Folding Stools Competitor Research

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Folding StoolsTotal ASIN: 28
Inspired Living 16" Folding Step Stool, Plastic Foldable Step Stools for Adults Holds Up To 330 lbs, Collapsible Folding Stool for Kitchen, Bathroom, Bedroom, Garden - GreyTop 1
ACSTEP Folding Step Stool 9'' Tall Kids Step Stool Holds Up to 300 lb Plastic Foldable Step Stools for Kids Non-Slip Surface with Carry Handle Collapsible Stool for Home and Outdoor(Black)Top 2
Vigar Compact Foldable Stool, 10-1/2 inches, Lightweight, 330-pound Capacity Non-Slip Folding Step Stool, TurquoiseTop 3
Delxo 18” Folding Step Stool in Royal Blue,1 Pack Premium Heavy Duty Foldable Stool for Adults,Portable Collapsible Plastic Step Stool,Non Slip Folding Stools for Kitchen Bathroom BedroomTop 4
Korpai 13" Folding Step Stool for Adults and Kids Holds Up to 300 lbs ,Non-Slip Folding Stools with Portable Handle, Compact Plastic Foldable Step Stool for Bathroom,Bedroom, Kitchen, Purple,1PC
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Folding Stools category on Amazon has a high level of customer satisfaction. With an average rating of 4.52 out of 5 and a total of 13230 reviews, it is clear that many customers have purchased and enjoyed these products. If you are considering purchasing a folding stool, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Look for reviews that mention the durability and stability of the stool, as well as any issues with assembly or portability. Additionally, it may be helpful to consider the brand and materials used in the construction of the stool. Some brands may offer higher quality products than others, and certain materials may be more durable or lightweight than others. Overall, it seems that the Folding Stools category on Amazon is a good choice for those in need of a portable seating option. With a high level of customer satisfaction and a wide variety of products to choose from, there is likely a folding stool that will meet your needs.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Folding Stools Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is storage . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Folding Stools product is most commonly used by families with children, as the term "kid" was mentioned the most frequently among the top three users. Additionally, the product is used in various places around the house, with the kitchen being the most popular location. This suggests that the product is used for tasks such as cooking or reaching high shelves. Furthermore, the data indicates that the Folding Stools product is primarily used for storage and as a seat. This suggests that customers are looking for a versatile product that can be used for multiple purposes. Based on this analysis, it is recommended that the company target families with young children who are looking for a practical and versatile product to use around the house. Additionally, the company should focus on marketing the product as a space-saving solution for storage and as a comfortable seat for various tasks. By highlighting these features, the company can appeal to customers who are looking for a practical and versatile product that can be used in various locations around the house.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Folding Stools Customer Sentiment
The top 5 negative reviews are stool, seat, product, step stool, chair. The most mentioned elements about stool are break(4.56%), unstable(2.06%).
The top 5 positive reviews are stool, step stool, height, color, product. The most mentioned elements about stool are hold the weight perfectly(10.91%), light(3.78%).
step stool5.00%
hold the weight perfectly10.91%
easy to store2.76%
good height2.29%
step stool9.94%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of folding stools is the stool itself, with both positive and negative sentiments expressed. The top con aspect mentioned is stool, with over 21% of respondents citing it as a negative aspect. However, the top pro aspect mentioned is also stool, with over 32% of respondents citing it as a positive aspect. Other common cons mentioned include the seat, product, step stool, and chair, while the top 5 cons of the tip are stool, step stool, height, color, and product. To improve product development and selection, it may be helpful to focus on addressing the common cons mentioned by respondents. For example, improving the design of the seat or chair may help to address negative sentiments related to comfort. Additionally, offering a wider range of colors or heights may help to appeal to a broader range of customers. Overall, it seems that folding stools are a product with both positive and negative aspects, and there is room for improvement in product design and selection to better meet the needs and preferences of customers.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Folding Stools Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy folding stools based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, weight capacity, and materials used. There are several reasons why product description is the top feature for buyers in this category. Firstly, folding stools are a practical item that customers want to ensure will meet their needs. Secondly, customers may be comparing different folding stools and want to make an informed decision based on the information provided. Finally, customers may be purchasing folding stools for a specific purpose, such as camping or outdoor events, and want to ensure that the product will meet their needs. To optimize Amazon listings for folding stools, sellers should focus on creating detailed and informative product descriptions. This should include information about the size, weight capacity, materials used, and any other relevant features. Additionally, sellers should consider including high-quality images that showcase the product from different angles. Finally, sellers should consider offering competitive pricing and promotions to attract customers.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Folding Stools Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier15
more sturdy
last long12
last long
last long time
A bit more padding would be nice.11
more padding
foot taller9
sturdy enough7
stool sturdy enough
lock into open position6
lock in place
lock into place
2 year ago5
year ago
extra cushioning5
more cushion
high weight limit5
weight limit
weight restriction

Based on the information provided, it is unclear what the specific customer expectations are for folding stools. However, in general, customers who are interested in purchasing folding stools may be looking for a product that is lightweight, durable, and easy to store. They may also be interested in stools that are comfortable to sit on and have a stylish design. To meet these expectations, sellers of folding stools should prioritize product development that focuses on creating stools that are both functional and aesthetically pleasing. This could include using high-quality materials that are both durable and lightweight, as well as incorporating design elements that make the stools more comfortable to sit on. In terms of marketing promotion factors, sellers should focus on highlighting the key features and benefits of their folding stools. This could include emphasizing the portability and convenience of the stools, as well as showcasing any unique design elements that set their products apart from competitors. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

This is perfect for our toddler. He can fold/unfold it himself and it allows him better access to the kitchen and bathroom sink. When he is not using it, it fits nicely out of the way. We liked it so much that we bought a second!
The Frog
This serves several purposes for me. I needed a small table beside a chair and this was the perfect size and height. I also use one for when I need into a top shelf. Ladders are not an option for me. It’s a great size but will do more than just allow me to reach heights.
J. Denmark
My 4'10" wife love this step stool!
I had been looking for one of these for awhile. Finally picked this one. It lasted me maybe 5 uses until the side snapped and I fell. I’d be careful with these. Maybe I just had a faulty one but I’m definitely not over the weight limit and wasn’t jumping around or anything.
I was using this for access to the back of my pickup truck. I stepped in the center of the step and it completely failed and broke out the center. NOT recommended.
Great buy!Dec. 2019
I bought this to bring along to markets I do. It's perfect! Taller than most so I can clamp things to my upper tent frame and folds flat so it takes up very little cargo space when I pack.
Used twice sat down and leg broke I only weight 180 lbs. Don't buy
WeakMar. 2021
Not very strong. I weight 200 and stepped through it on the first couple of uses, ended up throwing it away. Great idea but unless you are a lot lighter or can use both feet placed perfectly everytime I would avoid it.
This collapsible stool tucks away flat, carries easily, and is a perfect height for reaching light bulbs, ceiling fans, or sitting in the garage organizing or sawing that one piece, OR for kids to easily reach a faucet...
Weak handleOct. 2018
3rd use handle broke on one side when stepping on it. I weigh 220 pounds.

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