Mattress Toppers Competitor Research

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Mattress ToppersTotal ASIN: 10
Lucid 2 Inch Mattress Topper California King – Memory Foam Mattress Topper California King – 5 Zone Lavender Infusion – CertiPur Certified Foam – Dorm Room EssentialsTop 1
COONP Full Mattress Topper, Extra Thick Mattress Pad Cover, Cooling Pillowtop with 8-21 Inch Deep Pocket 3D Snow Down Alternative Fill(Full, Grey)Top 2
Linenspa 3 Inch Memory Foam Mattress Topper, Gel Infused Full XL Mattress Topper with Cover, CertiPUR-US CertifiedTop 3
Zinus 2 Inch Swirl Gel Cooling Memory Foam Mattress Topper/Cooling, Airflow Design/CertiPUR-US Certified, Twin XLTop 4
SnugStop The Original Bed Wedge Mattress Filler, Bed Wedge Pillow, Bed Headboard Pillow Wedge, Gap Filler Between Your Headboard and Mattress, Triangle Pillow Wedge, Don't Lose Your Pillow (Cal King)
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Mattress Toppers Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is bed, the most common behavior is sleep . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Mattress Toppers Customer Sentiment
The top 5 negative reviews are mattress, topper, product, foam, mattress topper. The most mentioned elements about mattress are firm(2.33%), uncomfortable(2.02%).
The top 5 positive reviews are topper, mattress topper, mattress, mattress pad, product. The most mentioned elements about topper are comfortable(4.01%), soft(1.52%).
not comfortable1.07%
get hot0.70%
mattress topper5.87%
make our bed so soft0.78%
good quality0.54%
help my back pain so much0.50%
mattress topper9.23%
mattress pad4.43%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Mattress Toppers Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
cooling " factor8

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Mattress Toppers Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
A little bit more thick.47
tad fluffier or thicker
thicker & fluffier
twice as thick
last long38
last long
last longer
last awhile
last long term
know sooner33
1 2 "25
2 inch
2 "
1 "
1 inch
1 2 inch
firm topper19
firm topper
soft topper
firm foam topper
firm mattress topper

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Perfection!Oct. 2021
I love this mattress pad and I’m picky. Buy it!
I had a mattress topper before and I was always sweating. At 50 I assumed it was night sweats. But after sleeping on this for the past 3 nights it was definitely my other mattress topper..No more night sweats. This topper sleeps cool and I am absolutely thrilled with this purchase.
Ffina Yourse
Fits the description to a T!! Super cool, super soft, so comfortable I almost hate to leave my bed. Seriously I have a King size mattress with 21 inch pockets and as you can see it fits well with room to spare. I haven't a good night's rest cause my bed hearts up at night which makes me hot and I can't sleep hot. I promise you'll love this product of you purchase it. This cooling pad is just what I needed for such a great price, you can't best it with a bat!!!
Good sleepMay 2020
This is the thinnest quilted mattress topper I have ever felt. It's as if it's a thin mattress cover instead of a quilted topper. The one I received looks nothing like the pictures. There is no" quilting" to make it sift. This has got to be a joke or I was sent the wrong thing!
ThinDec. 2022
Was to be pillow top but too thin for that rating Not thick very thin would not buy again waited days to expand but never did!!!!
There is nothing I don’t like about this mattress pad. I fits perfectly, I love the color, and I need a little padding and it worked out great. I sleep alit better every night!!!
received on time. Not fluffy.The description is misleading. Does not provide softness or firmness. Very disappointed.
This adds some more cushion to our bed and makes it super comfy on top of our memory foam mattress. I was expecting more of a feathery down pillow top but it’s still comfortable. However, not keeping me cool. Could be the weather changing maybe.. but I’ve been waking up drenched in sweat since having this lol hoping it is just the weather
Holly C Lyons
Very cushy and I did notice a difference in temperature!

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