Mountaineering Boots Customer Insights

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Mountaineering BootsTotal ASIN: 348
Viscozzy Womens Lace up Hiking Ankle BootsTop 1
sofysofy Women's Work Snow Winter Boots Comfortable - Waterproof Outdoor Lace Up Combat Black Camel Buffalo Plaid BootiesTop 2
Hiking Work Waterproof Boots for Women - Winter Snow Tactical Trekking Boots Combat Camping Walking Boots Non Slip Booties for WomenTop 3
Mammut Women Kento Guide High GTX® Mountaineering-ShoeTop 4
SCARPA Grand Dru GTX Waterproof Gore-Tex Hiking Boots for Mountaineering and Backpacking
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Mountaineering Boots Customer Profile
The consumer group most commonly mentioned is boyfriend, the most commonly moment of use is cold winter, the most common location is house, the most common behavior is hiking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Mountaineering Boots Customer Sentiment
The top 5 negative reviews are shoe, sol, material, sizing, vinyl fake leather. The most mentioned elements about shoe are break in the first(2.94%), crumble(2.94%).
The top 5 positive reviews are boot, booty, shoe, material, insole. The most mentioned elements about boot are comfortable(11.84%), good(6.58%).
break in the first2.94%
hurt my foot so bad2.94%
less than 2 month and they are already rip2.94%
vinyl fake leather2.94%
good quality2.63%
good sturdy2.63%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Mountaineering Boots Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Mountaineering Boots Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
petite size3
small size
add more color2
more color
2 size down1
size down
For the money they are asking, it should be real leather.1
real leather
black lace1
leather lace or black
bottom on velcro insert1
velcro inside bottom
break in stop making noise1
break in stop making noise
fully water proof1

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

I was hesitant at first to purchase these after reading some of the reviews. I needed a good pair of waterproof boots for my trip to Iceland and I didn't want to spend over $100. These ended up working GREAT! They are indeed waterproof, they kept up and stayed in tact through the entire ten day trip. I used them on glacier hikes, lava hikes, rocky hikes and walking behind waterfalls. I wore them every single day and they never made my feet hurt. I'm usually a size 7.5, I bought these in a size 8 because I knew I would be wearing them with thicker socks. Fit comfortably and were durable.
Soles are too soft. Feels like you are almost barefooted if you step on a rock or nut while raking leaves. Would be fine if you are always on paved surface. I would return them but I have worn them to work in.
These are comfortable and stylish. They are durable and the sizing is accurate. They provide good traction in the rain and the mud. Good product for a good price.
The Wine color looks beautiful. WHAT do people expect for the cost of inexpensive boots? Of course, they are all show no go. Inexpensive boots, shoes are for the days to shop, run errands, etc,. They are not designed for climbing, hiking, working all day in construction, or on a cement floor. Don’t be so rude and critical of $35.00 boots. They are of the same quality of boots sold at Walmart, K-Mart, Payless Shoe, etc. You get what you pay for.
These boots look really good. They came with the patterned laces but also with a plain black pair if you want to change them. The patterned laces look great though. The light color on the bottom and the hardware combine nicely with those laces to contrast the black boot in a way that looks really clean. Fit was true to size, there is room enough to add an insole or thick socks and not be too tight. They aren't the highest quality, built-to-last boot, but they are good enough to get and be happy with.
Narrow. No padding inside.
Great work shoes
Nice fitSept. 2021
They do fit true to size. The material is a little thin but has good flex and they aren't stiff. Came with two sets of shoe laces. I prefer the black ones over the white.
OK, these are SO cute! They are a classic black workboot style, but the holes have gold octagon shaped metal pieces that add some fashion and edge. They have been really comfortable, thought i haven't walked a ton in them yet
rosa uddeme
Bought to west in snow and worked out great.

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