Engine Parts Customer Insights

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Engine PartsTotal ASIN: 11
ARP Chevy LS 3/8in Flange Hex Header Bolt KitTop 1
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Engine Parts category on Amazon has a high level of customer satisfaction. With an average rating of 4.9 out of 5 and a total of 951 reviews, it's clear that many customers have had positive experiences with this product. As for advice, it's important to continue to maintain the quality of the product and ensure that customers are satisfied with their purchases. Responding to customer feedback and addressing any concerns they may have can also help to maintain a high level of satisfaction and potentially attract even more positive reviews. Additionally, promoting the product through various marketing channels can help to increase visibility and attract new customers.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Engine Parts Customer Profile
The consumer group most commonly mentioned is bessy, the most commonly moment of use is daily, the most common location is car, the most common behavior is perform an oil change on my car . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of this product are Bessy, DR, and Family. However, we don't have any additional information about these users, so it's difficult to draw any conclusions about their profiles. The top three places where this product is used are in cars, trucks, and motor vehicles. This suggests that the product is versatile and can be used in a variety of vehicles. Additionally, the top two uses of the product are performing an oil change on a car and alternating the changing of a cam. This indicates that the product is likely used for maintenance and repair purposes. Given that the product is categorized as engine parts, it's likely that the target customer profile is individuals who are interested in maintaining and repairing their vehicles. These customers may be DIY enthusiasts who enjoy working on their cars or professional mechanics who need reliable parts for their business. Based on this information, some suggestions for the customer profile could include targeting individuals who are interested in car maintenance and repair, as well as those who are looking for reliable engine parts. Additionally, marketing efforts could focus on the versatility of the product and its ability to be used in a variety of vehicles.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Engine Parts Customer Sentiment
The top 5 negative reviews are adhesive, thread, crush sleeve, glue, location of the main number. The most mentioned elements about adhesive are not enough(5.26%), bad(2.63%).
The top 5 positive reviews are oil change, bolt, fit, product, build. The most mentioned elements about oil change are easy(10.10%), fast(1.01%).
not enough5.26%
not rat for the type of rotational , environmental , and vibration that exist2.63%
crush sleeve2.63%
location of the main number2.63%
oil change10.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the adhesive is the most significant con aspect mentioned in the Engine Parts category, followed by thread, crush sleeve, glue, and location of the main number. On the other hand, the top pro aspect mentioned is oil change, accounting for 10.10% of the responses. The cons mentioned in the data suggest that there are issues with the adhesive and glue used in Engine Parts, which may be causing problems with the product's durability and longevity. Additionally, the thread and crush sleeve issues may be causing problems with the product's fit and performance. The location of the main number may also be causing confusion for customers. On the positive side, the oil change is the most significant pro aspect mentioned, indicating that customers appreciate the ease of maintenance and upkeep of Engine Parts. To improve product development and selection, manufacturers should focus on improving the adhesive and glue used in Engine Parts to ensure better durability and longevity. They should also address the issues with thread and crush sleeve to improve the product's fit and performance. Additionally, manufacturers should consider making the main number more visible and accessible to customers to avoid confusion. Overall, the sentiment analysis suggests that there is room for improvement in the Engine Parts category, but there are also positive aspects that manufacturers can build upon to create better products.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Engine Parts Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
added insurance1
image of a threaded plug that1
self promotion1

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Engine Parts Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more thin shim2
more shim size
thin shim
0.001 shim1
0.001 shim
1 " more in length1
1 2 inch longer
A strong adhesive would be better.1
good adhesive
adhesive last longer1
long adhesive last
adhesive strong1
good adhesive
back out1
back out
basic instruction1

Based on the customer feedback, it seems that the customers in the Engine Parts category are looking for thinner shims, with two mentions of this feature. Additionally, one customer mentioned a preference for shims with a thickness of 0.001. Another customer mentioned a desire for shims that are longer by 1 unit. To analyze these expectations, it's clear that customers are looking for shims that are more precise and tailored to their specific needs. This suggests that sellers in this category should prioritize product development that focuses on creating shims that are thinner and more precise in their measurements. Additionally, sellers should consider developing shims that are longer by 1 unit to meet the needs of customers who require this feature. In terms of marketing promotion factors, sellers should highlight the precision and accuracy of their shims in their marketing materials. They should also emphasize the benefits of using shims that are tailored to specific needs, such as improved performance and efficiency. Additionally, sellers should consider offering customization options for their shims to meet the unique needs of their customers. Overall, by prioritizing product development that focuses on creating shims that are thinner, more precise, and longer, and by emphasizing the benefits of using tailored shims in their marketing materials, sellers in the Engine Parts category can meet the expectations of their customers and stand out in a competitive market.

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Looks goodSept. 2019
Looks good Haven’t used
Thumbs upMay 2019
Perfect for the job
These shims are for between the carrier and the bearing, not between the bearing and the housing. This should be specified as the most common way to set-up an axle is between the bearing and the housing (especially for the Dana 44). The stock set-up for my 2004 Jeep Wrangler was between the bearing and the housing. There we no spacers included (0.100" or thicker) and the shims were randomly between 0.020" and 0.003" - definitely not enough for a set-up from scratch, even IF I was planning on doing the set-up between the bearings and the carrier. Plus the manufacturer (Yukon) does not list specifications for this kit anywhere, so you cannot tell what the OD, ID, and thickness ranges are before you purchase to double-check. None of the Yukon shim or spacer kits give these measurements. While the material used is of good quality, the size of these shims make them useless for me. Even if I had not already pressed on my new Timken bearings I would not be able to do a proper backlash/preload set-up with this kit.
Craig C.
This style kit makes building, fitting, measuring, and installing shim packs much easier. And there were plenty of different sizes.
Five StarsFeb. 2017
good quality & different sizes shim for my rear end (differential)
Chad Hegerty
Five StarsJan. 2017
Purchased these to assist in installing a locker with a new ring/pinion set. Worked fine
I have a 2005 TJ unlimited with the Dana 44 rear end which is the shims that go on the outside of the carrier bearings. I double checked on Yukons own website to make sure that these (SK 30214) were compatible for my vehicle, yet when they arrived they are the style that go on the inside of the bearing against the carrier and not the housing. This caused me a great deal of trouble for several reasons. 1 I had to dig pretty deep in the forums before finding out you could use the older behind bearing style shims safely, 2 I needed to purchase additional bearings to grind down for use as setup bearings, and 3 there were not enough shins to account for the Total thickness of the stock shims so i ended up having to remove material from the thick stock outer Shims and combine them with these inner shims just to get where I needed to be. For anyone else in my shoes I would like to comment that I'm not sure if the shims listed for the Dana 44 HD are compatible with the non HD axle in the TJs or not but they certainly "look" like the ones I needed, so perhaps Yukon needs to update their parts catalog.
David K.
These were the shims needed to install an Eaton Elocker in my Dana 35 front axle.
Five StarsFeb. 2015
Part as described, no issues.
Found one cap missing 6-8 needle bearings. What does someone do with a bearing missing bearings?

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