In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
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Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the product in question, which falls under the category of False Lashes, has a relatively high customer satisfaction rating. With an average rating of 4.45 out of 5 and a total of 11,932 reviews, it appears that many customers are happy with their purchase. However, it's important to note that this data alone may not be enough to make a definitive conclusion about the product's quality. It's possible that there are other factors at play, such as the price point or the specific needs of the customers who are leaving reviews. That being said, if you're considering purchasing this product, it's a good sign that so many customers have left positive reviews. It may be worth reading through some of the reviews to get a better sense of what people like about the product and whether it would be a good fit for your needs. Additionally, it's always a good idea to do your own research and compare this product to others in the same category. Look for products with similar features and price points, and read reviews from a variety of sources to get a well-rounded understanding of the market. By doing your due diligence, you'll be better equipped to make an informed decision about whether this product is right for you.
Target your customers through customer profile
By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.
Based on the data provided, it seems that the majority of users who mention this product are clients, with 412 mentions. This suggests that the product is popular among people who are interested in enhancing their eyelashes. Additionally, the fact that the top two usages of the product are a full set of lash extensions and quick apply indicates that users are looking for both a more dramatic and a more convenient way to enhance their lashes. The fact that the sister and daughter are also mentioned frequently suggests that this product may be popular among younger women who are interested in beauty and makeup. However, without more information about the context in which these mentions occurred, it is difficult to draw any firm conclusions about the customer profile. In terms of places to use the product, the fact that the eye lid is only mentioned once suggests that this product may not be specifically designed for use on the eyelid. However, the fact that drugstores and houses are both mentioned suggests that this product is widely available and can be used in a variety of settings. Overall, based on the data provided, it seems that this product is popular among people who are interested in enhancing their eyelashes, particularly younger women. To better understand the customer profile, it would be helpful to gather more information about the context in which these mentions occurred, such as the age and gender of the users, their geographic location, and their specific needs and preferences when it comes to false lashes. Additionally, it may be helpful to conduct surveys or focus groups to gather more detailed feedback from users about their experiences with the product and their overall satisfaction with its performance.
Ship products your customers love through sentiment analysis
Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.
Cons | |
|---|---|
| lash | 31.71% |
| stiff | 1.85% |
| thin out | 0.29% |
| obvious look | 0.10% |
| lay the wrong direction | 0.10% |
| sit on the eye weird | 0.10% |
| band | 16.44% |
| fan | 4.18% |
| strip | 2.82% |
| product | 1.36% |
Pros | |
|---|---|
| lash | 42.93% |
| pretty | 8.18% |
| good natural | 5.81% |
| easy to put on | 4.65% |
| fluffy | 3.68% |
| amaze quality | 2.98% |
| fan | 12.24% |
| inside tray | 0.15% |
| premade fan | 0.08% |
| base of lash | 0.04% |
Based on the data provided, it seems that the most significant aspect of false lashes is the lash itself, with both the top pro and con being related to it. The top cons mentioned are lash, band, fan, strip, and product, while the top pro is lash. This suggests that consumers are primarily concerned with the quality and appearance of the lashes themselves. The other cons mentioned, such as the inside tray, premade fan, and base of lash, are less significant but still worth considering. These issues may be related to the overall design and packaging of the product, rather than the lashes themselves. To improve product development and selection, manufacturers should focus on improving the quality and appearance of the lashes, as this is the most critical aspect for consumers. They should also consider addressing the other cons mentioned, such as the band and strip, to make the product more comfortable and easier to apply. Overall, the sentiment analysis suggests that false lashes are a popular product, but there is room for improvement in terms of design and quality. By addressing the cons mentioned and focusing on the pro aspect of lash quality, manufacturers can create a more appealing and successful product.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 32 |
| applicator | 7 |
| natural look | 5 |
| fluffy | 2 |
| tweezer | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy false lashes based on the product description. This makes sense, as false lashes can be a tricky product to purchase online, and customers likely want to ensure that they are getting a product that will meet their needs. Additionally, the fact that the product is recommended by friends is also a significant factor, as customers may trust the opinions of people they know. Price is also a consideration, but it appears to be less important than the product description and recommendations from friends. This suggests that customers are willing to pay a premium for a product that they feel confident in. To optimize an Amazon listing for false lashes, it would be important to focus on the product description. This could include providing detailed information about the lashes, such as the length, thickness, and material. It may also be helpful to include customer reviews and photos to give potential buyers a better sense of what the product looks like in real life. Additionally, highlighting any unique features or benefits of the lashes could help to set them apart from other products in the category.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| band thicker | 9 | band thicker band thinner band thin band not thick |
| glue | 8 | glue clear glue do not glue… glue last day glue off |
| lash | 7 | more lash lash lash extra lash good lash similar |
| last long | 7 | last long last longer last awhile |
| more | 7 | more |
| more natural look | 6 | more natural look more realistic good look natural look |
| good packaging | 5 | packaging good good packaging |
| A little bit more thick. | 4 | thicker |
| duration long | 4 | long |
| more lash volume | 4 | more natural look lash thicker lash band thicker set lash volume lash |
Based on the customer expectations mentioned, it seems that customers are primarily interested in soft and lash-focused false lashes. Specifically, there were 2 mentions of "soft" and 7 mentions of "lash," with only 1 mention of "volume lash." This suggests that customers are looking for false lashes that are comfortable to wear and provide a natural-looking lash enhancement. To meet these expectations, sellers should prioritize product development that focuses on creating false lashes that are soft and lightweight. Additionally, they should consider offering a variety of lash styles to cater to different preferences, such as natural-looking lashes or more dramatic styles. In terms of marketing promotion factors, sellers should highlight the softness and comfort of their false lashes in their product descriptions and marketing materials. They should also showcase the different lash styles available and how they can enhance a customer's natural lashes. Social media platforms like Instagram and TikTok can be effective channels for promoting false lashes, as they allow for visual demonstrations of the product and can reach a large audience. Overall, by prioritizing softness and lash-focused styles in product development and highlighting these features in marketing efforts, sellers can meet customer expectations and drive sales in the false lash category.
Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.
