Exercise Putty Market and Competitor Report

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Exercise PuttyTotal ASIN: 10
CanDo TheraPutty Standard Hand Exercise Putty For Rehabilitation, Exercises, Hand Therapy, Occupational Therapy, Hand Strengthening, Improve Motor Skills, Stress ReliefTop 1
Vive Therapy Putty, Occupational Hand Tools (2 Pack) - Sensory Stress Relief - for Physical Exercise, Finger Pain, Grip Strength, Rehab, Arthritis, Adults, Forearms, Fidgeting, Motor SkillsTop 2
CanDo Theraputty Plus Hand Exercise Putty for Rehabilitation, Exercises, Hand Thearpy, Occupational Therapy, Hand Strengthening, Improve Motor Skills, Stress Relief 2-ounce 6-Piece SetTop 3
FlintRehab Premium Quality Therapy Putty (4 Pack, 3-oz Each) for Hand Exercise Rehab. Fidgeting, and Stress Relief…Top 4
Vive Therapy Putty (4 Pack) - Theraputty for Hand - Stress Putty for Adults, Kids - Exercise Putty for Rehab, Finger, Grip Strength Resistance - Sensory Putty and Therapy Occupational Clay - 3 Ounces
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Exercise Putty product on Amazon has a high level of customer satisfaction. With an average rating of 4.57 out of 5 and a total of 3389 reviews, it is clear that many customers have found this product to be effective and useful for their exercise routines. If you are considering purchasing this product, it is important to read through the reviews carefully to get a sense of what other customers have experienced. Additionally, it may be helpful to consult with a fitness professional to determine if this product is right for your specific needs and goals. Overall, it seems that the Exercise Putty product on Amazon is a popular and well-regarded option for those looking to incorporate resistance training into their exercise routine. With a high level of customer satisfaction, it may be worth considering as part of your fitness regimen.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Exercise Putty Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is school, the most common behavior is professional therapy . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Exercise Putty are children, specifically boys, as "kid" was mentioned the most frequently. However, it's worth noting that "son" and "daughter" were also mentioned frequently, indicating that the product may be used by parents or caregivers for their children. The top places to use the product are school, office, and classroom, suggesting that the product is used in educational and professional settings. Additionally, the top two usages of the product are professional therapy and hand therapy, indicating that the product may be used for rehabilitation or physical therapy purposes. Based on this data, it's likely that the customer profile for the Exercise Putty includes parents or caregivers of children, as well as professionals in the education and healthcare fields. The product may be marketed towards these groups, highlighting its therapeutic benefits and potential for use in educational and professional settings. To further expand the customer base, the product could also be marketed towards individuals who engage in hand-intensive activities, such as musicians or artists, as the product may help improve hand strength and dexterity. Additionally, the product could be marketed towards older adults who may benefit from hand therapy exercises to maintain or improve their hand function.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Exercise Putty Customer Sentiment
The top 5 negative reviews are putty, medium, container, x soft, product. The most mentioned elements about putty are hard(3.47%), greasy(2.31%).
The top 5 positive reviews are putty, color, product, texture, therapy putty. The most mentioned elements about putty are soft(2.80%), good quality(1.80%).
break apart easily allow little piece to end up all over the place0.58%
x soft4.05%
good quality1.80%
easy to use1.00%
therapy putty2.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned aspect of Exercise Putty is its putty texture, which is both a pro and a con. On the one hand, many people appreciate the putty's malleability and find it helpful for exercise and therapy purposes. On the other hand, some people find the putty to be too soft or difficult to work with, which can be a drawback. Other cons mentioned include the medium, container, and color of the putty, as well as the fact that some people prefer a firmer texture. However, it's worth noting that these cons were mentioned less frequently than the putty texture itself. In terms of pros, the putty texture was also the most commonly mentioned positive aspect, with many people finding it helpful for building strength and improving dexterity. Other pros mentioned include the product's therapeutic benefits and its versatility for different types of exercises. Based on this data, it seems that product development and selection could focus on improving the putty texture to make it more universally appealing. Additionally, offering a range of textures and firmness levels could help to cater to different preferences and needs. Providing clear information about the product's therapeutic benefits and potential uses could also help to increase its appeal to potential customers.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Exercise Putty Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
3oz tube of different strength1
4 level of resistance1
different resistance level1
different type of strength1
everything from1

