In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
Electric ViolasTotal ASIN: 9
2023/01/17
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Average Ratings
3.6
Total Reviews
30
Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.
Based on the data provided, it seems that the Electric Violas in question have an average rating of 3.6 out of 5 stars, with a total of 30 reviews on Amazon. This suggests that while some customers are satisfied with their purchase, there may be room for improvement in terms of overall customer satisfaction.
It's important to note that customer satisfaction can be influenced by a variety of factors, such as product quality, price, customer service, and shipping times. Therefore, it may be helpful to read through some of the reviews to get a better understanding of what customers are saying about the product.
If you're considering purchasing an Electric Viola in this category, it may be wise to do some additional research to ensure that the product meets your needs and expectations. You may also want to consider reaching out to the seller or manufacturer with any questions or concerns you may have before making a purchase.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Electric Violas Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is cavern club,
the most common behavior is add bass line on a . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars
Based on the data provided, it seems that the customers who are interested in the Electric Violas product are likely to be musicians who are looking to add a bass line to their music or dial in the Beatles sound. The top three users mentioned are the husband, family, and son, which suggests that this product may appeal to a wide range of age groups and musical backgrounds.
The top three places to use the product are the Cavern Club, church, and GC, which indicates that the product may be suitable for both professional and amateur musicians, as well as those who play in religious settings. The fact that the Cavern Club is mentioned suggests that the product may be particularly popular among fans of the Beatles and other classic rock bands.
Based on this data, it may be helpful for the company to target their marketing efforts towards musicians who are interested in adding a bass line to their music or achieving a Beatles sound. They may also want to consider targeting their marketing towards fans of classic rock music, as well as those who play in religious settings.
In terms of customer profile, the data suggests that the product may appeal to a wide range of age groups and musical backgrounds. However, it may be particularly popular among middle-aged and older musicians who grew up listening to classic rock music. Additionally, the fact that the product is suitable for use in religious settings suggests that it may appeal to musicians who play in church bands or other religious music groups.
Ship products your customers love through sentiment analysis
By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.
Electric Violas Customer Sentiment
The top 5 negative reviews are bass, viola shape, cover plate, instrument, look. The most mentioned elements about bass are neck heavy(33.33%).
The top 5 positive reviews are sound, finish, bass, epiphone, sunburst gradient. The most mentioned elements about sound are good(12.50%), blow away(6.25%).
Cons
bass
33.33%
neck heavy
33.33%
viola shape
33.33%
cover plate
33.33%
instrument
33.33%
look
33.33%
Pros
sound
37.50%
good
12.50%
blow away
6.25%
classic
6.25%
clear
6.25%
crisp
6.25%
finish
25.00%
bass
18.75%
epiphone
12.50%
sunburst gradient
6.25%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.
Based on the data provided, it seems that the Electric Violas category has some mixed reviews. The top con aspect mentioned most is bass, which is also mentioned in the top 5 cons of both the vacuum and the tip. This suggests that bass is an important aspect for customers when it comes to electric violas.
On the other hand, the top pro aspect mentioned most is sound, which is a positive sign for the category. However, sound is also mentioned as a con in the top 5 cons of the tip, which suggests that there may be some inconsistency in the quality of sound across different products in this category.
Other cons mentioned include viola shape, cover plate, instrument, finish, epiphone, and sunburst gradient. These cons suggest that customers may have issues with the design, build quality, and finish of some electric violas.
To improve product development and selection in this category, manufacturers could focus on improving the bass quality and consistency of sound across different products. They could also work on improving the design and build quality of electric violas to address the cons mentioned by customers. Additionally, manufacturers could consider offering a wider range of finishes and designs to cater to different customer preferences.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
Electric Violas Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
Topic
Mentions
No data
Based on the data provided, it seems that customers are primarily motivated to buy electric violas based on brand reputation. This suggests that customers are looking for a reliable and trustworthy brand when it comes to purchasing an electric viola.
