Genetic Tests Customer Insights

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Genetic TestsTotal ASIN: 10
SneakPeek® DNA Test Gender Prediction - Know Baby’s Gender at 6 Weeks with 99.9% Accuracy¹ + Same Day Results - Lab Fees Included - Easy and Painless DNA Collection Method (Snap Fasttrack)Top 1
AncestryDNA: Genetic Ethnicity Test, Ethnicity Estimate, AncestryDNA Test Kit…Top 2
SneakPeek® DNA Test Gender Prediction - Know Baby’s Gender at 6 Weeks with 99.9% Accuracy¹ - Lab Fees Included - Early Boy or Girl Reveal Home Kit (Lancet)Top 3
23andMe Health + Ancestry Service: Personal Genetic DNA Test Including Health Predispositions, Carrier Status, Wellness, and Trait Reports (Before You Buy See Important Test Info Below)Top 4
23andMe Ancestry + Traits Service - DNA Test Kit with Personalized Genetic Reports Including Ancestry Composition with 2000+ Geographic Regions, Family Tree, DNA Relative Finder and Trait Reports
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the genetic test product on Amazon has a high level of customer satisfaction. With an average rating of 4.47 out of 5 and a total of 17,367 reviews, it suggests that many customers have had a positive experience with the product. As for advice, it's important to note that customer satisfaction is not the only factor to consider when purchasing a genetic test. It's crucial to do thorough research on the product and the company offering it to ensure that it is reputable and reliable. Additionally, it's important to consult with a healthcare professional before taking any genetic test to fully understand the potential risks and benefits.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Genetic Tests Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is lab, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this genetic testing product are focused on their family relationships, with "family" being the most frequently mentioned term. This suggests that the product is likely being used for genealogy purposes or to learn more about one's genetic heritage. Additionally, the fact that "father" and "mother" are also highly mentioned indicates that users may be interested in learning more about their specific family members and their genetic makeup. In terms of usage, it appears that many users are purchasing this product as a gift, particularly for Christmas. This suggests that the product may be marketed as a unique and thoughtful gift option for those interested in genealogy or learning more about their genetic makeup. As for the top places to use the product, the lab is the most frequently mentioned location, which makes sense given that genetic testing typically requires a laboratory setting. The fact that "bathroom" is also mentioned suggests that some users may be taking the test at home, although it's unclear why this specific location is mentioned. The mention of "Ireland" as a top place to use the product is interesting and may indicate that the product is particularly popular among those with Irish heritage or an interest in Irish genealogy. Based on this data, it seems that the ideal customer profile for this product is someone who is interested in learning more about their genetic heritage and family relationships. They may be looking for a unique and thoughtful gift option for loved ones, particularly around the holiday season. They may also have a particular interest in Irish genealogy or heritage. To target this customer profile, marketing efforts could focus on the product's ability to provide insight into one's family history and genetic makeup, as well as its potential as a gift option. Additionally, marketing efforts could be targeted towards those with an interest in Irish genealogy or heritage.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Genetic Tests Customer Sentiment
The top 5 negative reviews are kit, instruction, information, test, collection process. The most mentioned elements about kit are defect(0.51%), a lot of room for error/contamination(0.17%).
The top 5 positive reviews are instruction, direction, kit, test, app. The most mentioned elements about instruction are easy(10.22%), clear(7.16%).
a lot of room for error/contamination0.17%
can not be register0.17%
can not read dna0.17%
collection process2.05%
easy to understand1.81%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Genetic Tests has both pros and cons. The top pro aspect mentioned most is instruction, which suggests that users appreciate clear and helpful guidance when it comes to genetic testing. However, the top con aspect mentioned most is kit, which implies that users may have issues with the physical components of the testing process, such as the collection process or the information provided. Other common cons mentioned include issues with instructions, information, and testing processes. These may indicate that users are looking for more comprehensive and user-friendly testing experiences, with clearer instructions and more reliable information. To improve product development and selection in this category, it may be helpful to focus on addressing these common cons. This could involve improving the physical components of the testing kit, providing more detailed and accurate information, and streamlining the testing process to make it more user-friendly. Additionally, highlighting the clear and helpful instruction aspect as a key selling point could help to attract more users to this category.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Genetic Tests Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
health report4
health component2

