Electric Lanterns Customer Insights

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Electric LanternsTotal ASIN: 10
LE LED Camping Lantern Rechargeable, 1000LM, 4 Light Modes, 4400mAh Power Bank, IP44 Waterproof, Perfect Lantern Flashlight for Hurricane Emergency, Hiking, Home and More, USB Cable IncludedTop 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Electric Lanterns Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is night, the most common location is tent, the most common behavior is camp . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Electric Lanterns Customer Sentiment
The top 5 negative reviews are fan, light, battery, lantern, battery life. The most mentioned elements about fan are flimsy(5.41%), is not super powerful(2.11%).
The top 5 positive reviews are light, lantern, fan, brightness, battery. The most mentioned elements about light are bright(9.90%), good(5.39%).
is not super powerful2.11%
do not work1.39%
do not push out much air1.31%
battery life3.04%
good and bright1.05%
bright enough0.92%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Electric Lanterns Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bright color4
battery life3

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Electric Lanterns Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
brighter light29
brighter light
light brighter
battery rechargeable27
usb rechargeable
rechargeable battery
rechargeable or use
fan strong23
fan strong
fan output strong
fan strong in wind
fan strong on high
strong fan
big size
last long18
last long
last longer
last forever
big brighter13
adjust brightness12
adjust brightness
brightness setting
adjust dimming easy
adjustable brightness
brightness improve on
battery last longer12
battery last longer
battery last
battery last long
battery life longer
battery light longer
dim far
more obvious dim

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

Compactability ease in storage
Very brightSept. 2020
These lights are SUPER bright and lightweight. Perfect to have in case the power goes out.
EffectiveMay 2021
Used these during a hurricane. Small, bright, and easy to use.
I gave each onr to my family for the March/Spring Michigan power outages.
the overall colors and brightness work well. that combined with its compactness and solar charge capability would make it a great item. however, the piece where you fill it with air tore after just a few uses which makes it useless if it doesn't stay inflated
Olivia Smith
High qualityJul. 2020
I’m so excited about these! I ordered them because my dad had one he bought from Harbor Freight that I thought was awesome and I saw these on the amazon daily deals. The price point is great with or without the deal. They are high quality and the brightness is perfect. I have three of them tucked away for hurricane season and one out and ready to go if we need it.
Great lamp!Feb. 2021
I received this as a gift and loved it so much, I started gifting it to my loved one. Small and powerful! Great for camping, hiking, boating or any where you need light.
Did not receive any batteries at all! Product is/was advertised as “batteries included “ which is why I purchased but that was bs! How am I supposed to review this product when I don’t even have the batteries that were supposed to be included? I’m pissed off
Small, put out good light for an emergency situation, easy to use. Stash almost anywhere. Will be ordering more.

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