Paper Towel Holders Competitor Research

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Paper Towel HoldersTotal ASIN: 10
Gold Paper Towel Holder Countertop, OBODING, Kitchen Paper Towel Stand Holder for Kitchen Organization and Storage, Paper Towel Holders for Standard and Large Size Rolls (Gold)Top 1
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Paper Towel Holders Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is try to pull off one or even ten paper towel at a time . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Paper Towel Holders Customer Sentiment
The top 5 negative reviews are screw, arm, product, paper towel, base. The most mentioned elements about screw are long(2.44%), strip(0.96%).
The top 5 positive reviews are product, paper towel holder, holder, design, paper towel. The most mentioned elements about product are good quality(2.33%), solid(1.87%).
do not fit0.32%
paper towel3.85%
good quality2.33%
easy to install0.75%
look good0.51%
paper towel holder8.54%
paper towel3.13%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Paper Towel Holders Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look good6
good adhesion2

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Paper Towel Holders Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
base heavy19
base heavy
heavy base
base heavier
heavier in base
last long16
last long
2 year ago11
year ago
know sooner7
base more sturdy6
base heavier
more weight in base
improve upon

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Tery G
Good productDec. 2015
We hung this vertically, since that was really the only way it would fit in the space that we have. It's not designed to be hung that way, so the towels hang off it a bit more than I'd like, but overall it's a good product.
Soggy Hawk
We have had counter top paper towel dispensers up to this point. I finally decided to mount it to the cabinets and am very happy with this selection. I did a vertical mounted orientation. I like the quality and sturdiness of the product and the pseudo ratcheting controlled spin (just as advertised). Works just as expected and deploys appropriate quantity of sheets without overspin deploying more than desired.
The screws were in such an awkward spot, that we couldn't even use it. And it scratched really easily so it was marked up without actually using it.
Five StarsApr. 2018
It holds onto the towel so it doesn't spin too far.
H. Putnam
I appreciate how the "spring" in it works so that while it easy to tear off a sheet, it doesn't even unravel in the slightest.
Great quality item. After seeing the reviews, we bought 3/4 inch screws to install it under upper kitchen cabinet (quite simple: 2 screws). It's only been up for 2 weeks, but it works great: roll slides in easily, and it is truly an easy one-handed maneuver to tear off a sheet. I do find that I have to fumble a little to find the loose edge of the roll every once in a while. Its mechanism has a reassuring clicking sound when rolled, but is certainly not as noisy as some reviewers have described. The holder looks solid, and well made. I would definitely recommend this purchase.
Crystal Darcy
Love it. I have little counter space so having less clutter with paper towels now hanging leaves more space
Broke in half after 3 months. Felt good and sturdy until it broke. Suddenly broke where the plastic piece touches the metal stem.
Good purchaseJan. 2016
Happy with purchase. Quality paper towel holder for one-hand-ripping
Great item

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