Liter Hot Water Boiler LED Light, 1100 Watt BPA-Free Portable Tea Maker Fast Heating Element with Auto Shut-Off and Boil Dry Protection, Brew Coffee & Beverage, Red KP72RTop 4
Amazon Basics Electric Glass and Steel Hot Tea Water Kettle, 1.7-Liter
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it appears that the electric kettle in question has a high level of customer satisfaction. With an average rating of 4.63 out of 5 and a total of 39,202 reviews, it is clear that many customers have purchased and enjoyed this product. As a language model, I cannot provide specific advice on this particular product, but in general, it is always a good idea to read through customer reviews before making a purchase. This can give you a better idea of the product's strengths and weaknesses, as well as any potential issues that you may encounter. Additionally, it is important to consider your own needs and preferences when selecting a product, as what works well for one person may not be the best fit for another.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Electric Kettles Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is counter, the most common behavior is brew tea . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Electric Kettle is primarily used in the kitchen, with the counter being the most popular place to use it. Brewing tea is also a popular usage of the product, which suggests that tea drinkers are a key customer segment. Additionally, gift giving is another popular usage, indicating that the product may be popular as a gift item. In terms of the top users, it's interesting to note that the wife, mother, and husband are all mentioned frequently. This suggests that the product may appeal to a wide range of individuals, including those who are married or have children. It's possible that the product is seen as a useful tool for making tea or other hot beverages for the family. Based on this data, it may be beneficial for the company to focus on marketing the Electric Kettle as a versatile kitchen tool that can be used by a wide range of individuals. Highlighting the product's ability to brew tea and its popularity as a gift item could also be effective marketing strategies. Additionally, targeting tea drinkers specifically may be a good way to reach a niche customer segment.

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Electric Kettles Customer Sentiment
The top 5 negative reviews are kettle, lid, product, handle, pot. The most mentioned elements about kettle are do not work(0.44%), loud(0.34%).
The top 5 positive reviews are kettle, boil, blue light, product, design. The most mentioned elements about kettle are look good(1.50%), easy to use(1.03%).
do not work0.44%
get hot0.31%
look good1.50%
easy to use1.03%
good look0.75%
blue light5.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the kettle is the most mentioned aspect of electric kettles, both in terms of pros and cons. The lid, handle, pot, and design are also mentioned as cons, while the boil and blue light are mentioned as cons of the tip. Overall, it appears that the pros of electric kettles are their convenience and speed in boiling water, while the cons are related to the design and functionality of the product. To improve product development and selection, manufacturers could focus on addressing the common cons mentioned in the data, such as improving the lid and handle design, and ensuring that the product is durable and long-lasting. Additionally, manufacturers could consider adding more features to their products, such as temperature control or automatic shut-off, to make them more appealing to consumers. In conclusion, while electric kettles are generally convenient and fast, there is room for improvement in terms of design and functionality. By addressing these common cons and adding more features, manufacturers can create a more appealing product for consumers.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Electric Kettles Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
auto shut off7
stainless steel6

Based on the data provided, it seems that customers are primarily motivated to buy electric kettles based on the product description. This is likely because customers want to know exactly what they are getting before making a purchase, and the product description provides them with all the necessary information about the kettle's features and capabilities. Other factors that may influence a customer's decision to buy an electric kettle include recommendations from friends, as well as price. Customers may be more likely to purchase a kettle if it comes highly recommended by someone they trust, and if the price is reasonable and competitive. To optimize Amazon listings for electric kettles, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their kettles. They should also consider offering competitive pricing and encouraging customers to leave reviews and recommendations, as this can help to build trust and credibility with potential buyers. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Electric Kettles Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long137
last long
last forever
last longer
last awhile
last for long
longer lasting49
last longer
long lasting
longer lasting product
4 last34
heat control31
temperature control
temp control
more control over temperature
temperature control correct
adjust temperature23
temperature setting
adjustable temperature
choose temperature
control temperature
more temp setting
know sooner23
electric kettle22
glass kettle
basic kettle
electric kettle
electric kettle year
last more than year22
last more than year
last more than 3 year
last long than year
last long year
last more than one year
large size21
large size
big size
large size-

Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for customers when it comes to electric kettles. Customers want a product that will last long and provide longer-lasting performance. This suggests that sellers should prioritize product development that focuses on improving the durability and longevity of their electric kettles. One way to achieve this is by using high-quality materials that are resistant to wear and tear. Additionally, sellers can invest in research and development to create innovative features that improve the performance and lifespan of their products. In terms of marketing promotion factors, sellers should focus on highlighting the durability and longevity of their electric kettles in their advertising campaigns. They can also offer warranties or guarantees that provide customers with peace of mind and assurance that their product will last long. Another important factor to consider is customer reviews and feedback. Sellers should actively seek out customer feedback and use it to improve their products and marketing strategies. By listening to their customers and addressing their concerns, sellers can build trust and loyalty with their customer base. Overall, the key takeaway for sellers in the electric kettle category is to prioritize product development that focuses on durability and longevity, and to use marketing strategies that highlight these features to customers. By doing so, they can meet customer expectations and build a strong reputation in the market.

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Deepak Gupta
NiceMay 2022
It does its job and I will take it with me to Valhalla.
FABULOUS!!!Jul. 2018
Absolutely love this tea pot. Heats the water so fast you can’t believe it. The blue lights look cool too. It’s so easy to use, my 88 y/o mother uses it. Definitely buy it!
Janina P.
Perfect !!May 2020
I love it !!
Poor qualityFeb. 2021
After using it for some time, the controls stop to work and require to press a few times to work
Bill Powell
It is a very good product and I would recommend it to anyone that wants something like this.
Works wellOct. 2020
This works well and it looks good. Was using the Costco kettle before and it broke. Would recommend this one.
I'm a sucker for blue LED lights. The glass pot base glows blue when heating the water and when it gets up to temperature (boiling) it turns off. Nice clean appliance for the kitchen.
I bought this for a family member who was visiting our house on vacation and loves her kettle at home. It hasn't left our counter since she left, and I can't believe how useful this is! Hot water much faster than the stove or microwave, the blue light makes it easy to know when it's on, and doesn't take up a lot of space. We use it for everything from tea to oatmeal, and it's been the kitchen product we didn't know we needed!
ConvienentJul. 2022
This is better then a microwave.
niceMar. 2021
I like it but when it's get to boiling , it's kind a boiling for too long.. water bubbles and bubbles..

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