Marshmallow Spreads Competitor Research

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Marshmallow SpreadsTotal ASIN: 10
2023/01/16
Jet-Puffed Marshmallow Creme, 7 oz JarTop 1
Fluff Marshmallow Spread, Pack of 3Top 2
Dakimoa marshmallow fluff caramel 213gTop 3
Marshmallow Fluff, Original Fluff and Stawberry Fluff, 7.5 Ounce (Pack of 3) - with Make Your Day Spreader or SporksTop 4
Generic Marshmallow Spread 7.5 oz and Strawberry Chocolate Hazelnut Spread 13 oz Bundle
Average Ratings
4.2
Total Reviews
201

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Marshmallow Spreads Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas holiday season, the most common location is grocery, the most common behavior is make fudge . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Marshmallow Spreads Customer Sentiment
The top 4 negative reviews are three jar, little spoon, jar, two out of three. The most mentioned elements about three jar are expire in less than a year(33.33%).
The top 5 positive reviews are container, fluff creme, little spoon, marshmallow flavor, marshmallow creme spread. The most mentioned elements about container are right size portion(9.09%).
Cons
three jar33.33%
expire in less than a year33.33%
little spoon33.33%
jar33.33%
two out of three33.33%
Pros
container9.09%
right size portion9.09%
fluff creme9.09%
little spoon9.09%
marshmallow flavor9.09%
marshmallow creme spread9.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Marshmallow Spreads Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
No data

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Marshmallow Spreads Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fudge recipe on back1
fudge recipe on back
large size1
large size
sweeter1
sweeter
u.s1
u.s

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

Michael Wacht
Purchased
USE ON TOAST
SWINN
Purchased
I bought this combo because a friend suggested trying a fluffernutter sandwich. It just tasted like a peanut butter sandwich. I thought the peanut butter was going to have the Reeses peanut butter flavor like in the peanut butter cups, but it just tastes like any other peanut butter. Would not purchase again.
UghApr. 2022
Exploded in box!!
Made of better ingredients and not as sweet as other brands. Biggest plus was spreads so easy and adds delish marshmallow to peanut butter sandwiches or s’mores.
Beth A Cox
Purchased
YumJul. 2022
Never had the strawberry as a kid, and now I know what I was missing. Yummyness.
Alie DiCarlo
Purchased
It was a gift and the recipient was blown away because she can’t find it in the U.S.
billiken
Purchased
TasteAug. 2019
That it has to come from Japan expensive.
Detra Fitch
Purchased
In the US, I've found fluff and strawberry fluff (discounting some offbrands that should be thrown out an airlock). I saw this in the UK and had to try it. It is AWESOME! So come on now. It's made in the States. It says so on the bottom of the jar. Caramel Fluff needs to be sold in the U.S.
Kim
Purchased
Yum!Jul. 2022
One word: delicious!!
Reminds me of my childhood back home in upstate NY. Also Ironically has less sugary taste than other brands!

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