Lighting Accessories Customer Insights

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Lighting AccessoriesTotal ASIN: 17
Rockville RLB80 Universal Travel Bag Fits 4x Slim Par Lights+Controller+CablesTop 1
IBVIVIC High Capacity Gig Band Cable File Bag, 600D Oxford With with Adjustable Dividers and Double Separate Bags, for Cords, Sound Equipment, DJ Gear, Musician AccessoriesTop 2
25 ft Flexible DMX Cable, JLPOW Gold-Plated 3 Pin Signal XLR Male to Female DMX Cable Wire, Best for DJ Stage Lighting Moving Head Lights Par Light (4 Pack)Top 3
MFL. 6.6 ft Flexible DMX Cable 3 Pin Signal XLR Male to Female Cable Wire for Stage Lighting DJ Lights, 4 PackTop 4
Stage Lights KisMee DJ Club Disco Party Lights Strobe Lights Sound Activated for Xmas Bar Halloween Decorations Karaoke Pub KTV Dance Gift Birthday Wedding (Northern Lights)
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Lighting Accessories Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is holiday, the most common location is room, the most common behavior is party . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Lighting Accessories Customer Sentiment
The top 5 negative reviews are remote, bag, light, divider, zipper. The most mentioned elements about remote are would not work(3.60%), a few reach(0.90%).
The top 5 positive reviews are light, bag, remote, color, cable. The most mentioned elements about light are good(3.30%), bright(2.36%).
would not work3.60%
a few reach0.90%
come apart0.90%
come a variety of different mode0.94%
cool pattern0.47%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Lighting Accessories Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
charge them1
pattern light1
use them for hour1

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Lighting Accessories Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more color & style2
more color
bag several year1
bag last 10 year
battery power chord longer1
longer power chord
built-in spot light system1
built-in spot light system
bulky remote1
bulky remote
cable longer1
cable longer
carry horizontally1
carry horizontally
clean between stove counter1
clean between stove counter
clean out nose hole1
clean out nose hole

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Worked greatAug. 2021
Worked right out of the box!
Description is deceiving! Ordered this product only assuming it was as advertised! Transmitter & receiver! Not the case! Very disappointed I lost work over this “typo” when only the receiver arrived.
I had the wireless DMX controller RockForce W2 but wanted something i can hookup to my ONXY laptop and this was a perfect solution to use with my ARTnet device giving DMX output and make rockville lights work.
Great!Nov. 2018
Exactly what I needed! We are doing a weekly event in a rented place, so laying cables permanently is not possible. This worked just as expected. I'm having 6 moving heads, 6 Wash lights and a hazer all chained up in one tree. I plugged one receiver in the first light and the transmitter in my chauvet 512DMX controller which is sitting with me now in the very back. There is no delay and no cutting out. This is such a help improving light experience.
Igor A.
exelenteSept. 2018
funciona exelentemente y sin retardos ,muy confiable .
Does not work, dead out of box, only one worked, and it was a receiver. definitely not a good buy. contacted customer care and nobody seems to care to help fix this issue ive gotten NO RESPONSE
they workMay 2019
definitely easier to use than stringing a couple of hundred feet of cable. while these are pretty much the same size as a dmx connector, just a little longer, i have two concerns: 1) the antenna assembly seems a bit on the fragile side and 2) the power connect that plugs into the shell is *VERY* small. with those caveats, i'm probably going to purchase three or four additional receivers to help cut down even further on cable runs.
These wireless DMX cables are some of the coolest things I've ever used. No more 100' cables awkwardly running inside the wall, up the ceiling, and down the other wall. These work perfectly right out of the box and I've never had an issue with them. They sync up automatically and give you the freedom of choosing multiple channels based on different colors. So easy! Great product.
Works well with my analog controller (OBEY70) and is very responsive. I had to 'sync' the Tx and Rx, as they were on different channels out of the box (check the color LEDs on each before complaining of 'no connect' issues). I run 1 less LONG cable to my Light stand - (My use: controller, transmitter, receiver, fixture 'A' then connect all others with proper DMX cables and a terminator at the end of my chain)
Don't buy.Mar. 2018
Horrible. Did not work. I have used many other wireless DMX before and this one does not measure up. Made sure correct channels were synced, it shows transmitting and recieving but zero connection and none of the lights register a DMX signal. Don't waste time or money.

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