As for the top feature that customers are looking for in a product description, it is undefined. However, it is important to note that a clear and detailed product description is crucial for customers to make an informed decision about their purchase. This could include information about the materials used, the sound quality, and any additional features or accessories that come with the electric viola.
To optimize an Amazon listing for electric violas, it would be important to focus on building a strong brand reputation through customer reviews and ratings. Additionally, providing a clear and detailed product description with high-quality images and videos can help customers make an informed decision about their purchase. It may also be helpful to include information about the sound quality and any additional features or accessories that come with the electric viola to differentiate it from other products in the category.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
Electric Violas Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
Topic
Mentions
Review Snippets
help
1
help
look beautiful fun to play
1
look beautiful fun to play
setup do by good tech
1
setup do by good tech
standard
1
standard
standard or clearly list
1
standard or clearly list
top heavy
1
top heavy
Based on the customer expectations mentioned, it seems that customers are looking for an electric viola that is both aesthetically pleasing and fun to play, while also being easy to set up with good technology.
To meet these expectations, sellers should prioritize product development that focuses on creating electric violas that are visually appealing and have a high-quality sound. This could include using high-quality materials and finishes, as well as incorporating advanced technology to enhance the playing experience.
In terms of marketing promotion factors, sellers should focus on highlighting the unique features of their electric violas, such as their sound quality, ease of use, and overall design. They could also consider offering demos or trial periods to allow customers to try out the product before making a purchase.
Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers can increase the appeal of their electric violas and attract more customers to their brand.
In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.
I ordered 2 at the same time. 1 was delivered with a broken string, the other still has yet to ship. It lists items in stock but don’t know why the second hasn’t shipped. The instrument feels decent, but be prepared to get new strings.
Brought as a gift. Beautiful instrument, however it does not come with a bow or a case. For the price point, that should have been standard or clearly listed as additional items for purchase.
i have played guitar for several years now and a huge beatle fan. this thing delivers , i wanted a cheaper bass that didnt suck . finish is very good plays great good electronics iv has it for 4 months tuned it once sinse iv has it '''''''
I compared this to the matching Hoffner (based on price) and the Epiphone sounds better, stays in tune and is of a much higher quality. For this price range there is no comparison. If you wish to spend $2,000 or more the Hoffner is the best Violin type bass there is.
There are so many ways in which Epiphone Viola is better than its main competitor, Hofner Icon/Ignition Violin (it is my understanding that Icon and Ignition are the same model). I bought my Epi Viola in 2011 after A/B-ing the two instruments at my local GC store, and here are my thoughts. Please note that this only applies to the basses in the same price category, I have not A/B'd Epiphone Viola with a German made Hofner that costs 10 times more.
THE BODY: while the Hofner is a hollow body, the Epi is semi-hollow, it has a solid center block. This means it retains the hollow body signature attack, but offers more sustain than the Hofner does (of course not as much as a fully solid body, but that's expected). This is probably subjective, but I also find the tiger stripe maple top and back and the sunburst finish on the Epi a lot more aesthetically pleasing than those on the Hofner, at least on the specimen that I tried. Also, I noticed that photos tend to emphasize the red dye used in the Epi's sunburst finish. In real life, the sunburst gradient looks more brown, a lot warmer, smoother and nicer.
THE NECK: The Epi wins hands down in quality of craftsmanship. You notice this mostly in how the neck feels in your hands, although just looking at the body and the frets makes the same impression. The Epi is made in China, and the Hofner is made in Indonesia - in my overall experience with the inexpensive Asian imports, Chinese instruments are a bit better in quality than Indonesian ones. Well, regardless of the country of origin, the Hofner I tried was very obviously inferior to the Epi. I must mention that my Epi Viola came with certain fret buzz and some other source of buzz that the GC tech said was caused by some loose screw somewhere in the system, but the said tech has been able to fix all that easily, and for the last 3 years I've been a happy player without any more adjustments made to the bass. No complains about playability either! This bass is lightweight and therefore neck-heavy, but that'll be the case with any violin shaped bass.
