Handheld Vacuums Market and Competitor Report

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Handheld VacuumsTotal ASIN: 10
BLACK+DECKER dustbuster AdvancedClean Cordless Handheld Vacuum (CHV1410L)Top 1
Bissell Pet Hair Eraser Lithium Ion Cordless Hand Vacuum, PurpleTop 2
VacLife Handheld Vacuum, Car Vacuum Cleaner Cordless, Orange (VL189)Top 3
VacLife Handheld Vacuum with Filters, Car Vacuum Cleaner Cordless, Orange (VL188)Top 4
Handheld Vacuum Cordless Upgrade 9000PA, IMINSO Hand Vacuum with LED Light, Rechargeable Car Vacuum Cordless, Hand Held Vacuum Cleaner, Mini Vacuum for Car/Home, Lightweight Portable Vacuum
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it appears that the Handheld Vacuum product in question has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 32,308 reviews, it is clear that many customers have found this product to be effective and useful. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through customer reviews and consider your own needs and preferences before making a purchase. Additionally, it may be helpful to compare this product to other similar products in the same category to ensure that you are getting the best value for your money.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Handheld Vacuums Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is daily, the most common location is car, the most common behavior is clean . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the handheld vacuum is most commonly used by individuals with children, husbands, and dogs. This suggests that the product is likely being used to clean up after messes made by these individuals or pets. Additionally, the top places to use the product are in the car, on stairs, and in the house, indicating that the product is versatile and can be used in a variety of settings. The fact that "clean" and "quick clean up" are the top two usages of the product suggests that customers are looking for a convenient and efficient way to clean up messes. This could be due to busy lifestyles or a desire to maintain a clean and tidy living space. Based on this data, it is likely that the customer profile for this product is someone who values cleanliness and convenience. They may have a busy lifestyle and need a quick and easy way to clean up messes made by children, pets, or other household members. They may also be looking for a versatile product that can be used in a variety of settings. To appeal to this customer profile, it may be helpful to emphasize the convenience and versatility of the product in marketing materials. Highlighting the product's ability to quickly and efficiently clean up messes could also be effective. Additionally, targeting ads towards individuals with children, pets, or busy lifestyles could be a successful strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Handheld Vacuums Customer Sentiment
The top 5 negative reviews are suction, battery, battery life, vacuum, product. The most mentioned elements about suction are is not that good(4.20%), flimsy(2.87%).
The top 5 positive reviews are suction, suction power, vacuum, battery life, battery. The most mentioned elements about suction are good(10.23%), solid(4.77%).
is not that good4.20%
not strong2.32%
do not work0.82%
battery life10.27%
good at get pet hair out of my carpet0.13%
easy to clean0.12%
good enough to get up some dust0.12%
suction power16.85%
battery life9.06%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that suction power is the most important aspect of handheld vacuums, with both the top pro and con being related to suction. The top 5 cons mentioned include suction, battery, battery life, vacuum, and product, while the top 5 pros are not explicitly stated. It is important to note that the negative aspects mentioned are related to the functionality of the product, such as suction power and battery life, rather than the design or aesthetics. This suggests that consumers prioritize the performance of the product over its appearance. To improve product development and selection, manufacturers should focus on improving suction power and battery life, as these are the most commonly mentioned cons. Additionally, they should consider highlighting the pros of their products, such as ease of use or portability, to differentiate themselves from competitors. Overall, the sentiment analysis suggests that consumers are primarily concerned with the functionality of handheld vacuums, and manufacturers should prioritize improving these aspects to meet consumer needs.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Handheld Vacuums Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high suction power7
battery life5

Based on the data provided, it seems that customers are primarily motivated to buy handheld vacuums based on the product description. This makes sense, as customers want to know exactly what they are getting before making a purchase. A clear and detailed product description can help customers understand the features and benefits of the product, which can ultimately lead to more sales. Other factors that may influence customer buying decisions include advertising attraction and brand reputation. Customers may be drawn to a particular handheld vacuum based on its advertising or because of the reputation of the brand. To optimize an Amazon listing for a handheld vacuum, it is important to focus on creating a detailed and informative product description. This should include information about the features and benefits of the product, as well as any technical specifications or other relevant details. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Finally, it is important to use relevant keywords in the product title and description to help improve visibility and search rankings.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Handheld Vacuums Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good suction144
suction good
suction strong
strong suction
more suction
good suction
last long99
last long
last longer
last awhile
last forever
last twice long
great suction power92
suction good
more suction power
suction strong
suction power good
suction power strong
battery last longer90
battery last longer
battery last long
charge last longer
longer battery life
battery life longer
charge last long50
charge last longer
battery last long
charge last long
hold charge long
hold longer charge
more suction power40
more suction
more suction power
extra suction power
more boost in suction
more from suction power
longer lasting39
last longer
more long lasting
longer last
longer lasting
deliver more suction hold31
more suction
good suction
suction improve
improvement in suction
more… suction
battery long24
battery last long
battery life long
battery long
battery do not give out quickly
battery last 1 hour

Based on the customer expectations mentioned, it is clear that the most important factor for handheld vacuums is suction power. Customers want a vacuum that can effectively clean up dirt and debris, and they prioritize suction power over other features. This is evident from the fact that "good suction" and "great suction power" were mentioned a total of 236 times. The second most important factor for customers is durability. They want a vacuum that will last long and not break down easily. This is evident from the fact that "last long" was mentioned 99 times. Other factors that customers mentioned include portability, ease of use, and versatility. However, these factors were not mentioned as frequently as suction power and durability. Based on these customer expectations, sellers should prioritize product development that focuses on improving suction power and durability. They should also consider developing products that are lightweight and easy to use, as these factors are also important to customers. In terms of marketing promotion factors, sellers should focus on highlighting the suction power and durability of their products in their marketing campaigns. They should also emphasize the portability and ease of use of their products, as these factors are also important to customers. Additionally, sellers should consider offering warranties or guarantees to customers to help build trust and confidence in their products.

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

ConvenientJun. 2019
Bought this mainly to clean up pet hair and cat litter and ended up using it all over the house. Love the long extension piece which makes cleaning smaller spaces easier and the easy to dump container.
Scott H
This hand vac sucks. Or to be more precise, it doesn't suck, at least not much. Made in China so pretty much what I expected.
This is by far best handheld vacuum I have. easy to use.
Works greatFeb. 2023
Long battery life and very strong suction Excellent hand held vacuum
Overall fineOct. 2022
The brush attachment doesn’t friction fit properly and just falls out (no friction at all). Other than that though, it works fine for small jobs. I bought this specifically for my car interior and it gets the job done in a pinch. I do wish the battery lasted a little longer, but overall it’s fine.
I always thought a Dustbuster was a frivolous purchase. Why buy a small vacuum when you can just use your normal sized vac? Finally gave in because the price was right to test it out and I’ve been cleaning all day. Stairs, cat tree, and all the overlooked nooks and crannies. So far so good! It doesn’t get every spec of hair out but, honestly, can anything really? As a pet owner with two cats and two dogs, you kind of get used to a bit of hair on everything everywhere anyways. This gets most of it out. Suctions strong. Great on the stairs and cleaning my car. Love it so far! Granted, it’s only my first day using it but I’ll update if anything changes.
Good portable battery operated handheld vacuum cleaner. Comes with useful attachments and the charging mechanism is good because the cord plugs directly into the vacuum instead of having a base.
Tom Moreland
Excellent for the size and weight
valley gal
After charging there was no light to alert it was fully charged. As shown on instructions.
Started off great but after 15 seconds it wouldn’t even pick up a pebble. Don’t buy.

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