Handmade Products Competitor Research

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Handmade ProductsTotal ASIN: 10
The Original BenShot Bullet Rocks Glass with Real .308 Bullet - 11oz | Made in the USATop 1
Customizable Grandparent's Day Gift for Grandparents | Nana and Papa's House | Grandpa Grandma Doormat | Nanny | Nana | Granny Door Mat - Premium Quality, Thick Coir & Made in the USATop 2
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Handmade Products Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Handmade Products Customer Sentiment
The top 5 negative reviews are top, case, product, bracelet, engraving. The most mentioned elements about top are do not stay on(3.05%), do not come off(0.73%).
The top 5 positive reviews are quality, tag, glass, product, size. The most mentioned elements about quality are good(6.89%), fantastic(0.35%).
do not stay on3.05%
do not come off0.73%
fall out0.61%
keep pop off0.61%
pop off0.61%
look good0.24%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Handmade Products Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bottom are connect1

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Handmade Products Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
aroma last long8
scent last long
fragrance last long
scent last longer
scent long lasting
4 last6
last long5
last long
scent last long5
scent last long
decent quality4
good quality
large size4
large size
longer lasting4
last longer

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

LOVE my new door mat my daughter gave us for Christmas! Can’t wait to show it off. May order another for our beach place.
I have ordered 5 of these now for gifts. Everyone loves them and the quality is top notch!! Amazing product for the price with quick shipping!! Will definitely continue to order from this seller. Next time it will be for me though 😄 Highly recommend!!
PerfectNov. 2022
It’s a Christmas gift but know my parents would love it! I bought the medium size
Very pretty rug, but it’s falling apart after 2 days of very little use. It’s shedding (maybe not the correct word) and tracking everywhere!
I ordered two of these for Christmas gifts. They are both so beautiful! Thank you! ❤️
Awesome mat!Dec. 2022
Absolutely perfect Christmas gift!!
Crumbaugh J
I would highly recommend! I am placing another custom order today for a neighbor and will be getting one for myself as well!
Great quality and affordable price.
I ordered 2 rugs, one for my grandparents, and one for my house. The quality for the price is out of this world. Will definitely order more for gifts for friends and family.
Custom rugJan. 2023
Definitely happy with this purchase. Size was perfect, quality of materials is nice! I hope this last a long time!!

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