THE HARDWARE: I guess the reason Hofner installs the outdated tuners on their basses is to maintain "historic accuracy" to the instrument that Paul McCartney picked up in Hamburg in mid 20th century when he couldn't afford a Fender... or maybe Hofner is just clever to save on production costs. Either way, the tuners on the Epi are modern and functional, and work just as good as the ones on MIA instruments. They stay in tune very well - and that's not the case even with Paul's German made Hofner (as has been quoted in the Beatles Gear book), let alone the Indonesian replica. I would say both the Epi and the Hofner are equivalent in terms of the tailpieces they use. The bridges on these two instruments look almost identical to me. The Hofner has a pickguard which the Epi doesn't, but I don't see a need for one. I play both with a pick and with my fingers, and no scratches so far. I never reach the wood with a pick, no matter how aggressively I play.
THE ELECTRONICS & TONE: Both instruments use 2 humbucker pickups. With the Hofner, you are limited to adjusting the volume of each pickup and altering the tone with 3 sliders that offer some predetermined settings that I never quite figured out. With the Epi, you can adjust the individual volume of each pickup in the same manner, but also you get a master tone pot that allows for a greater variation in tone. Now, to be fair I have to say I've been able to quickly find the one switch combination on the Hofner that sounds like the early Beatles bass tone. The other combinations seemed pretty much useless. With the Epi Viola, I can dial in the Beatles sound to the same degree of fidelity as on the Hofner, and then some. The Epiphone web site describes Viola as "more of a one trick pony", but I disagree. Obviosly, as a semi-hollow bass it has limitations, but it's definitely more versatile than Hofner Violin. The solid center block gives the Epi additional tonal advantages compared to the fully hollow body Hofner (although I guess this depends on the type of tone you're after). Overall, to my ears, the Epi produces a bass tone that is stronger, more defined, more saturated, and has more sustain than that of the Hofner. At least in part I attribute that to better pickups on the Epi, although with their featureless chrome covers they don't look as attractive as the ones on the Hofner. Still, both instruments are in the 'cheap' league: they are more sensitive to the amp quality than American made Fenders - in other words, they sound remarkably better through an expensive Ampeg SVT or Bassman, and not so great through a beginner amp, while a MIA Fender, to my ears, will hold its own even with a cheaper amp (although it will of course sound better through a good amp). For an even better vintage tone on your Epi, don't forget to change the strings to flatwounds. Don't know why they don't come standard on these vintage character instruments.
PRICE & VALUE: All Hofners are overpriced, period. Many years ago Paul bought his as a cheaper alternative because he couldn't afford a Fender at the time. Nowadays a German made Hofner with the same specs as 50 years ago costs 2-3 times as much as a modern American made Fender, and only because Paul made it so iconic. The Beatles Gear book describes these basses as fragile and not holding up well. I've never owned one, but having played a few used ones in stores I get exactly that impression. So they are VERY poor value if you want a working instrument rather than a collector item. But I digress from making my case in favor of Epiphone Viola among cheap instruments in this review. At the time of my purchase in 2011, the Epi Viola cost $330, and Hofner Icon/Ignition Violin was $370. That's $40 more for an instrument that is inferior in quality, and really only pretends to be related to THAT famous bass. As of this writing, the price for Epiphone Viola dropped to $300, while Hofner jacked up the Violin price to $460. Seriously? Assuming there have been no major changes in production of these basses, I don't see any reason to fork this much money when you can have a better bass for 1.5 times less - that is, of course, unless you are determined to hold an imitation with the word 'Hofner' on it.
[Update: Hofner Violin comes with a hard shell case, Epiphone Viola doesn't. Even so, when a
adds $89 bringing the total price to $388, that's still cheaper than the Hofner.]
