Fashion Backpacks Customer Insights

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Fashion BackpacksTotal ASIN: 12
Girls Bowknot Cute Leather Backpack Mini Backpack Purse for WomenTop 1
CLUCI Backpack Purse for Women Fashion Leather Designer Travel Large Ladies Shoulder Bags with TasselTop 2
Women's Fashion Backpack Purses Multipurpose Design Handbags and Shoulder Bag PU Leather Travel bagTop 3
Telena Backpack Purse for Women, PU Leather Anti Theft Travel Backpack Purse Shoulder Bags with TasselTop 4
Girls Bowknot Polka Dot Cute Mini Backpack Small Daypacks Convertible Shoulder Bag Purse for Women
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Fashion Backpacks Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is school, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Fashion Backpacks Customer Sentiment
The top 5 negative reviews are zipper, strap, bag, material, color. The most mentioned elements about zipper are break(5.46%), bad quality(0.37%).
The top 5 positive reviews are bag, color, size, backpack, material. The most mentioned elements about bag are good(8.21%), look good(2.85%).
bad quality0.37%
get stick0.34%
hard to open and close0.17%
break on inside pocket the third week i0.03%
look good2.85%
good quality2.10%
good size1.25%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Fashion Backpacks Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Fashion Backpacks Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big size
last long22
last long
last longer
last long time
hold up20
hold up
hold up good
lengthen shoulder strap13
shoulder strap longer
arm strap longer
longer adjustable shoulder strap
longer shoulder strap
shoulder strap extendable deeper
enough pocket13
more pocket
plenty out pocket
front pocket deep12
pocket deeper
front pocket big
deep slip pocket
inside pocket deep
large side pocket
extra last
top zipper part open wider11
top zipper longer
main zipper area wider
top opening wider
top zipper longer into side
top zipper open more down side
different color9
different color
other color
another color
opening big8
opening big
opening large
main opening big
opening wide
top opening big

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Perfect!Jul. 2022
I just received my backpack. I'm loving it already! It came in a timely manner and I just opened package. I bought the large and while I would have preferred if it was a little bigger, I like it a lot. It's well made and looks good. Security of items with the main compartment and even outer pockets is great. I love it's not branded and it's soft to the touch. My main concern was what I will be able to carry in this, I am one of those ladies that carry too much around lol. I just had to do a review with pictures at what went in to this purse as you can see; a lot !! And I haven't even filled all the little pockets inside and out. My laptop went in, 20oz Starbucks mug,23oz water bottle( side pockets), small umbrella, 2 notebook, phone, eyeglass case and still some room for stuff. Just love it!! Remember I bought the large. Zippers look sturdy and so does the handles. I hope it will last a good while.
It has a bad smell
Pretty GoodJan. 2021
The material could have been different but other than that everything else from the bag is good!
I bought this for several upcoming vacations this year. I needed something large enough to carry the necessities for 2 adults and a 9 year old but also be comfortable and stylish. This is perfect! We just got back from 3 days in Vegas and this bag was absolutely the best! Large enough to carry everything, including a jacket, 2 sunglass cases, wallets, and water bottles. I had NO problems with the zippers, smooth and easy. The color is perfect and goes with everything. Buy it, you won't regret it.
I absolutely love this backpack! It’s just as I expected it to be, perfect size, great quality! I highly recommend!
Great buyMay 2020
I have had this bag for some time now and I love it. It was exactly what I have been looking for and I carry it everywhere. The only thing I dislike is the strap is not adjustable. Sometimes I want to carry it like a crossbody but I can't ☹. Otherwise I love it and it is holding up very well for my every day use
I really like the bag in the sense that I always have purses that are so heavy even some of the backpack purses I’ve had before, this one is so light packed with everything I had another purse. It’s so light that’s all I can say highly recommend in the sense that it is such a comfortable purse to use in the bag that has the security feature to keep people from scanning my Credit cards, bonus, major bonus, best Christmas gift I ever got myself
needed A cheap bag for travel- worked great
Was worried I wouldn’t like the idea of a strap and a back pack but I love it! This bad is great for the price. Will order more.
I fit a huge water container, thin sweater, snacks, food, maps, items for kids, and small purchases, etc. in the bag. I fit a small compact umbrella in the side pocket. I kept almost everything in the large pocket. It was definitely secure against my back. I took the underground daily and walked around everywhere throughout London and Bath. The straps were comfortable and there was good balance even when fully packed up.

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