Knitting Needles Competitor Research

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Knitting NeedlesTotal ASIN: 26
ChiaoGoo Red Lace Circular 32 inch (81cm) Stainless Steel Knitting Needle Size US 17 (12.75mm) 7032-17Top 1
CHIAOGOO 191601 Red Lace Stainless Circular Knitting Needles 40", Size 2.5/3mmTop 2
Boye Wood Container with Orange Lid Crochet Accessory, Size 18, Multicolor 7 (42-40040)Top 3
Hekisn Large-Eye Blunt Needles, Stainless Steel Yarn Knitting Needles, Sewing Needles, Crafting Knitting Weaving Stringing Needles, Perfect for Finishing Off Crochet Projects (18 Pieces)Top 4
Novofine 6mm 31G Pen Needles
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Knitting Needles Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is bag, the most common behavior is knit or . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Knitting Needles Customer Sentiment
The top 5 negative reviews are needle, yarn, cable, cord, tip. The most mentioned elements about needle are broke while move(1.77%), slim(1.06%).
The top 5 positive reviews are needle, cable, cord, tip, yarn. The most mentioned elements about needle are good quality(4.97%), smooth(4.71%).
broke while move1.77%
not smooth0.71%
do not fit0.53%
good quality4.97%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Knitting Needles Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
full range of size2
cable do not get in my way1

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Knitting Needles Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
.5 inch needle15
large needle
circular needle
easier read needle size
every size needle
full size long needle
good needle7
needle good
good needle
quality needle
smooth needle
needle long5
short needle
needle long
needle longer
shorter needle
point sharp3
sharp point
point are not sharp
point sharp
blade sharp3
in size3
in every size
in each size
last long3
last long
corner more rounded2
more rounded
point more rounded

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Five StarsJan. 2018
Excellent product. Will use them forever!
Jackie Jones
Smoothest knitting circulars I've ever owned
Very nice knitting needles. I really like the cord as it doesn't twist on me like several others have.
Julie Bunny
Well made, needles are attached securely, narrow point makes picking up stitches easy
Great valueOct. 2019
Excellent size choices and value
I was looking for a size 4 and size 5 set of needles at a shorter length than all the sets I was working with. I have always worked with aluminum needles and have been happy with them. reading the reviews on these bamboo needles, I thought back and forth on if to buy them. I am glad I did. being wood, of course they are not as smooth as aluminum but they are smooth and actually the yarn is less likely to slip a stitch. while I was not looking for such a large collection, I am now happy that I have all these sets in the 9 inch length. my only complaint about them is that the needle size is engraved on the sides which makes it difficult to read on the smaller sizes; I wish the size was on the ball end of the needles.
I never thought I'd be able to knit, in fact I still don't think I can grasp it I only made a line of cast ons. But hey any progress is progress to me. These needles come in a variety of different sizes and are super comfortable to hold. The different sizes make it easy for you to choose how you want your project to come out and what yarn you use. I bought this set with the intent on learning how to knit as you u can see that isn't going too well. Great pricing, quick shipping and really durable it lasted the test of time to a curious teething golden pup. Happy knitting! 🙂
Great ValueDec. 2019
Many different sizes for all applications
The needles are smooth and the thread doesnt get caught on them like some other cheap needles. The only downside is that they dont have the US sizes, but I just wrote them at the top of the needles.
For the most part, these needles were the proper size and seem like they'll be fine; they definitely aren't on par with the more expensive needles I can get at the local craft store, but they are a fraction of the cost, so I'm not worried about that since I do think most of them will be of use. However one set had two different size needles, even though labeled as the same size. Also one other set was broken when they arrived.

Learn More About This Report

Read More