TO SUMMARIZE, for the money Epiphone Viola is an exceptional 5-star value. It's a great violin shaped bass to sound and look like Paul McCartney, even though the branding and the electronics panel are different. It's a great beginner instrument to start exploring the world of rock-n-roll music beyond The Beatles, to a certain limit due to its semi-hollow body nature, of course. It's a short scale bass that is more comfortable to play than long scale Fenders. As a cheap import it may have quality control issues, but hopefully this can be addressed with a setup done by a good tech, and in this price range quality issues are always a possibility anyway. This bass will definitely not give you a P-Bass or J-Bass tone, and will not rival MIA instruments, but in the league of affordable violin shaped basses this is a clear winner!
I bought this for two reasons. 1. I am a beginning bass player and didn't want to invest a bunch initially. 2. I like the look of the bass style made famous by the Fab Four during the 1960s. It has a great looking finish and hardware. It truly has more of that upright bass sound that characterizes this style of instrument. I'd certainly buy it again. It does have a tendency to be headstock heavy. If you take your hands off it while it is on a strap it tend to end up hanging with tuning keys down. No big problem, though.
I've had my bass for two weeks now, and I couldn't be happier! It produces rich tone with great resonance and fantastic sustain. I have to say that switching to flat-wound strings did a lot to improve to the tones I'm getting from it. One word of warning, though: once you start playing, you won't want to put it down!
I have had my Epi Viola bass for over two years. I love this bass. The sound is classic: plodding and full. I have medium flat-wound D'Addario strings on it to give it extra presence. I play it thumb-style (to mimic an upright sound) or muted with a pick (because it sounds so cool). The short-scale neck give this thing more bass presence. You can roll in more treble for more sound variation.
Update: I continue to play my Viola weekly for two services at church. I've since bought an Epi SG 3 and have had a fretless Yamaha. The Epi continues to be my favorite. It is so easy (on the hands) to play. It is light enough that its weight is not an issue. The electronics, hardware and construction have upheld so well. Great purchase (I've changed my 4-stars to 5-stars).
For years, if you wanted to play the electric bass that Paul played in The Beatles, you had to fork over around $2,000.00 for a Hofner bass. Yes, they are made a lot better today than when Paul bought his first one for about $175.00 in 1961. But most folks can't afford that. A cost effective alternative in the same style has always been the Epiphone Viola bass.
For about a quarter of the cost of a new Hofner 500-1, you can have the look and sound close to that of the original, with some differences and caveats. The Hofner is a hollow body bass, which means that there is an open space inside the body of the guitar. This is one of the main contributors to it's original sound, which is more subdued, and mellow than more modern solid body basses, which have no chamber.
The Viola is also of the hollow body design. Though the electronics on the Viola are radically different from a Hofner, with the two humbucking pickups, a set of tape wrapped Hofner style strings, and amp modeling, you are right there back in Liverpool's Cavern Club.
I bought my Viola several years ago and am delighted with it's vintage styling and classic British Invasion sound. For those who are interested in it's stats:
* Top: Laminated flame maple
* Neck: Maple, set
* Chrome hardware
* 30.5" short scale
* 2 pickups: NYR & NYT mini humbuckers
* Nut width: 1.65"
* Fingerboard: Rosewood
* Inlay: Dots
* Finish: Vintage sunburst
My Viola bass was manufactured in Korea and is flawless in construction, fit and finish. In 2003, Epiphone, opened a factory in China to keep up with world demand.
Recently, Hofner has released two new lines of their Hofner Beatle bass. The Hofner Icon bass is a close approximation of the original, even though many have compared it more to the Viola bass. It sells for around $400.00.
The Hofner Contemporary bass is a close ( though not exact) replica of their main line of Beatle bass. It is a beautiful bass guitar and sells for around $800.00.
That still may be a little high for those who want the look and sound but can't afford a Hofner. I can highly recommend the Epiphone Viola Bass as a good sounding and easy playing alternative to the original!
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