Food Containers Market and Competitor Report

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Food ContainersTotal ASIN: 14
Airtight Food Storage Containers with Lids for Kitchen Organization 14 PC - Plastic Kitchen Storage Containers for Pantry Organization and Storage - Cereal, Rice, Pasta, Flour and Sugar ContainersTop 1
Top 2
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Based on the data provided, it seems that the Food Containers category on Amazon has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 26,437 reviews, it's clear that many customers are happy with their purchases in this category. If you're looking to purchase food containers on Amazon, it's important to pay attention to the reviews and ratings of the products you're considering. Look for products with high ratings and a large number of reviews to ensure that you're getting a quality product that other customers have been satisfied with. Additionally, it's always a good idea to read through the reviews to see if there are any common issues or complaints that customers have had with the product. This can help you make an informed decision and avoid any potential issues with your purchase. Overall, it seems that the Food Containers category on Amazon is a good choice for those looking for high-quality containers to store their food in. Just be sure to do your research and choose a product with a high rating and positive reviews to ensure that you're getting the best possible product for your needs.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Food Containers Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is pantry, the most common behavior is meal prep . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this food container product is likely families with children, particularly those who prioritize meal prep and organization in their pantry. The high number of mentions for "kid" and "family" suggest that this product is seen as useful for households with multiple people to feed and potentially pack lunches for. Additionally, the high number of mentions for "pantry" and "meal prep" indicate that customers are looking for a way to keep their food organized and easily accessible for quick meal preparation. The fact that "gift give" is also a top usage of the product suggests that this could be a popular item for people to give as gifts, potentially for baby showers or housewarming parties. Based on this data, some suggestions for the customer profile could include marketing the product towards busy parents who want to make meal prep and organization easier, as well as emphasizing the product's versatility as a gift option. Additionally, highlighting the product's durability and ability to keep food fresh could be important selling points for customers who prioritize sustainability and reducing food waste.

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Food Containers Customer Sentiment
The top 5 negative reviews are lid, container, seal, rubber seal, glass. The most mentioned elements about lid are are not air tight(1.28%), pop off(1.19%).
The top 5 positive reviews are container, lid, size, glass, product. The most mentioned elements about container are solid(2.10%), good quality(1.98%).
are not air tight1.28%
pop off1.19%
hard to get off0.88%
rubber seal3.22%
good quality1.98%
easy to clean1.77%
easily stack1.34%
look good0.98%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the lid and container are the most significant aspects of food containers, with the lid being the top con and the container being the top pro. The other cons mentioned include the seal, rubber seal, glass, size, and product. Overall, the sentiment analysis suggests that there are both positive and negative aspects to food containers. On the positive side, the container itself is seen as a pro, likely due to its ability to store food and keep it fresh. However, the lid is seen as a con, which could be due to issues with it not fitting properly or being difficult to open and close. The other cons mentioned, such as the seal, rubber seal, glass, size, and product, could be related to issues with durability, functionality, and design. To improve product development and selection, it may be helpful to focus on addressing the lid and seal issues, as these were the top cons mentioned. This could involve improving the design of the lid to make it easier to use and ensuring that the seal is tight and secure. Additionally, it may be helpful to consider the materials used in the product, such as glass, and explore alternative options that may be more durable or functional. Overall, by addressing these issues and focusing on improving the functionality and design of food containers, it may be possible to create a more positive sentiment around this category.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Food Containers Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
leak proof4

Based on the data provided, it seems that customers are primarily motivated to buy food containers based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and features, before making a purchase. Brand reputation and price are also important factors, but they are less significant than the product description. Customers may be willing to pay more for a product from a reputable brand, but they still want to know exactly what they are getting for their money. Similarly, price is a consideration, but it is not the most important factor for most customers. To optimize an Amazon listing for food containers, it is important to focus on the product description. This should include detailed information about the size, material, and features of the container, as well as any other relevant information that customers may be interested in. It may also be helpful to include high-quality images that show the container from multiple angles, as well as any accessories or additional features that come with it. Additionally, it may be useful to highlight any unique selling points of the container, such as its durability or eco-friendliness, to help it stand out from other products in the category.

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Food Containers Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size65
large size
big size
size large
medium size
big size container49
large container
big container
more large container
large size container
more big container
big big
big size
big size big
more container size17
more large container
more big container
more tall container
additional extra large container
big container wider
large container
big container
container for
container work
last long15
last long
last awhile
last forever
airtight container
more airtight
air tight
airtight storage
'before picture9
before picture
before after photo
before photo
know sooner9
hold up8
hold up

Based on the customer expectations mentioned, it is clear that size is a crucial factor for food containers. Customers are looking for large-sized containers that can accommodate their food items. The fact that "big size container" and "big" were also mentioned frequently indicates that customers are looking for containers that are not only large but also spacious. Sellers in this category should prioritize product development that focuses on creating larger and more spacious containers. They should also consider developing containers that are stackable and easy to store, as customers may have limited storage space in their kitchens. In terms of marketing promotion factors, sellers should highlight the size and spaciousness of their containers in their product descriptions and advertising. They should also consider offering bundle deals or discounts for customers who purchase multiple containers at once, as this may encourage customers to buy more and increase sales. Overall, the key takeaway for sellers in this category is to prioritize product development that meets the customer's expectations for size and spaciousness, and to highlight these features in their marketing efforts.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

John McGuire
It's a nice enough container. It does the job but I'm not sure the thing is air tight when you click the button. I haven't tried yanking on the lid once I've pushed the button but I can smell the coffee inside it at the end of the day long after I've made my morning coffee. I wouldn't want to test to see how it kept the coffee fresh over time. It's easy to clean, it has a nice simple look and I think if I tipped the container over with the button pressed it wouldn't spill the contents everywhere.... but I'm not testing that last theory any time soon.
It doesn't offer airtight storage. The coffee loses its taste after about 3 weeks
Used it for bread flour. Great space saver.
Johnny K
I love the XOX plastic storage containers. This container isn’t tall enough to store spaghetti, so I have to go back & buy the taller size. It’s just an inch & 1/2 too short. It’s good for shorter noodles or other smaller pasta shapes.
This is either defective or useless because this box is far from being airtight. The lid falls off when I fill the box and turn it upside down.
Leah Brooks
Love POPs!Apr. 2020
The only con I can think of is that they changed the design a little bit since the last time I bought my POP containers, so these new lids no longer work with my old containers. Not the end of the world, but a little annoying. Otherwise, they are amazing, I use them for almost all of my dry goods and am incredibley satisfied!
Bought this container expecting it to be able to store pasta. It gets very close to holding the noodles but is not quite tall enough. Those of you who are considering it for long noodles, you will have to buy the one specifically for pasta. I did not need 2x the volume for the amount of noodles I keep around the house, but it looks like I will need to order it anyways. I have an older oxo container that must have the old lid. This new lid is not smooth and actually difficult to push. It sticks sometimes as well.
When I press down to seal, I can literally lift off the lid. OXO usually has great products. Very disappointed.
Mary Spoelma
Perfect canister to keep my pretzel rods fresh longer.
Book Addict
Storing cornmeal, brown sugar, pasta!!

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