Based on the data provided, it seems that customers are primarily motivated to buy genetic tests based on the product description. This suggests that customers are interested in learning about the specific features and benefits of the product before making a purchase. Some possible reasons why product description is the top feature could be that genetic tests are a complex and technical product, and customers want to understand exactly what they are getting before making a purchase. Additionally, genetic tests may have important implications for a customer's health or well-being, so they want to make sure they are making an informed decision. To optimize Amazon listings for genetic tests, it would be important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the specific genetic markers that the test analyzes, as well as any potential health implications or other relevant information. Additionally, it may be helpful to include customer reviews or testimonials that speak to the accuracy and effectiveness of the test. Finally, pricing and advertising should also be considered, as these factors can also play a role in customer decision-making.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Genetic Tests Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
result back
result come
result good
right result
more detail19
more detail
more detailed
more detailed info
more detailed information
more in depth
more information11
more information
more specific8
more specific
result accurate8
result accurate

Based on the information provided, it is unclear what specific customer expectations are for genetic tests. However, in general, customers who are interested in genetic testing may have a variety of expectations, such as: 1. Accuracy: Customers expect genetic tests to be accurate and reliable in providing information about their genetic makeup and potential health risks. 2. Privacy: Customers may have concerns about the privacy and security of their genetic information, and expect that companies offering genetic testing will take appropriate measures to protect their data. 3. Clarity: Customers may expect clear and easy-to-understand reports that explain the results of their genetic tests in a way that is accessible to non-experts. To prioritize product development, sellers should focus on developing genetic tests that are accurate, reliable, and easy to understand. They should also prioritize measures to protect customer privacy and security, such as using secure data storage and encryption. In terms of marketing promotion factors, sellers should emphasize the benefits of genetic testing, such as the ability to identify potential health risks and take proactive steps to manage them. They should also address customer concerns about privacy and security, and highlight any measures they have taken to protect customer data. Additionally, sellers may want to consider partnering with healthcare providers or other organizations to promote the benefits of genetic testing and increase customer trust in their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

The testing was unsuccessful and 23 and me simple state to get another kit. Not even a discount code. Disappointed.
Great gift.Nov. 2019
Great product, accurate ancestry and health reports for a great price.
I got the kit, but repeated calls to 23andme to find out what happen to my results leads to nothing.....been in 1-3 day review since Sept 21 (its now middle of November) ......if they can't even keep track or actually find my sample, I have to question the quality of results or interpretation for something more complex like DNA analysis.
Unsure of the findings because of recent claims of fraudulent results. Not very informational as far as family tree. Tried it because it was on sale for $99 but would not recommend it even at that price moving forward.
Five StarsAug. 2017
Sent to my mom
M. Moshure
I had “23 and Me” do my DNA some time ago. I am very satisfied with their continuing reports. Sooooo For this Christmas I gave one to each of my sons and my daughter in laws a kit, as well as a grandson who has been hinting for several years he want to do one. They were a hit on Christmas Morning.
Five StarsSept. 2017
This test confirmed that I'm definitely the color I see when I look in the mirror.
We were surprised to see the volume of information available from 23 & Me. We completed one family member's profile and found it so interesting that we ordered yet another for another person in the family Further, we were able to get the second profile on sale--about half what we paid for the first. Bet thing--finding out the genetic history of family --more interesting than the geneological background. Better to know what your DNA is about rather than whose aunt or uncle came from where.
Sheri J. Lowe
Five StarsJul. 2017
Have not gotten the results back yet.
Good choiceAug. 2017
Kit arrived quickly, has easy to follow instructions, excited to see my results!

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