Lumbar Supports Customer Insights

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Lumbar SupportsTotal ASIN: 10
NYOrtho Abdominal Binder Lower Waist Support - Compression Wrap for Men and Women (45" - 60") 2 Panel - 6"Top 1
FEATOL Back Support Belt for Men & Women,Lumbar Belt for Lower Back Pain,Breathable Back Brace with Lumbar Pad for Scoliosis, Herniated Disc, Sciatica, Heavy Lifting & Working( Waist Size:63"-68.9" )Top 2
ORTONYX Lumbar Support Belt Lumbosacral Back Brace – Ergonomic Design and Breathable Material - Lower Back Pain Relief Warmer Stretcher - M/L (Waist 31.5"-39.4") Gray/RedTop 3
BraceUP Back Support Belt for Men and Women - Breathable Waist Lumbar Lower Back Brace for Sciatica, Herniated Disc, Scoliosis Back Pain Relief, Heavy lifting, with Dual Adjustable Straps (S/M)Top 4
MUELLER 64179 Adjustable Back Brace with Removable Pad Fits Waist Size Plus (50-70 waist), Black
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it seems that the Lumbar Supports category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.24 out of 5 and a total of 22,109 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a lumbar support product on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been tried and tested by many customers. Overall, it seems that the Lumbar Supports category on Amazon is a good place to start if you are looking for a product to help with back pain or posture. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Lumbar Supports Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is car, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Lumbar Supports product is most commonly used by individuals who are experiencing back pain or discomfort during physical activity. The top two usages of the product are walking and working out, which suggests that customers are looking for support during exercise or other physical activities. The top three users of the product are the husband, wife, and mother, which suggests that the product is being used by individuals who are likely middle-aged or older. Additionally, the top three places to use the product are the car, hospital, and house, which suggests that customers may be using the product for both daily activities and during recovery from injury or surgery. Based on this data, it may be beneficial for the company to target middle-aged individuals who are experiencing back pain or discomfort during physical activity. Additionally, marketing efforts could focus on the versatility of the product, as it can be used in a variety of settings such as the car, hospital, and house. To further appeal to this customer profile, the company could consider offering additional features such as adjustable straps or breathable materials to enhance comfort during use. Additionally, offering educational resources on proper posture and back health could help customers better understand the benefits of using a lumbar support product.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Lumbar Supports Customer Sentiment
The top 5 negative reviews are velcro, brace, product, belt, material. The most mentioned elements about velcro are do not hold(1.06%), do not last more than a month or two of everyday use(0.67%).
The top 5 positive reviews are brace, product, belt, support, back brace. The most mentioned elements about brace are comfortable(2.02%), good quality(1.41%).
do not hold1.06%
do not last more than a month or two of everyday use0.67%
come apart0.61%
rub up against my skin0.50%
do not hold as tight0.45%
good quality1.41%
good support0.64%
back brace6.98%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about lumbar supports is the use of velcro, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top pro aspect mentioned is the brace, which suggests that users find the support provided by the product to be beneficial. In terms of the cons, it appears that users are dissatisfied with the quality of the product, as evidenced by the mentions of "product" and "material" in the top 5 cons. Additionally, the belt and support are also mentioned, which could indicate issues with the fit and effectiveness of the lumbar support. To improve product development and selection, manufacturers could consider using alternative fastening methods to velcro, such as buckles or snaps. They could also focus on improving the quality of the product and ensuring that it provides adequate support and comfort for users. Additionally, gathering feedback from users and addressing their concerns could help to improve customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Lumbar Supports Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
4 different 'stages ' of curve1
added support1

Based on the data provided, it seems that customers are primarily motivated to buy lumbar supports based on the product description. This is likely because customers want to ensure that the product they are purchasing will meet their specific needs and provide the necessary support for their back. Additionally, the fact that the product is recommended by friends is also a significant factor, as customers often trust the opinions of those they know. Advertising attraction, on the other hand, seems to be less important in motivating customers to buy lumbar supports. This suggests that customers are more interested in the practical benefits of the product rather than any flashy marketing campaigns. To optimize an Amazon listing for lumbar supports, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the level of support provided, the materials used, and any additional features such as adjustable straps or breathable fabric. It may also be helpful to include customer reviews and testimonials that speak to the effectiveness of the product, as this can help build trust and credibility with potential buyers. Finally, it would be important to ensure that the product is listed in the appropriate category and that all relevant keywords are included in the listing to improve search visibility.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Lumbar Supports Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
small size20
small size
size small
know sooner17
large size14
large size
big size
medium size
size large
Adding more support for back10
back support
more back support
more stability support in back
more support for ab & back
more triangle back support
additional support9
more support
extra support
supplemental support
wider around9
2 year ago8
year ago
month ago
help back pain8
help with back pain
answer to recover from back pain
help more for back pain
helpful for back pain
improvement help back pain

Based on the customer expectations analysis for the Lumbar Supports category, it is clear that size is a significant factor for customers. While some customers prefer small sizes, others prefer large sizes. Therefore, it is essential for sellers to offer a range of sizes to cater to the diverse needs of their customers. Another important expectation is the need to know sooner. Customers want to know the effectiveness of the lumbar support they purchase as soon as possible. Therefore, sellers should provide clear and concise information about the product's benefits and how it works. They should also offer a trial period or a money-back guarantee to give customers the confidence to try the product. In terms of product development prioritization, sellers should focus on creating lumbar supports that are adjustable and customizable to fit different body types and preferences. They should also consider incorporating innovative features such as heating or cooling elements to enhance the product's effectiveness. Regarding marketing promotion factors, sellers should emphasize the benefits of using lumbar supports, such as reducing back pain and improving posture. They should also highlight the different sizes available and how they cater to different needs. Additionally, they should leverage social media platforms to showcase customer reviews and testimonials to build trust and credibility with potential customers. In summary, sellers in the Lumbar Supports category should prioritize offering a range of sizes, providing clear information about the product's benefits, creating adjustable and customizable products, and emphasizing the benefits of using lumbar supports in their marketing efforts.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Cindy Houser
I had a back injury years ago which has left me in constant fear of moving the wrong way, in general daily activities , causing total loss of feeling in my lower spine and down my legs. This helps with movement and just the right compression for support.
Great productDec. 2018
Size was spot on and it doesn't fold or bunch up after wearing all day
Works greatNov. 2018
Works great. I use it for castor oil wraps. Stays on all night. Doesn’t pinch skin or anything. Would recommend
This brace has helped my quality of life by so much. I cannot stress how good it is. Such good quality material!
I am about 4 wks out from a hysterectomy and hernia surgery. This thing is my best friend.. I wore it around the clock the first few weeks and I would suggest getting two if you are planning to live in it like I do. I have one ready while the other is washing.. it’s not that comfortable but I don’t see what would be after abdominal surgery. You can wear right on the skin or over clothing.
James George
Does jinxMar. 2019
It’s ok, does job
Good supportAug. 2020
Need to have a small waist variance in waist size , way to much wrapped under ...
I purchased this pre abdominal surgery as a suggestion of a friend. This really saved me time in healing and pain. Since then I’ve had some back problems and this really helps me through the day and easily disguised with even tighter fitting clothes. Definitely a life changer for me
My daughter uses this and says it works as described.
Becky Baker
I have an umbilical hernia and the surgeon is booking 6 weeks out so I needed a binder to tie me over. This is the perfect size for my height and weight (5’6”, 139 lbs) but it does chafe when I am active, even with wearing a camisole under it. It rubbed my belly button raw, and turned it into a bloody mess. It’s great when sitting or moving very slowly.

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