In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.
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Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Ship products your customers love through sentiment analysis
Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.
Cons | |
|---|---|
| chair | 35.98% |
| uncomfortable | 4.21% |
| small | 2.00% |
| can not get comfortable | 1.48% |
| bad to put together | 1.34% |
| squeaky | 0.97% |
| seat | 9.14% |
| arm rest | 5.81% |
| wheel | 5.69% |
| arm | 3.63% |
Pros | |
|---|---|
| chair | 57.01% |
| comfortable | 32.19% |
| not too difficult to assemble | 9.33% |
| solid | 5.04% |
| easy enough to put together | 3.68% |
| good quality | 3.27% |
| assembly | 7.16% |
| seat | 5.50% |
| instruction | 4.61% |
| chair look | 2.64% |
Make the smartest sales decisions through Buyers Motivation
Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.
| Topic | Mentions |
|---|---|
| others | 165 |
| comfortable | 17 |
| price | 10 |
| color | 5 |
| mesh chair | 5 |
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| arm adjustable | 58 | arm adjustable adjustable arm rest arm rest adjustable arm height adjustable arm adjust |
| last long | 55 | last long last longer last long longer |
| good | 36 | good |
| adjustable lumbar support | 27 | adjustable lumbar support more lumbar support good lumbar support lumbar support adjust high lumbar support |
| last year | 27 | last year last couple year last several year last few year last half year |
| arm rest | 26 | arm rest high arm rest arm rest pad pad arm rest arm rest different |
| hold up | 26 | hold up hold up good |
| 4 last | 24 | last |
| armrest high | 21 | armrest high arm high arm rest high arm high on chair arm rest level |
| chair last long | 21 | chair last long chair last awhile chair comfortable for long period of sit chair good for seat long time chair hold long than month |
Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.
