Fireplace Screens Customer Insights

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Fireplace ScreensTotal ASIN: 12
Midwest Hearth Fireplace Screen Mesh Curtain. 2 Panels Each 24" Wide. Includes Screen Pulls. Made in USA (31" H x 24" W, Antique Brass)Top 1
Best Choice Products 3-Panel 55x33in Solid Wrought Iron See-Through Metal Fireplace Screen, Spark Guard Safety Protector w/Decorative Scroll - BlackTop 2
CADARA Fireplace Blocker Blanket Stops Overnight Heat Loss, Fireplace Draft Stopper Save Energy, Fireplace Cover Black (Smallest 33" W x 29" H)Top 3
Best Choice Products 38x31in Single Panel Handcrafted Wrought Iron Mesh Chevron Fireplace Screen, Fire Spark Guard for Living Room, Bedroom Décor w/Distressed Antique Finish - CopperTop 4
Best Choice Products 47.75x29in 3-Panel Simple Steel Mesh Fireplace Screen, Fire Spark Guard Grate for Living Room Home Decor w/Rustic Worn Finish - Antique Gold
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Fireplace Screens Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is winter lol, the most common location is fireplace, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Fireplace Screens Customer Sentiment
The top 5 negative reviews are screen, color, magnet, paint, product. The most mentioned elements about screen are come apart(1.28%), bent up(0.43%).
The top 5 positive reviews are screen, product, fireplace screen, design, look. The most mentioned elements about screen are solid(4.12%), look good(4.12%).
come apart1.28%
bent up0.43%
black in some part0.43%
copper color in others0.43%
look good4.12%
good look3.87%
good quality3.39%
easy to install1.69%
fireplace screen7.51%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Fireplace Screens Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
arched top will look nicer with the arch of the fireplace1
chevron design1

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Fireplace Screens Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 magnet2
8 magnet
8 more magnet
2 year ago2
year ago
bronze color2
bronze not brown or black
more bronze color
know sooner2
magnetic piece magnetic on side2
magnet in side
magnet on side

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Julie Smith
Great screen and built well for the price!
H. Demai
I’d been looking for a single panel screen and big bonus that it was a chevron pattern and at a very reasonable price point. I love it! It has a nice weight to it, feet are sturdy and the design is simple and sleek. I wish it was a couple inches wider (but that’s my issue, not the screens). To be clear, I purchased this screen strictly for design and aesthetic only. I cannot rate its ability for actual use with fire. We live in a limited/no burn city so our three fireplaces (yes three!) have been nonfunctional for years.
Kristen Marek
We use this to keep our daughter out of the fireplace and it works great! Beautiful and sturdy!
 love it, but didn’t come with hardware for the legs. we just propped it up.
We got this type of fireplace guard because it can sit nearly flush to our chimney. We recently moved to a house with 2 fireplaces, and our kittens have tried to pull a reverse Santa and climb the chimney. We blocked it off temporarily with moving boxes, but needed a more permanent solution. Most guards or shields are the tri-fold type, and we're pretty sure our aspiring chimney sweeps would make short work of getting around those. This one is exactly what we need. Assembly is just screwing in 4 bolts to attach the feet, and it's ready to go. It sits nearly flush in front of our chimney opening, and it's too heavy for the furballs to moves. Looks were a secondary concern, but as a bonus, it looks classy and blends well with our decor. 5 stars!
Looks great!Jun. 2021
Great price compared to in store options. Sturdy and looks great!
I couldn’t believe the price when I ordered this. Way cheaper than what I was finding on other websites. I wasn’t expecting it to be so sturdy and high end looking! It’s perfect. And assembly only took a few minutes.
Very nice!Feb. 2021
I got the black color to keep my toddler from hurting herself on the glass of our gas fireplace. It works great and looks very nice!
Deanna Corey
It’s gorgeous took down old gold color glass doors so new gas logs were visable
Easy to put together, seems sturdy and looks great! Very happy with this purchase.

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