In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
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Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.
Target your customers through customer profile
By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.
Ship products your customers love through sentiment analysis
Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.
Cons | |
|---|---|
| gasket | 31.25% |
| big problem | 12.50% |
| brittle | 6.25% |
| bad quality | 3.13% |
| burn | 3.13% |
| burn up quick | 3.13% |
| material | 9.38% |
| press aluminum | 3.13% |
| aluminum and copper collector gasket | 3.13% |
| alignment | 3.13% |
Pros | |
|---|---|
| gasket | 33.96% |
| good | 11.32% |
| fit very well | 5.66% |
| allow the header bolt to maintain initial torque | 1.89% |
| cured my leaking test pipe issue | 1.89% |
| easy on and off and | 1.89% |
| product | 5.66% |
| material | 5.66% |
| seal in | 5.66% |
| amount they squish when torquing down | 1.89% |
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
No data | |
Understand customers need for prioritizing what to build next
Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 3 | last long |
| $ 100 less | 1 | dollar less |
| before waste money gasket | 1 | before waste money gasket |
| double up | 1 | double up |
| feedback acknowledgement item search description change | 1 | feedback acknowledgement item search description change |
| last | 1 | last |
| seal | 1 | seal |
| thicker gasket | 1 | thicker gasket |
| thicker or large exterior diameter | 1 | thicker or large exterior diameter |
In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.
