Essential Oils Market and Competitor Report

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Essential OilsTotal ASIN: 10
Peppermint Essential Oil Aromatherapy Nasal Inhaler - Pure Organic Undiluted Mint Oil for Headache Relief, Nausea, Motion Sickness, Energy Boost, Allergy Symptom SootherTop 1
Boo-Boo Stick | Soothing | Safe for Kids | Stress Relieving | Plant Based Ingredients/Fragrance | Therapeutic Grade | Essential Oil Blend | Roll on | StickTop 2
Pita's Wood Therapy All Natural Wood Seasoning Wax by Starkweather Woods - 4 Ounce Oil and Beeswax Food Safe Sealer for Cutting Board, Bowl and HousewaresTop 3
Immune Support & Defense Aromatherapy Nasal Inhaler - Preventative & Immune System Booster for Respiratory Care | Undiluted Organic Essential Oil Wellness Blend for Immunity Support & PreventionTop 4
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it seems that the Essential Oils product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.07 out of 5 and a total of 263 reviews. This suggests that customers are generally happy with the product and find it to be effective. However, it's important to note that there may be some room for improvement as the rating is not quite perfect. It may be helpful for the seller to analyze the reviews and identify any common issues or complaints that customers have mentioned. This can help them to make improvements to the product or address any concerns that customers may have. In terms of advice, it may be helpful for the seller to continue to encourage customers to leave reviews and provide feedback. This can help to build trust with potential customers and improve the overall reputation of the product. Additionally, the seller may want to consider offering promotions or discounts to encourage repeat purchases and build customer loyalty.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Essential Oils Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in this product are primarily parents or caregivers of children, as "kid" was mentioned the most frequently. Additionally, "family" and "husband" were also mentioned frequently, indicating that the product may be used by individuals who prioritize the health and well-being of their loved ones. In terms of usage, the product appears to be most commonly used for personal use, as "purse" and "pocket" were the top two places mentioned. However, it is worth noting that one customer mentioned using the product in their car, which could indicate that the product is also used for aromatherapy purposes while driving. The top two usages of the product were for gift-giving and for migraines, which suggests that the product may be marketed as a thoughtful and practical gift option, as well as a potential solution for individuals who suffer from migraines. Based on this data, it may be beneficial for the company to target their marketing efforts towards parents and caregivers, as well as individuals who prioritize natural remedies for health concerns. Additionally, the company may want to consider creating gift sets or bundles to appeal to customers who are interested in giving the product as a gift. Finally, the company may want to conduct further research into the potential benefits of the product for migraines, as this could be a unique selling point for the product.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Essential Oils Customer Sentiment
The top 5 negative reviews are smell, top, dermaplast, peppermint part, artificial scent. The most mentioned elements about smell are good(13.33%), solid(13.33%).
The top 5 positive reviews are fragrance, product, scent, inhaler, roll on neroli. The most mentioned elements about fragrance are good(12.50%).
peppermint part6.67%
artificial scent6.67%
roll on neroli4.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of essential oils is their smell, which is mentioned by 26.67% of respondents. Additionally, the top 5 cons of essential oils include smell, top, dermaplast, peppermint part, and artificial scent. On the other hand, the top pro aspect mentioned most is fragrance, which is mentioned by 12.50% of respondents. The top 5 cons of the tip are fragrance, product, scent, inhaler, and roll on neroli. Overall, it seems that the scent of essential oils is both a pro and a con, depending on the individual's preferences. Some people enjoy the fragrance of essential oils, while others find it overwhelming or unpleasant. It's important for product developers and sellers to keep this in mind when creating and marketing their products. To address the issue of smell as a con, product developers could consider offering essential oils with milder scents or creating scent-free options for those who are sensitive to fragrance. Additionally, they could provide more information about the scent profile of each oil to help customers make informed decisions about which products to purchase. In terms of product development and selection, it's important to consider the needs and preferences of different customers. Some may be looking for essential oils for aromatherapy or relaxation purposes, while others may be interested in using them for skincare or other applications. By offering a variety of products that cater to different needs and preferences, companies can attract a wider range of customers and increase their sales.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Essential Oils Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy essential oils based on the product description and recommendations from friends. The fact that the product description is mentioned 50% of the time suggests that customers are looking for detailed information about the oils, including their ingredients, benefits, and uses. This information helps them make an informed decision about whether or not to purchase the product. To optimize an Amazon listing for essential oils, it's important to focus on creating a detailed and informative product description. This should include information about the ingredients, benefits, and uses of the oils, as well as any relevant safety information. It's also a good idea to include customer reviews and ratings, as these can help build trust and credibility with potential buyers. Additionally, leveraging social proof by highlighting recommendations from friends can be a powerful way to increase sales. Finally, it's important to use relevant keywords in the product title and description to improve visibility in search results.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Essential Oils Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
alleviate headache1
alleviate headache
at nose 24 71
at nose 24 7
good package seal1
good package seal
help prevention of infectious1
help prevention of infectious
more natural way1
more natural way