Based on the data provided, it seems that the primary motivation for customers to buy exercise putty is through recommendations from friends. This suggests that word-of-mouth marketing and social proof are powerful drivers of sales in this category. However, it's interesting to note that product description is the second most mentioned feature, with over 12% of customers citing it as a reason for purchase. This suggests that customers are actively seeking out information about the product before making a purchase, and are likely looking for specific details about the putty's texture, resistance level, and other features. To optimize an Amazon listing for exercise putty, it's important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the putty's texture, resistance level, and any additional features such as scent or color. Additionally, including customer reviews and testimonials can help to build social proof and increase the likelihood of a purchase. Finally, it's important to consider pricing and ensure that the product is competitively priced within the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Exercise Putty Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
detail say more soft than firm4
between medium hard
good description firmness softness level
good description of level of firmness softness
soft medium firm
do not2
do not
more resistance2
more resistance
soft with more give2
extra soft
medium softer
2 year ago1
year ago

Based on the information provided, it is unclear what specific customer expectations are for exercise putty. However, as a general category, customers who purchase exercise putty likely have certain expectations. One expectation is that the putty will be of high quality and durable enough to withstand repeated use. Customers may also expect the putty to be easy to manipulate and mold into different shapes and forms. Additionally, customers may expect the putty to provide some level of resistance to help with hand and finger strengthening exercises. To meet these expectations, sellers should prioritize product development that focuses on creating high-quality, durable exercise putty that is easy to use and provides the desired level of resistance. Marketing promotion factors should highlight the benefits of using exercise putty for hand and finger strengthening, as well as the quality and durability of the product. Additionally, sellers may want to consider offering different levels of resistance to meet the needs of customers with varying levels of strength and experience.

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

I ordered this to help me strengthen my right hand after suffering a mild stroke. The product is as advertised, easy to work with, four different strengths easily identifiable by color. It also arrived quickly.
JAY Spraker
Great itemSept. 2020
Great item. Works just like the putty I use at PT. Highly recommend
B. E. Walker
I ordered therapy putty to strengthen my hands. I'm a painter and use my hands for a lot of different tasks. What impressed me most about this putty is the clean feeling on my hands. I assumed it would be oily or greasy and leave a residue on my skin, but to my surprise there was nothing left on my hands! I also appreciated that all four 'strengths' are included in the package. I was not sure which one to choose, but getting all of them worked out great. Easy to get out of the cups and the putty stays 'together' no matter how i work it over. Great for finger strength and hand strength!
This putty is just what I was looking for. There are 4 densities to choose from, and they are all of good quality. The density changes only slightly as you use it. It doesn't become spongy and flimsy. I will buy more of these.
I am working on severely impacted arthritic joints using this putty. In less than two months I have seen significant improvement. So glad I bought this putty.
Karyn H.
Reco’d to me from friend who had shoulder surgery. This is truly my new bff. I’m using soft yellow to start and hopefully get my grip strength back after hemi arthroplasty. Having 3 options in the pack as i get stronger is great. Portable, reusable, no odor. Totally recommend.
Nice product
I use it for and accident from my job, so far the thickness is good for me, but I find the more I do, the more it bothers my carpal tunnel.
Great as therapy putty to strengthen hand muscles.
4 pack gives you a great selection of stiffness.. The Crown Therapy Putty has a better consistency than the Chinese stuff. Great for multiple uses, stroke rehabilitation, children with coordination or hand strength issues, golf hand strength or just stress reliever.

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