Friction Tape Competitor Research

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Friction TapeTotal ASIN: 10
TapeCase 0.875-5-423-10 (PK2) White UHMW Polyethylene Tape 423-10, 0.01 mil Thickness, 5 yd Length, 0.875" Width (Pack of 2)Top 1
T.R.U. UHMW High Impact Abrasion Resistant Slippery Tape with Acrylic Adhesive. 36 Yards (1.5" (38mm))Top 2
Gorilla Anti-Slip Tread Tape, 2" x 10' Roll, Black, (Pack of 6)Top 3
50-Strips Double-Sided Tape for Fashion, Tape for Clothes, BearKig Fabric Tape for Women Clothing and Body, All Day Strength Tape Adhesive, Invisible and Clear Tape for Sensitive SkinsTop 4
100 Strips Body Tape for Fashion, Double Sided Tape for Clothes, Clear Fabrics Tape for Clothing to Skin, Dress Tape for Backless Dress, Deep-V Dress, Off-shoulder
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Based on the data provided, it seems that the Friction Tape product in question has a high level of customer satisfaction. With an average rating of 4.49 out of 5 and over 1000 reviews, it appears that many customers are happy with their purchase. If you are considering purchasing this product, it may be a good idea to read through some of the reviews to get a better idea of what customers like and dislike about it. Additionally, it may be helpful to compare this product to similar products in the same category to ensure that you are getting the best value for your money. Overall, it seems that the Friction Tape product is a popular and well-liked choice among customers on Amazon. If you are in need of this type of product, it may be worth considering.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Friction Tape Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is purse, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Friction Tape product is primarily being used in the context of weddings and dances, with the daughter being the most frequently mentioned user. This suggests that the product is likely being used for things like securing decorations or fixing clothing during these events. Additionally, the fact that the purse is the most frequently mentioned place to use the product suggests that it may be used for emergency repairs while on the go. Given that the daughter is the most frequently mentioned user, it's possible that the customer profile for this product is someone who is involved in wedding planning or who frequently attends weddings as a guest. They may also be someone who values practicality and preparedness, as evidenced by the frequent use of the product in emergency situations. Based on this data, some suggestions for the customer profile might include marketing the product to wedding planners or brides-to-be, as well as emphasizing its usefulness in emergency situations. Additionally, highlighting the product's versatility and ability to be used in a variety of contexts (such as the house or kitchen) could help broaden its appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Friction Tape Customer Sentiment
The top 5 negative reviews are tape, adhesive, product, sticky tape, drawer. The most mentioned elements about tape are thinner(3.90%), bad smell(1.30%).
The top 5 positive reviews are tape, product, adhesive, strip, adhesion. The most mentioned elements about tape are remove easily(3.57%), easy to add to my machine(2.68%).
bad smell1.30%
bunch up under the fabric1.30%
chemical smell1.30%
difficult to remove without cause damage1.30%
sticky tape5.19%
remove easily3.57%
easy to add to my machine2.68%
hold all night2.68%
keep clothes in place2.68%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Friction Tape category has both pros and cons. The top pro aspect mentioned most is tape, which suggests that the tape itself is of good quality and performs well. However, the top con aspect mentioned most is also tape, which indicates that there may be issues with the tape being too sticky or difficult to work with. Other cons mentioned include adhesive, product, sticky tape, drawer, strip, and adhesion. These issues may be related to the overall quality of the product, the packaging, or the application process. It's important to address these concerns in order to improve customer satisfaction and increase sales. To improve the Friction Tape category, product development and selection should focus on addressing the cons mentioned above. This could include improving the quality of the tape, making it less sticky or easier to work with, and improving the packaging to prevent issues with storage and application. Additionally, it may be helpful to conduct market research to better understand customer needs and preferences, and to develop new products that meet those needs. By addressing these concerns and developing high-quality products, the Friction Tape category can improve customer satisfaction and increase sales.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Friction Tape Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
precut strip1

Based on the data provided, it seems that customers are primarily motivated to buy Friction Tape based on recommendations from friends. This suggests that word-of-mouth marketing and social proof are important factors in driving sales for this product category. However, it's also worth noting that product description is the second most mentioned factor, indicating that customers are paying close attention to the details of the product before making a purchase. This could be because Friction Tape is a specialized product that requires specific features or qualities, and customers want to ensure that they are getting the right product for their needs. To optimize an Amazon listing for Friction Tape, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the materials used, the strength and durability of the tape, and any other unique selling points that set it apart from other products in the category. Additionally, leveraging customer reviews and social proof could be an effective way to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Friction Tape Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more sticky3
more sticky
more sticky and thicker
adhesive strong2
adhesive good
adhesive strong
stickiness strong2
stick well
1 8 thic1
1 8 thic
Adhesion could be better1
more adhesion
backing easy to peel1
backing easy to peel
body thicker material1
thicker material
daily frustration less1
daily frustration less
different wrap technique1
wrap in direction

Based on the information provided, it is unclear what specific customer expectations are for Friction Tape. However, as a general product category, customers who are looking for Friction Tape may have certain expectations such as: 1. Durability: Customers may expect Friction Tape to be strong and long-lasting, able to withstand wear and tear over time. 2. Adhesion: Customers may expect Friction Tape to have a strong adhesive that can stick to a variety of surfaces, including rough or uneven ones. 3. Versatility: Customers may expect Friction Tape to be versatile and able to be used for a variety of applications, such as in electrical or plumbing work. To meet these expectations, sellers of Friction Tape should prioritize product development that focuses on improving the durability, adhesion, and versatility of their products. This could include using high-quality materials, developing new adhesives that are stronger and more versatile, and creating products that can be used in a variety of applications. In terms of marketing promotion factors, sellers should focus on highlighting the key features and benefits of their Friction Tape products. This could include emphasizing the durability and strength of the tape, showcasing its versatility and ability to be used in a variety of applications, and highlighting any unique features or benefits that set their products apart from competitors. Overall, by prioritizing product development and marketing efforts that focus on meeting customer expectations for durability, adhesion, and versatility, sellers of Friction Tape can better meet the needs of their customers and stand out in a competitive market.

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

Used it to reduce friction on custom made bedframe that slides out to form an extension. Significantly reduced friction/vibration. It's now quite and smooth. Will see how long it lasts.
Tape seemed to be good quality and slick. However did not work for my intent. I put this tape on a bird feeder pole hoping the squirrels would not be able to climb the slick surface. Well they still climbed with no problem at all.
Jonathan C
I bought this to reduce friction on my cabinet drawers. They are very slick, but the thickness causes them unstick from the surface and return back to their original shape making them unsuitable for my purposes.
Drawer tapeOct. 2019
It was expensive but did a great job!
Thanks for the tape. Although I do not need this much, its good to have backup. Thick tape that would protect and allow gliding. I think adhesion is pretty good, very easy to use and cut.
I quieted a La-Z-Boy rocker by sticking a short length of this tape on the top of the floor base after removing the springs.
Charlie Smith
Works great.Apr. 2018
I used it to make plywood slide easier on my saw table. Works great.
Makes my drawers glide smoothly
gary leboff
Five StarsMay 2018
Durable !

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