Based on the information provided, it is unclear what specific customer expectations are being referred to. However, assuming that the category is Essential Oils, here is an analysis of some common customer expectations for this product category: 1. Quality: Customers expect essential oils to be of high quality, pure, and free from any additives or synthetic ingredients. They also expect the oils to be sourced from reputable suppliers and to be properly stored and packaged to maintain their potency. 2. Effectiveness: Customers expect essential oils to be effective in providing the desired therapeutic benefits, such as relaxation, stress relief, or pain relief. They also expect the oils to be easy to use and to have clear instructions for application. 3. Safety: Customers expect essential oils to be safe for use, with clear warnings and precautions provided for any potential side effects or interactions with other medications or health conditions. To meet these customer expectations, sellers of essential oils should prioritize product development that focuses on quality, effectiveness, and safety. This may involve sourcing high-quality ingredients, investing in proper storage and packaging, and conducting rigorous testing to ensure the oils are effective and safe for use. In terms of marketing promotion factors, sellers should focus on educating customers about the benefits of essential oils and how to use them safely and effectively. This may involve creating informative content such as blog posts, videos, or social media posts that highlight the therapeutic benefits of different oils and provide tips for use. Sellers may also consider offering promotions or discounts to encourage customers to try their products and build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Love it! And it has calmed many a melt down. It’s her comfort boo boo stick. And it works great on her scratches and bumps.
S Berg
Loved this! Used on skin irritation!
Nice scentJun. 2020
Works nice, the scent is light and not overflowing. Works nice.
PMSC Customer
Everything is good about this item. One thing that stopped me in my tracks , was that there’s a warning about if you have hypertension. I didn’t like that. You be the judge !
Love it!Dec. 2020
I LOVE essential oils and this is amazing! It's nice having something that my 4 year old can put on her scratches "Boo-Boo's" 😉. We both have eczema and it doesn't irritate it
Mini inhalerMar. 2021
I love using inhaler to clear my nose and ease breathing. Now that we wear masks so much this inhaler is perfect to have on hand and freshen up breathing. This formula is made to boost immune system. I love the scent of it and it is similar to camphor but it has it own signature scent. This product in made in US by a small private company. I received in in a small black pouch. This means you can also give this away as a present to anyone who may want to boost their immunity or simply clear the nasal passage.
Cold & FluJan. 2019
Absolutely love all their products. With cold and flu season in full swing this is product is a great preventative! I have tried 2 other products and LOVE it all.
Easy to inhale stick for immune support- smells great and opens up the the airways/nasal passages nicely. Contains lemon and other essential oils/scents. Has a clean fresh smell and comes in a compact stick. I like the aromatherapy properties and it seems to work well.
Great product! Eased the pain of an abrasion immediately and healing was quite quick!

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