Outdoor Recreation Market and Competitor Report

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Outdoor RecreationTotal ASIN: 13
Arctix womens Essential Insulated Bib OverallsTop 1
Arctix womens Insulated Snow PantsTop 2
Hanes Essentials Men's T-Shirt Pack, Men's Short Sleeve Tees, Crewneck Cotton T-Shirts for Men, Value PackTop 3
Hydro Flask Wide Mouth Straw LidTop 4
Carhartt Men's Knit Cuffed Beanie
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Outdoor Recreation Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is summer, the most common location is gym, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Outdoor Recreation Customer Sentiment
The top 5 negative reviews are shirt, material, fit, stitching, 2xl. The most mentioned elements about shirt are slim(1.20%), soft(0.76%).
The top 5 positive reviews are fit, color, material, shirt, fabric. The most mentioned elements about fit are good(19.89%), nicely(0.38%).
shrink after wash and dry0.76%
shrink a lot0.52%
make out of lint roller material everything stick to them within 5 minute of put the0.02%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Outdoor Recreation Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % cotton6
good quality5

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Outdoor Recreation Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long39
last long
last longer
last awhile
last forever
large size30
size large
large size
size big
fit good
fit fitted
fit properly
fit right
big size
last year18
last season
last year
last few year
last 2 year
last couple year
size up18
size up
size up or
stretch out10
stretch out
longer lasting9
last longer
do not shrink8
do not shrink
shrink up

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

My husband was really happy when he felt how warm they might be and then when he went to try them on realized there was an enormous hole on the butt! Super bummed.
No complaints. This kept me very warm while skiing and fit as expected for a good price.
mark adams
Was able to go to a football game in high 40s weather without needing a jacket. Recommend this.
This is an excellent thermal underwear and use for my bike rides in cold weather
ExcellentMar. 2021
My husband was very satisfied
RelaxMar. 2021
Great fit
Don Guerrero
ThermaljohnOct. 2020
Material feel ok hope it last a few uses.
warmFeb. 2021
warm and toasty a must have
monster x
Too smallJan. 2021
I ordered large and size was small.
Bought for a friend who works outside a lot. His response "Thanks, they're perrtty warm" So I bought him 4 more 😁

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