In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
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Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Ship products your customers love through sentiment analysis
Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.
Cons | |
|---|---|
| chair | 14.38% |
| do not work | 1.96% |
| a little hard get hang of open n close it | 0.65% |
| awkward to fold | 0.65% |
| big to use in | 0.65% |
| cant get thru any door | 0.65% |
| battery | 6.54% |
| instruction | 5.23% |
| foot rest | 4.58% |
| strap | 4.58% |
Pros | |
|---|---|
| chair | 25.86% |
| light | 3.74% |
| comfortable | 3.43% |
| easy to use | 2.49% |
| easy to fold and unfold | 2.18% |
| good quality | 1.56% |
| product | 7.17% |
| seat | 5.92% |
| wheelchair | 5.92% |
| battery | 4.36% |
Make the smartest sales decisions through Buyers Motivation
Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.
| Topic | Mentions |
|---|---|
| others | 4 |
| lightweight | 3 |
| easy to use | 1 |
| fold | 1 |
| portability | 1 |
Understand customers need for prioritizing what to build next
Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| correct manual with wording | 2 | instruction manual good write manual clearer |
| faster | 2 | faster tad faster |
| last long | 2 | last long |
| - I wish there was an optional cup holder. | 1 | optional cup holder |
| 14 " seat | 1 | 14 " seat |
| 2 pack | 1 | single pack |
| 25 % fast | 1 | 25 % fast |
| 4 last | 1 | last |
| Amazing product, only wish I purchased it sooner. | 1 | I wish I would've gotten this product sooner. |
| Critical parts are made of plastic it should be made out of metal | 1 | For such a critical part, it should have been made of metal and not cheap plastic. |
Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.
