In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
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Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.
Based on the data provided, it seems that the Lumbar Supports category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.24 out of 5 and a total of 22,109 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a lumbar support product on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been tried and tested by many customers. Overall, it seems that the Lumbar Supports category on Amazon is a good place to start if you are looking for a product to help with back pain or posture. Just be sure to do your research and read through the reviews before making a purchase.
Target your customers through customer profile
By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.
Based on the data provided, it seems that the Lumbar Supports product is most commonly used by individuals who are experiencing back pain or discomfort during physical activity. The top two usages of the product are walking and working out, which suggests that customers are looking for support during exercise or other physical activities. The top three users of the product are the husband, wife, and mother, which suggests that the product is being used by individuals who are likely middle-aged or older. Additionally, the top three places to use the product are the car, hospital, and house, which suggests that customers may be using the product for both daily activities and during recovery from injury or surgery. Based on this data, it may be beneficial for the company to target middle-aged individuals who are experiencing back pain or discomfort during physical activity. Additionally, marketing efforts could focus on the versatility of the product, as it can be used in a variety of settings such as the car, hospital, and house. To further appeal to this customer profile, the company could consider offering additional features such as adjustable straps or breathable materials to enhance comfort during use. Additionally, offering educational resources on proper posture and back health could help customers better understand the benefits of using a lumbar support product.
Ship products your customers love through sentiment analysis
Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.
Cons | |
|---|---|
| velcro | 10.93% |
| do not hold | 1.06% |
| do not last more than a month or two of everyday use | 0.67% |
| come apart | 0.61% |
| rub up against my skin | 0.50% |
| do not hold as tight | 0.45% |
| brace | 8.42% |
| product | 6.97% |
| belt | 6.75% |
| material | 4.07% |
Pros | |
|---|---|
| brace | 14.77% |
| comfortable | 2.02% |
| good quality | 1.41% |
| solid | 0.78% |
| good support | 0.64% |
| supportive | 0.55% |
| product | 10.06% |
| belt | 9.89% |
| support | 7.07% |
| back brace | 6.98% |
Based on the data provided, it seems that the most common complaint about lumbar supports is the use of velcro, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top pro aspect mentioned is the brace, which suggests that users find the support provided by the product to be beneficial. In terms of the cons, it appears that users are dissatisfied with the quality of the product, as evidenced by the mentions of "product" and "material" in the top 5 cons. Additionally, the belt and support are also mentioned, which could indicate issues with the fit and effectiveness of the lumbar support. To improve product development and selection, manufacturers could consider using alternative fastening methods to velcro, such as buckles or snaps. They could also focus on improving the quality of the product and ensuring that it provides adequate support and comfort for users. Additionally, gathering feedback from users and addressing their concerns could help to improve customer satisfaction and loyalty.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 81 |
| measurement | 3 |
| sizing | 2 |
| 4 different 'stages ' of curve | 1 |
| added support | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy lumbar supports based on the product description. This is likely because customers want to ensure that the product they are purchasing will meet their specific needs and provide the necessary support for their back. Additionally, the fact that the product is recommended by friends is also a significant factor, as customers often trust the opinions of those they know. Advertising attraction, on the other hand, seems to be less important in motivating customers to buy lumbar supports. This suggests that customers are more interested in the practical benefits of the product rather than any flashy marketing campaigns. To optimize an Amazon listing for lumbar supports, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the level of support provided, the materials used, and any additional features such as adjustable straps or breathable fabric. It may also be helpful to include customer reviews and testimonials that speak to the effectiveness of the product, as this can help build trust and credibility with potential buyers. Finally, it would be important to ensure that the product is listed in the appropriate category and that all relevant keywords are included in the listing to improve search visibility.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| small size | 20 | small size small size small |
| know sooner | 17 | sooner |
| large size | 14 | large large size big size medium size size large |
| help | 13 | help |
| Adding more support for back | 10 | back support more back support more stability support in back more support for ab & back more triangle back support |
| additional support | 9 | more support extra support supplemental support |
| wider around | 9 | wider |
| 2 year ago | 8 | year ago month ago |
| big | 8 | big huge |
| help back pain | 8 | help with back pain answer to recover from back pain help more for back pain helpful for back pain improvement help back pain |
Based on the customer expectations analysis for the Lumbar Supports category, it is clear that size is a significant factor for customers. While some customers prefer small sizes, others prefer large sizes. Therefore, it is essential for sellers to offer a range of sizes to cater to the diverse needs of their customers. Another important expectation is the need to know sooner. Customers want to know the effectiveness of the lumbar support they purchase as soon as possible. Therefore, sellers should provide clear and concise information about the product's benefits and how it works. They should also offer a trial period or a money-back guarantee to give customers the confidence to try the product. In terms of product development prioritization, sellers should focus on creating lumbar supports that are adjustable and customizable to fit different body types and preferences. They should also consider incorporating innovative features such as heating or cooling elements to enhance the product's effectiveness. Regarding marketing promotion factors, sellers should emphasize the benefits of using lumbar supports, such as reducing back pain and improving posture. They should also highlight the different sizes available and how they cater to different needs. Additionally, they should leverage social media platforms to showcase customer reviews and testimonials to build trust and credibility with potential customers. In summary, sellers in the Lumbar Supports category should prioritize offering a range of sizes, providing clear information about the product's benefits, creating adjustable and customizable products, and emphasizing the benefits of using lumbar supports in their marketing efforts.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
