Essential Oil Blends Customer Insights

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Essential Oil BlendsTotal ASIN: 10
Clarify Headache Essential Oil Blend - Aromatherapy Blend Essential Oils for Diffusers for Home and Travel for Tension Headaches and Fogginess with Refreshing Peppermint Rosemary and Lavender OilsTop 1
Gya Labs Petitgrain Essential Oil (10ml) - Woodsy & Floral ScentTop 2
Classics Essential Oil Roll On Gift Set - Peppermint, Lavender, Tea Tree, Sweet Orange -Gift Set for Women & Men, Relaxing Gifts Essential Oil Set, Fun Stocking Stuffer, Pre-Diluted, Therapeutic GradeTop 3
Sleep Essential Oil Blend for Diffuser - Dream Essential Oils for Diffusers Aromatherapy and Wellness with Ylang-Ylang Clary Sage Roman Chamomile and Lavender Essential Oils for Sleep Time SupportTop 4
Plant Therapy Clove Bud Essential Oil 100% Pure, Undiluted, Natural Aromatherapy, Therapeutic Grade 10 mL (1/3 oz)
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Essential Oil Blends Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is night, the most common location is house, the most common behavior is sleep . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Essential Oil Blends Customer Sentiment
The top 5 negative reviews are smell, bottle, product, oil, roller ball. The most mentioned elements about smell are good(14.88%), solid(8.54%).
The top 5 positive reviews are scent, smell, oil, product, fragrance. The most mentioned elements about scent are good(5.95%), soft relaxing(5.86%).
roller ball0.77%
soft relaxing5.86%
smell amaze1.20%
not overpower1.12%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Essential Oil Blends Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Essential Oil Blends Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle62
big bottle
bottle big
large bottle
bottle large
last long55
last long
last awhile
last long long
lasting awhile
aroma last long32
scent last long
scent last longer
smell last long
aroma last long
large bottle scent last long
good dropper
eye dropper
dropper or
dropper top
longer lasting25
last longer
long lasting
longer last
large size20
large size
big size
size large
leg strong16
powerful scent15
scent strong
scent more powerful
strong in scent
strong scent
true scent

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

This is not clove oil! Omg! I bought this for my toothache! This stuff has absolutely no numbing whatsoever! Real clove oil will say eugenol ! I don't even know what this stuff is and it smells rancid ! If you are buying for toothache pain? get (RED CROSS TOOTHACHE medication) OMG! Its a saver! Dont bother with this stuff its a waste of money! I am returning this! I won't be purchasing it again! So disappointed! The price was $13 for just plain old oil. The only reason I gave it a star at all, because you can't leave a review. I give it a mines -5 stars
Wade Allen
Good productJul. 2019
works good.
I was told this will kill the root/nerve. It hasn’t. But it does do a great job numbing
Temp fixJan. 2021
This is a temporary fix. It will not numb for a long period
So soAug. 2022
Didn't help much
toothachesNov. 2020
i normally dont care to leave reviews. but, if youre going through a bad toothache. THIS IS FOR YOU!
david moore
used to replace the intense pain from headaches
Nichole H.
Smells so good and the most reasonably priced one I could find online for the quality of the essential oil.
The taste
Has a wonderful spearmint smell long lasting

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