Fashion Sneakers Competitor Research

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Fashion SneakersTotal ASIN: 25
Skechers for Work Men's Felton ShoeTop 1
Skechers Men's Afterburn Memory-Foam Lace-up SneakerTop 2
Cole Haan Men's Grand Crosscourt II SneakersTop 3
Skechers Men's Classic Fit-Delson-Camden SneakerTop 4
Skechers Men's Go Walk Evolution Ultra - Impeccable Walking Shoe
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Fashion Sneakers Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Fashion Sneakers Customer Sentiment
The top 5 negative reviews are shoe, sole, sol, insole, quality. The most mentioned elements about shoe are uncomfortable(2.37%), tight(1.33%).
The top 5 positive reviews are shoe, fit, sneaker, quality, color. The most mentioned elements about shoe are comfortable(28.40%), fit good(3.97%).
narrow fitting1.29%
fit good3.97%
good look3.72%
good quality3.64%
fit well3.43%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Fashion Sneakers Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to slip5

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Fashion Sneakers Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fit good
stretch out13
stretch out
stretch in
big wider9
extra wide wider
more wide
cushiony insole9
insole with more cushioning
memory foam insole
cushion insole represent
cushioned insole
good cushioned insole
half size small9
half size big
half size
half size large
half size small
long last7
long last
break in7
break in
wide on side5
extra wide
last year5
last year
last over year
shoe wide4
narrow shoe
wider shoe

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Dave B.
Great ShoesSept. 2019
My first pair of Skechers Sport remained comfortable (but eventually disreputable) for more than a dozen years before they fell apart and went into the trash just weeks ago. I already had a second pair (white) purchased three years ago for wearing where appearances might matter, and my most recent purchase was to have the option of a different color (black and gray). The fit has been consistently perfect over the years for my size 14 feet and the very light weight but long durability surprises me to no end.
ComfortableMar. 2022
The shoes were very comfortable and I like how they look.
Jon Irvine
Perfect fitApr. 2022
Lifesaver!Feb. 2021
Husband wears size 16 so it's really hard to find shoes. These are great! Comfortable, stylish and slip resistant. Definitely repurchasing.
Ervin Payne
The price was great!
They are very noisy. Make a plastic sound
Roy W.
Very comfortable shoe love the sturdy feeling
William M.
Very nice shoe. Seems to run just lightly wider than other wide fit shoes i have purchased in the past. What remains to be seen is the durability of the shoe as I have only been wearing them for a couple of weeks. Overall a good shoe for the money.
Love these shoes. Nothing too flashy for this middle aged man, yet perfect size and great support. As of this review, Amazon has these at half the retail price so you can’t go wrong.

Learn More About This Report

Read More