Essential Oil Sets Reviews Analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Essential Oil SetsTotal ASIN: 10
2023/01/19
Afternoon Tea - Gift Set of 6 Premium Fragrance Oils - Green Tea, Black Fig & Honey, Cucumber, Lemon Sugar, Vanilla and Coconut Cream - 10MLTop 1
Essential Oils Set - Top 6 Organic Blends for Diffusers, Home Care, Candle Making, Fragrance, Aromatherapy, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Lemongrass, Orange (10mL)Top 2
Ocean Breeze Premium Grade Fragrance Oil - Scented Oils - 30mlTop 3
P&J Trading Fragrance Oil | Polynesian Set of 6 - Premium Grade Fragrance Oils - Pineapple,Bamboo,Coconut,Aloe,Plumeria,GardeniaTop 4
Essential Oils by PURE AROMA 100% Pure Oils kit- Top 6 Aromatherapy Oils Gift Set-6 Pack, 10ML(Eucalyptus, Lavender, Lemon Grass, Orange, Peppermint, Tea Tree)
Average Ratings
4.4
Total Reviews
28,078

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Essential Oil Sets Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is room, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Essential Oil Sets Customer Sentiment
The top 5 negative reviews are smell, scent, bottle, oil, product. The most mentioned elements about smell are good(19.81%), solid(2.12%).
The top 5 positive reviews are scent, smell, oil, fragrance, quality. The most mentioned elements about scent are good(11.56%), long-lasting(4.10%).
Cons
smell30.02%
good19.81%
solid2.12%
lackluster0.92%
strange0.89%
too much0.04%
scent14.03%
bottle13.10%
oil6.47%
product2.93%
Pros
scent28.64%
good11.56%
long-lasting4.10%
smell amaze3.05%
soft relaxing1.77%
incredible1.00%
smell16.33%
oil9.43%
fragrance7.82%
quality2.72%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Essential Oil Sets Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others89
smell13
organic5
price4
fragrance3

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Essential Oil Sets Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle76
bottle big
big bottle
bottle large
large bottle
big bulk bottle
powerful scent38
scent strong
strong scent
scent more potent
scent s strong
smell potent
last long34
last long
last longer
last awhile
lasted long
large size33
big size
large size
large
aroma last long29
scent last long
scent last longer
fragrance last long
smell last long
long lasting scent
longer lasting28
last longer
lastest longer
aroma23
scent
fragrance
good scent
smell
helpful good aroma
big21
big
large
smell good18
smell good
smell strong
smell more
scent good
scent smell good
strong16
strong

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

StndngPrd142
Purchased
The scent was amazing for about 24 hours and then you could no longer smell it.
John
Purchased
PriceMay 2021
Great product
I used the oil in different types of defusers and can report that in all of them, including a brand new one I purchased simply to insure there were no other trace scents, this scent is not Blueberry Pancakes. It smells more like burnt caramel and I am terribly disappointed.
YELLOWJul. 2022
Beware that this product is yellow!
Jaime
Purchased
Doesn't Smell Like Blueberry Pancakes! It Made My Water In My Diffuser Black! Just Smells Like Syrup! Sorry 😞
Linda P.
Purchased
Smells yummyApr. 2021
I'm new to candle making so I wasn't sure what brand of fragrance to order but I love this brand. The blueberry flavor is very fragrant which is why most people purchase scented candles. They want to smell the fragrance while the candle is burning.
JM
Purchased
AmazingAug. 2020
Smells just like the real thing.
MM
Purchased
Just as the title says it you can tell it’s blueberry and then there’s a odd sweet scent which combined isn’t appealing at all
C. Armbruster
Purchased
The scent in the bottle smelled amazing, but burning the oil in a warmer...no. The scent lasted less than an hour. I was really hoping it would smell as strong and last as long as BBW’s blueberry sugar. This is a “meh” for me.
LoveJan. 2021
Smells amazing in my body butter scrub. @shopkushybodybakery

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