MIDI Controllers Market and Competitor Report

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

MIDI ControllersTotal ASIN: 11
Akai Professional MPK Mini Plus - USB MIDI Keyboard Controller with 37 Mini Keys, 8 MPC Pads, Sequencer, MIDI/CV/Gate I/O, Music Production SoftwareTop 1
Novation Launchkey 49 [MK3] MIDI Keyboard Controller for Ableton LiveTop 2
Alesis V49 MKII USB MIDI Keyboard Controller with 49 Velocity Sensitive Keys, 8 Full Level Pads, Arpeggiator, Pitch/Mod Wheel, Note Repeat and Software SuiteTop 3
Donner MIDI Pad Beat Maker with 16 Beat Pads, 2 Assignable Fader & Knobs and Music Production Software Included, USB MIDI Pad Controller STARRYPAD with 40 Free CoursesTop 4
Novation Launchpad X Grid Controller for Ableton Live
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the MIDI Controller product in question has a high level of customer satisfaction. With an average rating of 4.55 out of 5 and a total of 4419 reviews, it is clear that many customers have had positive experiences with this product. As a result, my advice would be to consider this MIDI Controller if you are in the market for one. However, it is important to keep in mind that individual experiences may vary, and it is always a good idea to read through reviews and do additional research before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

MIDI Controllers Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is desk, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the most frequently mentioned users of the MIDI Controllers are "son" followed by "kid" and "friend". This suggests that the product may be popular among younger individuals who are interested in music production or learning to play an instrument. The top three places to use the product are "desk", "studio", and "backpack", which indicates that the product is versatile and can be used in a variety of settings. This may appeal to customers who are looking for a portable and convenient option for music production. The top two usages of the product are "gift give" and "travel", which suggests that the product may be popular as a gift for music enthusiasts or as a portable option for musicians who are frequently on the go. Overall, the data suggests that the customer profile for this product may be younger individuals who are interested in music production or learning to play an instrument, and who value portability and versatility in their equipment. To appeal to this customer base, it may be beneficial to highlight the product's portability and versatility in marketing materials, and to offer gift-giving options or travel accessories as part of the product line.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

MIDI Controllers Customer Sentiment
The top 5 negative reviews are key, software, pad, keyboard, manual. The most mentioned elements about key are small(3.32%), stiffer(1.99%).
The top 5 positive reviews are key, pad, keyboard, software, knob. The most mentioned elements about key are good(3.32%), responsive(1.61%).
hard to press1.14%
are not weight1.04%
do not have the best feel0.95%
velocity sensitive1.18%
full size1.07%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the key aspect is the most important factor for both pros and cons in the MIDI Controllers category. The top 5 cons mentioned are related to the key, software, pad, keyboard, and manual, while the top 1 pro aspect is also related to the key. The sentiment analysis suggests that there are some issues with the functionality and usability of MIDI Controllers, particularly with regards to the key and software. However, there are also positive aspects to these devices, such as the key's responsiveness and the overall convenience of having a MIDI Controller. To improve product development and selection, manufacturers should focus on addressing the key issues mentioned in the cons, such as improving the software and keyboard functionality. Additionally, they could consider adding more features and customization options to make their products stand out in a crowded market. Overall, the MIDI Controllers category has potential for growth and improvement, and manufacturers should strive to create products that meet the needs and preferences of their customers.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

MIDI Controllers Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
a keyboard1

Based on the data provided, it seems that customers are primarily motivated to buy MIDI controllers based on the product description. This suggests that customers are looking for detailed information about the product's features and capabilities before making a purchase. Price is also a significant factor, but it appears to be less important than the product description. Advertising attraction is mentioned as a factor, but it is a relatively small percentage, indicating that customers are more interested in the product itself than in flashy advertising. To optimize an Amazon listing for a MIDI controller, it would be important to focus on creating a detailed and informative product description. This could include information about the controller's features, compatibility with different software and hardware, and any unique selling points that set it apart from other controllers on the market. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Additionally, pricing should be competitive and clearly displayed, and any advertising should focus on highlighting the product's features and benefits rather than flashy visuals.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

MIDI Controllers Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
Great keyboard only wish it was wireless but its still great3
good keyboard
last long3
last awhile
last forever
last long
software work3
software work
weighted key3
key more weighted
weight key
weighted key
decent manual2
draw up decent manual
user manual good

Based on the customer expectations mentioned, it seems that customers are looking for MIDI controllers that are of good quality, provide helpful features, and have a decent size. To meet these expectations, sellers should prioritize product development that focuses on creating MIDI controllers that are durable, reliable, and have a range of features that are helpful for musicians. This could include features such as customizable buttons, faders, and knobs, as well as compatibility with a range of software and hardware. In terms of marketing promotion factors, sellers should focus on highlighting the quality and helpfulness of their MIDI controllers, as well as their size and portability. They could also consider offering demos or tutorials to help customers understand how to use the controllers effectively. Overall, by prioritizing product development that meets customer expectations and promoting their products effectively, sellers can increase their chances of success in the MIDI controller market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

im confusedMar. 2021
pads dont match the defautlt layout. havent figured out the mapping but i found where the pads are being pressed, so i just set the sounds there and it works
Justin G.
I love this thing. I've had some integration issues with the drumpad, but I'm a beginner. It works perfectly in every DAW.
A+Jan. 2020
Awesome mini playable keyboard and midi controller. Tried the Novation model first and I am much happier with this one. Excellent quality, looks cool too.
Dee florence
SmallNov. 2021
To small
Solid build, Pads are soft but sensitive. Key depression is a little stiff but working. The main issue is without Headphones the volume to the Speaker is very weak. For the price it's a good purchase. You do get a card in the box with Software download, but don't get overly excited as none of it is free. Overly expensive for the higher feature versions, but it is MIDI You don't need to use this brand.
Chic itemSept. 2021
An ideal tool for beginners and midi typing. I love her:)
Brett D.
Love It!!!Feb. 2020
Way more keyboard than I expected.
The fact that it already has sounds loaded in it makes it a good output keyboard besides a Midi player
Dee Money
Pretty coolApr. 2021
The only problem I have, is you need an audio interface to actually record to you laptop. Other than that it's great
Chu E.
Update: I changed my 5-star review to 3 stars after using the keyboard for 1 year. The keys are made of cheap plastic that breaks. I used to glue the keys back but I got tired after one key keeps breaking off after another. The features are great but the material on the keys is really bad quality. PREVIOUS REVIEW: I bought this for my son who loves music and making beats. It's made of sturdy materials and it's so compact. My fingers are cramped when I try to play on the keyboard. But then, it's not really a keyboard. I chose this over the other models because it's got its own speakers in it, just in case he wants to play with it and we can't attach a speaker right away. I love that it's handy and will play on AA batteries. He plays with it in the car and we are able to stop him from using our cellphone when he's bored. It's really good for young kids too because it comes with different sounds already. So, for a young boy, this really works great even without the computer program.

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